e.l.f. Cosmetics

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.

Our mission is to inspire and empower individuals around the world to express their unique beauty. We strive to create high-quality and innovative products that are accessible to everyone.

We believe that beauty should be inclusive of all. We are committed to innovating new products and services so that everyone has the opportunity to express themselves without boundaries.

e.l.f. has been recognized for many awards, including the Allure Best of Beauty Award, the Good Housekeeping Beauty Award, the British Glamour Best Mascara Award, the InStyle Best Makeup Primer Award, and the Teen Vogue Breakout Brand Award.