Summary
EQ Inc. provides real-time technology and advance analytics in Canada, the United States, and internationally. Its products include Atom, a proprietary programmatic media buying platform, which enables companies to purchase targeted media for its clients to influence consumer behavior; and LOCUS, a proprietary automated data processing technology that enables companies to manage data at scale and enrich that data with proprietary first party and third-party data sets. The company also provides integrated digital marketing solutions. It serves advertising and marketing, automotive, insurance, media and telco, retail, real estate, and other industries. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. was incorporated in 1995 and is headquartered in Toronto, Canada.
History
Founded in 2010, EQ Works has used advanced location intelligence to help our clients know their customers and current customers better. Our data and analytics platform uncovers important customer insights that allow our clients to better target their messaging, drive conversions, and grow their business.
Mission
Our mission is to provide the most accurate and trustworthy location-based data and insights to our clients, so they can create experiences that turn their customers into loyal brand advocates.
Vision
Our vision is to be the leader in providing data-driven analysis that unlocks new ways to understand and interact with customers online.
Key Team
Mr. Mark Finney (Chief Revenue Officer)
Mark Ditkofsky (Exec. VP of Data Platforms & Strategy)
Recognition and Awards
EQ Works has been recognized for our commitment to excellence and customer service. In 2017, we were named one of Canada's best-managed companies and won the National Association of Women Business Owners StandOut Award.
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