Erika De Santi

Co-Founder & International Expansion Director of WeRoad
Summary

Erika De Santi is a highly-regarded figure in the travel industry and serves as the Co-founder & International Expansion Director of WeRoad, a Milan-based startup that offers millennials a unique and personalized group adventure travel experience. With locations in Italy, Spain, and the UK, WeRoad is one of the fastest-growing travel operators in Europe, and the company has recently expanded into Germany and France. Erika's career in the travel industry began in public tourism promotion, and she has since held various positions, including travel agent, hotel receptionist, and marketing and business development for an experiential gift box company. Erika joined WeRoad in 2017, and her leadership has been instrumental in the company's growth and success. At the heart of WeRoad's mission is innovation, and Erika is proud to be part of a team that is revolutionizing the travel industry. The Direct to Consumer brand offers an unforgettable travel experience designed and delivered by an exceptional tour operator product team and a community of passionate travelers and like-minded individuals to connect with. WeRoad's direct sales approach eliminates intermediaries, allowing for immediate customer needs fulfillment and valuable feedback. Erika's leadership and innovative vision have contributed to WeRoad's success and earned her a respected position in the startup community.

Biography

Erika De Santi is a well-known figure in the travel industry as the Co-founder & International Expansion Director of WeRoad. The Milan-based startup provides group adventure travel for millennials who are looking for hyper-connected, personalized, and fun experiences. With offices in Italy, Spain, and the UK, WeRoad is one of Europe's fastest-growing travel operators and has recently launched in Germany and France.

Erika's career in the travel industry began with public tourism promotion, and she has since worked as a travel agent, hotel receptionist, and in marketing and business development for a company that operates in the field of experiential gift boxes. She joined WeRoad in 2017 and has been instrumental in the company's growth and success.

Innovation is at the heart of WeRoad's mission, and Erika is proud to be part of a team that is rewriting the rules of the travel industry. They have developed a Direct to Consumer brand that offers a life-changing travel experience designed and delivered by an amazing tour operator product team. WeRoad also provides a vibrant community of passionate travelers and like-minded people to connect with.

One of the ways WeRoad innovates is by selling directly to WeRoaders, eliminating intermediaries, and maintaining a great connection with their customers. This approach enables them to fulfill their customers' needs immediately and gather all kinds of feedback. Erika's leadership and commitment to innovation have helped make WeRoad a leader in the travel industry, and her expertise has made her a respected figure in the startup community.


Vision

Erika De Santi's vision is to rewrite the rules of the travel industry by providing a unique travel experience to her customers. As the Co-founder & International Expansion Director of WeRoad, a Milan-based startup that specializes in group adventure travel for millennials, Erika aims to create a vibrant community of passionate travelers who can connect with like-minded people and have life-changing travel experiences.

Erika believes that innovation is an essential part of achieving this vision, and she strives to incorporate it into everything WeRoad does. The company's mission is to develop a Direct-to-Consumer brand that provides WeRoaders with an unforgettable travel experience designed and delivered by their exceptional tour operator product team.


Recognition and Awards
Alfiere del LavoroAlfiere del Lavoro Issued by Presidente della Repubblica · Oct 2007 Awarded the title of Alfiere del Lavoro (one of the best 25 students in Italy among those who graduated from the high school in 2007) by the President of the Italian Republic Giorgio Napolitano.

References
Erika De Santi
Occupation
Co-Founder & International Expansion Director of WeRoad
Known for
Co-Founder, Director
Education
Master of Science, Tourism Marketing at University of Surrey
Social Media
Sat Mar 02 2024
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