Eventbrite

Summary
Eventbrite, Inc. operates a self-service ticketing and experience technology platform that serves event creators in the United States and internationally. Its platform integrates components needed to plan, promote, and produce live events that allow creators to reduce friction and costs, increase reach, and drive ticket sales. The company was formerly known as Mollyguard Corporation and changed its name to Eventbrite, Inc. in 2009. Eventbrite, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

History

Eventbrite was founded in 2006 by Kevin Hartz and Julia Hartz and Renaud Visage . The company was the first major player in this market in the US.Prior to his position at the company, Kevin Hartz was involved with PayPal and was the Co-Founder and CEO of Xoom Corporation, an international money transfer company. Julia Hartz, wife of Kevin, was raised in Santa Cruz, CA. After studying broadcasting at Pepperdine University, she became a creative executive at FX Network in Los Angeles. Soon after the two became engaged, she moved to the Bay Area and helped co-found Eventbrite.On March 18, 2011 Eventbrite raised $50 million in Series E Financing led by Tiger Global. On April 22, 2013, Eventbrite raised another $60 million in growth capital financing led by Tiger Global, and including T. Rowe Price. On March 13, 2014, Eventbrite raised a private equity round of $60 million, and on September 1, 2017, the company raised $134 million in a Series G funding round. This brought their total funding to $334 million. Previous funding involved firms including Sequoia Capital, DAG Ventures and Tenaya Capital.In 2016, Julia became the CEO of Eventbrite, while Kevin took the role of executive chairman.In March 2017, Eventbrite purchased D.C.-based event tech startup Nvite for an undisclosed sum. On June 9, 2017 Eventbrite purchased Ticketfly from Pandora for $200 million. The acquisition was meant to strengthen Eventbrite's position in the live music market, but according to observers, executives were still struggling to integrate Ticketfly as of 2019.In April 2018, Eventbrite acquired the Spanish ticketing service Ticketea, citing its events discovery platform and "robust ecosystem of third-party integrations" as being advantageous. Later that month, Eventbrite was subjected to criticism over an update to its merchants' agreement, which specified that the service had the right to attend and record footage of any aspect of an event for any purpose, and that event organizers were "responsible for obtaining, at your own cost, all third party permissions, clearances, and licenses necessary to secure Eventbrite the permissions and rights ." Following public backlash, Eventbrite chose to remove the passage entirely. The company stated that it wanted the option to "work with individual organizers to secure video and photos at their events for marketing and promotional purposes", but admitted that the clauses were too broadly-worded.In August 2018, Picatic, a Vancouver-based ticketing and event registration platform, was acquired by Eventbrite.In April 2020, during the coronavirus pandemic which was causing a drastic drop in in-person events, Eventbrite laid off around 45% of its employees, which at that point numbered between 1,000 and 1,100. Reportedly, online events had amounted to less than 10% of the company's revenue in 2019.In November 2020, the company acquired ToneDen, a social media marketing service based in Los Angeles.


Mission
Bring the world together through live experiences

Vision
Our vision is to be the world’s leading source of event technology for customers and their guests.

Key Team

Mr. Vivek Sagi (Chief Technology Officer)

Mr. Renaud Visage (Co-Founder)

Ms. Xiaojing Fan (Chief Accounting Officer)

Katherine Chen (Head of Investor Relations)

Ms. Julia Taylor (Gen. Counsel)

Ms. Gina Stikes (Chief Communications Officer)

Ms. Tamara Mendelsohn (Chief Marketing Officer)


Recognition and Awards
Eventbrite won 2 awards in 2017 and 2 awards in 2016. In 2017, Eventbrite won for Top Rated Marketing Teams and Top Rated Companies in San Francisco. In 2016, Eventbrite won for Top 15% Rated CEO and Top 5% Rated Team. Based on 501 ratings and 36 participants, employees at Eventbrite are satisfied with their work experience. The overall culture score, 72/100 or B, incorporates employee ratings based on their feedback on the Overall Culture, Team, CEO Rating and more.

References
Eventbrite
Leadership team

Mr. Kevin Earnest Hartz (Co-Founder & Exec. Chairman)

Ms. Julia D. Hartz (Co-Founder, CEO & Director)

Mr. Charles C. Baker (Chief Financial Officer)

Products/ Services
Association, Event Management, Events, Internet
Number of Employees
500 - 1000
Headquarters
San Francisco, California, United States
Established
2006
Company Registration
SEC CIK number: 0001475115
Revenue
100M - 500M
Traded as
EB
Social Media
Mon Feb 26 2024
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