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Fenix Outdoor

#5897

Rank

$829.42M

Marketcap

CH Switzerland

Country

Fenix Outdoor
Leadership team

Mr. Martin Nordin (Exec. Chairman & CEO)

Ms. Susanne Nordin (Sr. Exec. & Director)

Mr. Alexander Koska (Pres, COO & Head of Global Sales)

Products/ Services
Outdoors, Sporting Goods, Sports
Number of Employees
1,000 - 20,000
Headquarters
Zug, Zug, Switzerland
Established
1921
Net Income
20M - 100M
Revenue
500M - 1B
Traded as
FOI-B.ST
Social Media
URL
https://www.fenixoutdoor.se
Overview
Location

Summary
History
Mission
Vision
Key Team
Recognition and Award
References
Summary
Fenix Outdoor International AG, together with its subsidiaries, develops, manufactures, and sells outdoor products primarily in Switzerland, Sweden, other Nordic countries, Germany, Benelux, other European countries, the Americas, and internationally. The company operates through three segments: Brands, Global Sales, and Frilufts. It offers apparel, daypacks, backpacks, sleeping bags, tents, stoves, bags, outdoor shoes and boots, lanterns, fuel, and accessories. The company sells its products under the Fjällräven, Tierra, Primus, Hanwag, and Royal Robbins brand names through 95 stores in Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, as well as through Brandretail, the e-com and brand retail shops. Fenix Outdoor International AG was founded in 1960 and is based in Zug, Switzerland.
History

Fenix Outdoor was founded in 2003 as a family-run outdoor retail business in the southern Swedish village of Växjö. Inspired by its founders’ love of the natural environment, Fenix Outdoor quickly grew to be one of the largest outdoor retail companies in Europe. In 2013, Fenix Outdoor became part of the Fenix Group, and expanded its retail portfolio to include the Fenix Outdoor Warehouse, a specialized outlet selling exclusive outdoor equipment and apparel at discounted prices.

Mission
Fenix Outdoor is committed to cultivating an appreciation for the world’s great outdoors and inspiring people to go out and explore. We strive to provide outdoor equipment and apparel of the highest quality, so that our customers can confidently plan and enjoy their outdoor adventures.
Vision
Fenix Outdoor is dedicated to becoming the leading outdoor lifestyle brand, setting new standards to ensure that every outdoor experience is an unforgettable one.
Key Team

Mr. Thomas Lindberg (Chief Financial Officer)

Mr. Martin Axelhed (Exec. VP of Brands)

Recognition and Awards
Fenix Outdoor has been honored with numerous awards, including: the Wall Street Journal’s 2012 Outdoor Product of the Year; several awards from Backpacker magazine; Sierra Adventure’s Top Gear award; and honors from the British Columbia Outdoor Retailers Association. In 2018, Fenix Outdoor was named Retailer of the Year by the Outdoor Industry Association.
References

https://sv.wikipedia.org/wiki/Fenix_Outdoor

https://in.investing.com/equities/fenix-outdoor-international-ag

https://finance.yahoo.com/quote/FOI-B.ST/profile?p=FOI-B.ST

https://www.crunchbase.com/organization/fenix-outdoor-international-ltd

https://companiesmarketcap.com/

https://www.fenixoutdoor.se

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Fenix Outdoor
Leadership team

Mr. Martin Nordin (Exec. Chairman & CEO)

Ms. Susanne Nordin (Sr. Exec. & Director)

Mr. Alexander Koska (Pres, COO & Head of Global Sales)

Products/ Services
Outdoors, Sporting Goods, Sports
Number of Employees
1,000 - 20,000
Headquarters
Zug, Zug, Switzerland
Established
1921
Net Income
20M - 100M
Revenue
500M - 1B
Traded as
FOI-B.ST
Social Media
URL
https://www.fenixoutdoor.se