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FILA Holdings Corporation, together with its subsidiaries, engages in the sale of textile products, clothing, footwear, leather products, watches, cosmetics, golf equipment, and other products under the FILA brand name in Korea and internationally. The company manufactures and sells golf products, including golf balls, golf clubs, and golf gears under the Titleist brand; and licenses FILA branded products. It also exports its products. The company was formerly known as FILA Korea Ltd. and changed its name to FILA Holdings Corporation in January 2020. FILA Holdings Corporation was founded in 1991 and is headquartered in Seoul, South Korea.
Fila Korea was founded in 1911 as a women’s clothing manufacturer in Biella, Italy. The company began sponsoring various sporting events in the 1920s and 1930s, switching its focus from fashion to sporting goods during the 1970s. In 1989, Fila Korea, a division of Fila Italy, was established. Fila Korea started out small but eventually expanded to become one of the leading sports apparel and footwear companies in Korea. It now has more than 450 stores in Korea and sells products across the world.
Fila Korea’s mission is to “Provide the best quality in sports equipment, apparel, and accessories to help improve people’s lives through sport and lifestyle.” The company believes that their products can improve physical, mental and social well-being, both on and off the field.
Fila Korea’s vision is to become a global company that offers innovative and high-quality sports and lifestyle products to customers around the world without compromising on quality and design.
