Francisco Quintana

Francisco Quintana is an Award-Winning AI Engineer, Generative AI Trainer, and GCP Certified (x3) professional with significant experience in machine learning and artificial intelligence. He is currently working as a Senior Machine Learning Engineer at Huda Beauty and as a Lead AI Architect at Asette.

At Asette, Francisco contributes to developing generative AI capabilities for the company’s digital property investment portal, which aims to make property investment more accessible. His role focuses on applying AI innovations to support smarter, user-friendly digital investment tools.
 

Since 2016, Francisco has been providing professional training in data science, Google Cloud, Azure, and AI, helping over 150 individuals pass their GCP exams with a high success rate. He has also created a specialised AI course that enables users to generate custom images from specific prompts using advanced generative models.
 

Francisco worked at Majid Al Futtaim (MAF) as a Lead Machine Learning Engineer, where he developed AI solutions for the Carrefour brand and helped establish scalable AI infrastructures for expansion into new markets.

His earlier career at Jellyfish included roles as Data Scientist, Senior Digital Analytics Manager, and Senior Data Analyst, with responsibilities ranging from ensuring data accuracy to building machine learning models that improved digital marketing performance for clients.
 

Francisco has also served as a Marketing Consultant at If(we), where he helped prepare business plans for senior leadership. Additionally, he was the Head of IT and Video Department for TEDx Hult London, and participated in the Amplified Robot Hult Challenge, where his team earned second place with a concept for an augmented reality fitness application.
 

He holds a Master’s degree in International Marketing from Hult International Business School, and a Bachelor’s degree in International Business and Japanese from Regent’s University London. His educational and professional background reflects a strong commitment to leveraging AI and machine learning technologies across a range of industries.

Francisco Ignacio Quintana began his early education with a focus on international studies. He attended Escuela Campo Alegre, where he completed the International Baccalaureate Programme in 2006. He went on to pursue higher education in the United Kingdom and Japan.
 

In 2006, Francisco joined Regent’s University London for a Bachelor of Arts in International Business and Japanese. During his studies, he was active in the basketball and debate teams. 

In 2008, he participated in an exchange programme at Aoyama Gakuin University in Japan, where he studied Japanese language, economics, history, politics, and intercultural communication. He also became the first foreign student to play for the university’s baseball team. He graduated from Regent’s University in 2010. His dissertation focused on the development of a professional baseball league in the United Kingdom.
 

In 2010, Francisco worked as a Research Assistant Intern at Beyond Black magazine in London. He supported editorial research, built databases for clients, and transcribed interviews. In 2011, he returned to Venezuela and joined the National Scouting Report as National Scouting Director. He established the NSR branch in Venezuela and promoted athletes to college coaches in the United States. He managed digital marketing and facilitated 10 scholarship offers in his first year.

Between 2012 and 2014, Francisco worked as Head of Prospect Marketing at Academia Martin Chicho Parra. He created a scouting database, filmed and edited videos of prospects, and arranged 15 showcases for professional scouts, improving exposure for players. In 2011, he also helped plan the Brazilian Jiu Jitsu National Tournament during the Venezuelan National Games.
 

In 2014, Francisco returned to the UK and enrolled in a Master’s in International Marketing at Hult International Business School. He engaged in several live client projects, including work for Dove and LyteSpark, and was involved in the TEDx and Martial Arts clubs. He participated in the Hult Prize and reached the presentation stage with a business model for urban slum education. He was included on the Dean’s List for his academic performance.
 

In 2014–2015, he served as Head of IT and Video Department for TEDx Hult London, handling livestreaming and production. He also participated in the Amplified Robot Hult Challenge in 2015, where his team finished in second place with an augmented reality fitness app idea. He later worked with developers to begin building the app for Google Glass.
 

In 2015, Francisco worked as a Marketing Consultant with If(we) in San Francisco as part of a business school project, where he and his team presented a business case and plan to senior management. That same year, he joined Jellyfish in London as a Digital Analytics Executive. 

Over five years, he held several roles including Digital Analytics Manager, Senior Digital Analytics Manager, Senior Data Analyst, and Data Scientist. He was responsible for data audits, setting up measurement frameworks, and creating machine learning models for clients. He used Google 360, Firebase, and Google Cloud tools to improve digital performance for clients.
 

In 2016, alongside his full-time work, Francisco started delivering freelance training in data science, AI, Google Cloud, and Azure. He created an AI course titled “Content Key,” teaching learners how to generate images from prompts using generative models. He has since trained over 150 students to pass their GCP certification exams with a high success rate.
 

In 2021, Francisco joined Majid Al Futtaim in Dubai as Lead Machine Learning Engineer. Over three years, he developed AI solutions for the Carrefour brand and built scalable infrastructures for AI deployment across multiple markets. He focused on using AI to address business challenges and implemented machine learning pipelines using both Google Cloud and Microsoft Azure. He also led a team responsible for delivering and maintaining AI solutions.

In 2024, Francisco took on two new roles. He became Senior Machine Learning Engineer at Huda Beauty, contributing to AI applications in the beauty industry. At the same time, he joined Asette as Lead AI Architect. At Asette, he worked on developing generative AI tools for the company’s digital property investment platform. The platform targets millennials and uses AI to support transparent, data-driven investment decisions.
 

As of the present, Francisco continues to work in both positions at Huda Beauty and Asette. He also maintains his freelance role as an AI and Google Cloud trainer. His professional journey reflects a consistent application of AI and machine learning in marketing, retail, property, and digital innovation. His cross-industry experience, international education, and dedication to practical AI training have contributed to his ongoing work in advancing AI for business use.

Francisco Quintana’s vision is to make artificial intelligence more accessible, practical, and useful in real-world applications. He believes AI can improve digital experiences, support better decision-making, and solve real business problems when applied correctly. Through his work, he aims to build AI systems that are ethical, scalable, and easy to use across industries like retail, marketing, and property investment. He also focuses on sharing knowledge through training and education, helping others gain skills in AI and cloud technologies. His goal is to create solutions that support innovation, promote transparency, and enable more people to benefit from technology.

Francisco was placed on the Dean’s List at Hult International Business School in 2015 for academic excellence. He was runner-up in the Amplified Robot Hult Challenge for presenting a business idea in augmented reality. He later worked with developers to begin building the app for Google Glass. As a trainer, he helped over 150 professionals pass their Google Cloud certification exams, with a 99% success rate. He also helped organise the first Brazilian Jiu Jitsu national tournament in Venezuela and volunteered at the Future 8 Awards in the UK, supporting young innovators in science and technology.