Geely
Mr. Sheng Yue Gui (CEO & Exec. Director)
Mr. Donghui Li (Exec. Vice Chairman)
Summary
Geely Automobile Holdings Limited, an investment holding company, operates as an automobile manufacturer primarily in the People's Republic of China. The company engages in the research and development, production, marketing, and sale of vehicles, automobile parts, and related automobile components, as well as provision of related after-sales and technical services. It primarily offers sedans, wagons, sport utility cars, and electric vehicles under the Geely, Geometry, and ZEEKR brands. The company also provides vehicles design, technology consulting, general logistics, packing, and storage services; researches and develops technology; procures mechanical and electrical equipment; and manufactures and sells vehicle engines. It operates in Malaysia, Eastern Europe, the Middle East, Northern Europe, the Philippines, Central and South America, Africa, and other countries. The company is headquartered in Wan Chai, Hong Kong.
History
Li Shufu founded Geely in 1986 as a refrigerator maker with money borrowed from family.After the purchase of a failing, state-run firm, Geely manufactured motorcycles in the mid-1990s. Small van production began in 1998, and a year later, it received state approval to manufacture automobiles. Car production began in 2002. A subsidiary of the group, Geely Auto, had its IPO on the Stock Exchange of Hong Kong in 2004.The company had a booth at the 2005 Frankfurt Motor Show, and a 2006 showing at the Detroit auto show.Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, it was named as the preferred buyer of Volvo by the American automaker. A deal was reached in late March and completed in early August, 2010.In 2010, total sales of over 415,000 units gave the company a near 2% market share. Sales were lower than a reported 680,000 units per year production capacity.In December 2011, it was announced that Geely would begin selling Chinese-designed and -manufactured cars in the United Kingdom at the end of 2012, with the first model to go on sale being the Emgrand EC7. The company has also stated its intention to begin sales in Italy.In May 2017, Geely confirmed plans to purchase a 51% controlling-stake in Lotus Cars from its owner, DRB-HICOM . Additionally, Geely plans to purchase a 49.9% stake in PROTON Holdings, to facilitate future export growth in right-hand drive markets. The deals were seen as an important step for the Chinese carmaker in their quest to make inroads into the lucrative ASEAN region.In July 2017 the company purchased Terrafugia, an American maker of flying cars. In November 2017, Geely announced completion of the Terrafugia acquisition, including approval from all relevant regulators.In December 2017, Geely invested €3.25 billion into Swedish truck and construction company Volvo Group, a former parent company of Volvo Cars. The deal made Geely the biggest shareholder by number of shares with an 8.2% stake, and second by voting rights, with 15.6%.In 2018, Geely purchased a 9.7% stake in Daimler AG, owner of the Mercedes-Benz and Smart brands.In September 2019, Geely led a round of private funding for Volocopter that raised $55 million for the company. Volocopter's other private investors also include Daimler AG which owns a stake in the company.In late July 2020, it was announced that the Xingma Group had agreed to transfer a 15.24% stake of its shares in the Ma'anshan-based heavy truck manufacturer Hualing Xingma to Geely New Energy Commercial Vehicle Group, a wholly owned subsidiary of Geely Holdings. After the transaction, Geely New Energy Commercial Vehicle Group would become the de facto controlling shareholder of Hualing Xingma.In September 2020, Geely started talks with rival car manufacturers, including Daimler AG, to license a new architecture it developed for building electric cars. The new technology offers increased driving ranges of up to 700 km and lighter cars.Geely is set to create an electric vehicle joint venture together with Baidu. Baidu would develop the electric car's software while Geely would manufacture the car itself.On the 23 March 2021, Geely announced its Zeekr brand of electric vehicles brand to tap into China's growing demand for these vehicles. The first Zeekr model will be based on the Zero Concept car unveiled September 2020 by Geely-owned Lynk & Co. Geely expects to begin deliveries of Zeekr models in the third quarter of 2021.
Mission
Company's core strength in powertrain technologies, product quality, customer satisfaction and supply chains,
Vision
Manufacturing of automobile, investment holding; also engage in the research, production, marketing and sales of sedans and related automobile components in the PRC
Key Team
Mr. Siu Lun Ang (Exec. Director)
Ms. Mei Wei (Exec. Director)
Mr. Cong Hui An (Exec. Director)
Mr. Chung Yan Cheung (Financial Controller & Company Sec.)
Mr. Xiao Dong Sun (Head of Sales Division and VP of the Brand Devel. & Product Planning)
Mr. Chi Kit Poon (Head of Internal Audit)
Mr. Zhengnan Hu (Pres of Research Institute)
References
Mr. Sheng Yue Gui (CEO & Exec. Director)
Mr. Donghui Li (Exec. Vice Chairman)