Grendene was founded in 1971 in Farroupilha, RS, Brazil, by the brothers Alexandre and Pedro Grendene Bartelle. Alexandre’s sons, the brothers Pedro and Alexandre Grendene, continued the company's expansion and diversification, becoming a leader in the production of fashion footwear. In 2012, Grendene had a market share of almost 30% in the Brazilian shoe market and 13% worldwide. As of March 2020, the company has over 18,000 workers and exported its products to more than 85 countries.
