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Grendene

#5739

Rank

$851.17M

Marketcap

BR Brazil

Country

Grendene
Leadership team

Mr. Rudimar Dall'Onder (CEO, Chief Admin. & Financial Officer and Member of Exec. Board)

Mr. Gelson Luis Rostirolla (Deputy CEO & Member of Exec. Board)

Mr. Alceu Demartini de Albuquerque (Chief Officer for Investor Relations, Investor Relations Officer & Member of Exec. Board)

Products/ Services
Manufacturing
Number of Employees
1,000 - 20,000
Headquarters
Farroupilha, Rio Grande do Sul, Brazil
Established
1971
Net Income
100M - 500M
Revenue
100M - 500M
Traded as
GRND3.SA
Overview
Location
Summary
Grendene S.A. develops, manufactures, distributes, and sells footwear for women, men, and children primarily in Brazil. The company sells its products under the Melissa, Rider, Grendha, Ipanema, Ilhabela, Zaxy, Cartago, Pega Forte, Grendene Kids, and Zizou brands. It also licenses the use of names and brands of Brazilian and international celebrities, and children's-market characters in the children's media. In addition, the company operates one Melissa showroom in Milan; a network of approximately 336 Clube Melissa franchised stores in Brazil; and four concept stores, including three Galeria Melissa stores in São Paulo, New York, and London, as well as a Casa Ipanema store in Rio de Janeiro. It sells its products through commercial representatives and distributors. The company also exports its products. Grendene S.A. was founded in 1971 and is headquartered in Sobral, Brazil.
History

Grendene was founded in 1971 in Farroupilha, RS, Brazil, by the brothers Alexandre and Pedro Grendene Bartelle. Alexandre’s sons, the brothers Pedro and Alexandre Grendene, continued the company's expansion and diversification, becoming a leader in the production of fashion footwear. In 2012, Grendene had a market share of almost 30% in the Brazilian shoe market and 13% worldwide. As of March 2020, the company has over 18,000 workers and exported its products to more than 85 countries.

Mission
Grendene is committed to the highest value to our customers with the latest fashion in shoes, powered by our employees and enabled by our technology.
Vision
Our vision is to be the premier global provider of fashion footwear, delivering the highest quality products and services with innovative and responsible solutions.
Key Team

Luiz Carlos Schneider (Controller)

Paulo Antônio Pedó Filho (Brand Director of Melissa)

Recognition and Awards
Grendene has been recognized with several awards, including the 2010 Brazil Business Award for Innovation, the 2011 Brazilian Shoe Brand of the Year, and its campaign In the Name of Love was awarded the Silver Lion at the Cannes Lions festival in 2012.
References

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Grendene
Leadership team

Mr. Rudimar Dall'Onder (CEO, Chief Admin. & Financial Officer and Member of Exec. Board)

Mr. Gelson Luis Rostirolla (Deputy CEO & Member of Exec. Board)

Mr. Alceu Demartini de Albuquerque (Chief Officer for Investor Relations, Investor Relations Officer & Member of Exec. Board)

Products/ Services
Manufacturing
Number of Employees
1,000 - 20,000
Headquarters
Farroupilha, Rio Grande do Sul, Brazil
Established
1971
Net Income
100M - 500M
Revenue
100M - 500M
Traded as
GRND3.SA