HitPaw VikPea

HitPaw is a software company founded in 2019, with a focus on providing AI-powered multimedia solutions for video, photo, and audio editing. Initially part of Tenorshare, the company aimed to simplify digital creativity for users by offering efficient tools for enhancing, converting, and editing multimedia content. HitPaw operates in over 160 countries and has achieved significant milestones, including more than 23 million downloads, 7.3 million satisfied users, and 1.4 million subscribers.

The company's products cater to a broad range of users, from casual creators to professionals. HitPaw’s primary tools include HitPaw VikPea for video enhancement, HitPaw FotorPea for photo enhancement, and HitPaw VoicePea for real-time voice changing. These tools are available across multiple platforms, including Windows, Mac, iOS, and Android. Specialised features offered by HitPaw include AI-powered old photo restoration, face enhancement, and video object removal.
 

In 2024, HitPaw made significant updates to its flagship products, including rebranding HitPaw Video Enhancer and HitPaw Photo Enhancer to introduce more advanced functionalities. Notably, the introduction of the AI Replace and UHD Restoration models aimed to improve user experience, offering enhanced restoration and editing tools for creative professionals. The most recent update to HitPaw VikPea, version 5.0.0, added an “UHD Restoration” model and advanced AI colour tools, boosting performance for creators working with high-resolution content.
 

The company’s leadership team is headed by CEO Mike Lee, and HitPaw is dedicated to providing easy-to-use, powerful tools for content creators across the globe.

HitPaw is a software company founded in 2019, based in Guangdong, China. Initially established as part of Tenorshare, HitPaw aimed to develop AI-powered tools for video and image enhancement, as well as audio-video editing. 

The company has since grown to operate in over 160 countries, with more than 23 million downloads and 7.3 million satisfied users worldwide.

 

In 2024, HitPaw rebranded its flagship products to enhance their appeal and functionality. HitPaw Video Enhancer was renamed to HitPaw VikPea, introducing new models and an AI Color Module.

Similarly, HitPaw Photo Enhancer became HitPaw FotorPea, incorporating features like AI Replace, upgraded face restoration, and smarter AI painting. These updates aimed to provide users with more advanced and user-friendly tools for multimedia enhancement.

In 2025, HitPaw continued to innovate with the release of several major updates. HitPaw VikPea V5.0.0 introduced groundbreaking models such as the UHD Restoration Model and AI Colorist for studio-grade results.
 

HitPaw FotorPea V4.7.0 brought new features like AI old photo restoration and colorization, as well as support for uploading PDF documents to enhance content. Additionally, HitPaw VoicePea V2.0.0 introduced a Task Center and Credits Mall, allowing users to earn points and access new voices.
 

As of October 2025, HitPaw has achieved significant milestones, including over 23 million downloads, 7.3 million satisfied users, and 1.4 million subscribers. The company continues to develop and release innovative AI-powered tools across multiple platforms, including Windows, Mac, iOS, and Android, empowering users to enhance, convert, compress, and edit their multimedia content with ease.

HitPaw’s mission is to provide powerful yet simple AI-powered multimedia tools that make video, photo, and audio editing easy for everyone. Whether you're a beginner or a professional, HitPaw aims to simplify the creative process by offering user-friendly solutions for enhancing, converting, and editing digital content. The company is committed to helping users unlock their full creative potential through advanced technology, ensuring that high-quality editing is accessible to all, regardless of technical skill. HitPaw’s focus is on delivering efficient, affordable, and effective tools that empower creators to bring their ideas to life.

HitPaw’s vision is to lead the way in AI-driven multimedia software, revolutionising the way people create and edit digital content. The company aims to make advanced creative tools accessible to everyone by simplifying complex tasks and providing powerful solutions that anyone can use. HitPaw envisions a world where users, from casual creators to professionals, can effortlessly enhance and transform their videos, photos, and audio with cutting-edge AI technology. The goal is to help people express their creativity freely, without technical limitations, while continually improving products to stay at the forefront of the multimedia software industry.

HitPaw has gained recognition for its innovation and commitment to providing accessible, AI-powered multimedia solutions. With millions of downloads and a growing user base across 160 countries, the company has become a trusted name in video, photo, and audio editing. HitPaw’s products have been praised for their user-friendly design and advanced features, helping creators worldwide enhance their digital content with ease. The company has earned accolades for its continuous updates and improvements, such as the release of its V5.0.0 update with AI-enhanced features.

HitPaw is a software company that provides AI-powered tools for video, photo, and audio editing. Their products are designed to simplify the creative process, making high-quality editing accessible to everyone, from beginners to professionals. Below is a detailed overview of their products and services.
 

HitPaw VikPea (Video Enhancer)- HitPaw VikPea is one of the company’s flagship products for video enhancement. This AI-powered tool helps users enhance video quality by upscaling videos to resolutions as high as 8K. VikPea is designed to improve video footage through features such as denoising, colourising, and restoring damaged or low-quality video.

It supports batch processing, meaning users can enhance multiple videos at once, saving time. VikPea also includes AI models for specific types of footage, such as portrait, low light, and animation scenes, ensuring the best possible results based on the content. The most recent update, V5.0.0, introduced the “UHD Restoration” model, which enhances low-resolution videos to ultra-high-definition quality.
 

HitPaw FotorPea (Photo Enhancer)- HitPaw FotorPea is a powerful photo enhancement tool designed to improve image quality through AI technology. This tool allows users to enhance and restore photos, adjust colours, and sharpen details. It is particularly useful for improving old or damaged photos. FotorPea also includes AI-powered features such as old photo restoration and face enhancement, which are designed to restore and improve portrait images. The tool supports batch processing, so users can edit multiple photos at once. The latest updates include the “AI Replace” function, allowing users to easily swap elements in their photos, such as replacing backgrounds.
 

HitPaw VoicePea (Audio Enhancer and Voice Changer)- HitPaw VoicePea is an AI-powered tool for real-time voice changing and audio enhancement. It allows users to modify their voice during live sessions or recordings, making it a popular choice for streamers, content creators, and anyone who requires voice manipulation. VoicePea includes a variety of voice models that can mimic different characters, celebrities, or even create entirely new voices. In addition to voice changing, it offers audio enhancement features, which can improve the overall sound quality of recordings. The software also includes a Task Center and a Credits Mall, allowing users to earn points and access new features.
 

HitPaw Video Converter and Editor (Univd)- HitPaw Univd is a versatile tool for video conversion, editing, and compression. It supports various video formats, enabling users to convert videos to the desired format without losing quality. Univd also includes basic video editing features such as trimming, merging, and adding effects to videos. It is ideal for users who need to quickly and efficiently prepare videos for different platforms or devices. The software offers a user-friendly interface and supports batch processing, making it an efficient tool for those working with large video files.
 

HitPaw Photo Object Remover- This tool allows users to remove unwanted objects or people from photos easily. Whether it’s an accidental inclusion in a background or a distraction in a portrait, HitPaw’s Photo Object Remover can help clean up images seamlessly. The tool uses advanced AI algorithms to intelligently fill in the areas from which the object was removed, ensuring the final result looks natural. This feature is particularly useful for photographers and content creators who want to perfect their images before publishing or sharing.
 

Mobile Apps (iOS and Android)- HitPaw also offers mobile apps for both iOS and Android devices, providing on-the-go solutions for editing photos and videos. These apps include many of the same powerful features found in their desktop versions, such as photo enhancement, video upscaling, and voice changing. The mobile apps are designed to be simple to use while still offering advanced editing capabilities, making them a convenient choice for users who need to edit content on their smartphones or tablets.

Customer Support and Services- In addition to its suite of tools, HitPaw offers customer support services to assist users with any issues or queries. The company provides online guides, tutorials, and a support team to help customers troubleshoot problems or learn how to use the software more effectively. Additionally, HitPaw offers a 30-day money-back guarantee on its products, ensuring customer satisfaction.