Husqvarna

#2438

Rank

$5.23B

MarketCap SE

SE Sweden

Country

Summary
Husqvarna AB (publ) produces and sells outdoor power products, watering products, and cutting and surface preparation equipment. It operates through three divisions: Husqvarna Forest & Garden, Gardena, and Husqvarna Construction. The Husqvarna Forest & Garden division offers handheld products, such as chainsaws, brush cutters, trimmers, and leaf blowers; wheeled products, such as front riders and zero-turn mowers; robotic lawn mowers; and accessories and spare parts. The Gardena division provides watering systems; robotic mowers, trimmers, hedge cutters, and shrub shears; garden tools, such as secateurs, loppers, axes, and digging tools; and smart garden systems. The Husqvarna Construction division offers power cutters, light compaction and concrete placement equipment, floor grinding machines, dust and slurry solutions, diamond tools for construction and stone industries, floor saws, and demolition robots. The company sells its products and solutions to forestry, tree care, landscaping, commercial lawn, and garden services sectors, as well as home and garden owners, and light construction and stone industries primarily under the Husqvarna, Gardena, Orbit, Diamant Boart, Jonsered, Flymo, RedMax, Zenoah, and McCulloch brands through dealers and retailers. It operates in Germany, France, Sweden, Austria, rest of Europe, the Asia/Pacific, Canada, the United States, Latin America, and internationally. Husqvarna AB (publ) was founded in 1689 and is headquartered in Stockholm, Sweden.

History

1689 – Firearms

The drilling work at the waterfalls in Husqvarna, southern Sweden, was the first large plant. The state-owned rifle factory had some 1,000 employees at the beginning of the 18th century. The company was spun off from Husqvarna Vapenfabriks Aktiebolag in 1959. Shotguns were produced for 300 years, the last in 1989.

1872 – Sewing machines

When demand declined, it turned out that the machinery for production of rifles was well-suited for producing sewing machines.

1874 – Kitchen equipment in cast iron

Husqvarna started a foundry to produce details for sewing machines, a large part being the base frames. Soon the assortment was broadened to include such products as kitchen equipment in cast iron and later on stoves and ovens.

1896 – Bicycles

Bicycle production began in the Huskvarna factory. Several patents were registered. The last bicycle was produced in 1962.

1903 – Motorcycles

The first motorcycle, which could reach the impressive speed of 4–5 km/hour, was produced in 1903. Starting in the 1930s, Husqvarna's lightweight engines helped make some successful track racing and motocross bikes. Husqvarna's first titles in Motocross World Championship came in 1959 and 1960. The operation was divested in 1987 and is since 2013 part of the KTM family.

1919 – Lawn mowers

When Husqvarna acquired Norrahammars Bruk in 1918, the product range expanded to heating boilers and lawn mowers. The first test with a lawn mower powered by an engine was done in 1947.

1959 – Chainsaws

As demand for bicycles, mopeds and motorcycles declined, forestry became increasingly important. The expertise in engines was utilized in new areas and the first chainsaw was produced in 1959.

1968 – Power cutters

A saw rebuilt to a power cutter in 1968 was the starting point of what today is the business area Husqvarna Construction.

1978 – Electrolux acquired Husqvarna.

1986 – The motorcycle division was sold to Cagiva.

1995 – Robotic lawn mowers

The world's first solar powered robotic lawn mower was launched. Sales of robotic mowers did not flourish until 15 years later.

1997 - divestment of sewing machines

The Husqvarna-branded sewing machines were sold to the VSM Group and later became part of SVP Worldwide.

1999 – Husqvarna acquired Yazoo/Kees

Husqvarna acquired Nebraska-based lawn mower manufacturer Yazoo/Kees.2006 – On its own feet

The company was spun off by Electrolux.

2007 – Acquisitions of strong brands

The acquisition of Gardena in 2007 made the Husqvarna Group the European leader in consumer watering products.

Acquiring Zenoah brought a strong brand and geographical expansion in Japan.

2008 – Expanded presence in China

The acquisition of Jenn Feng and the construction of a new plant for chainsaws and other handheld products gave expanded presence in Asia.

2009 – Demolition robot

Husqvarna launched its first remote-controlled demolition robot.

2013 – Chainsaw chains

The decision was made to invest in a new production facility for chainsaw chains in Huskvarna.

Ongoing –

Husqvarna developed and sold snowblowers, which were unable to reach "automated robot" status in comparison to the robotic lawnmower line.

2017 – Floor grinding and polishing

Acquired HTC Sweden AB, the leading manufacturer of floor grinding machines and related diamond tooling, along with its France, Germany, UK and USA subsidiaries.

2018 – E-Bikes

Electro-Bicycles offered by Pexco GmbH, Schweinfurt, Germany, founded by

the Puello family and Stefan Pierer, CEO of KTM Industries AG . Include motors by Shimano.

2019 – Celebrations

Husqvarna group are celebrating 330 years of innovation, as well as 60 years as a chainsaw manufacturer.2020 – Floor grinding and polishing

Acquired Blastrac, manufacturer of floor grinding machines and related diamond tooling, along with its European subsidiaries.


Mission
We strive every day to create products that measure up to our customers’ highest expectations – both in terms of quality and design.

Vision
Our vision is to become the world leader in providing professional, autonomous and robotic lawn care solutions and services.

Key Team

Mr. Brian S. Belanger (Exec. VP of Legal Affairs & Gen. Counsel and Board Sec.)

Ms. Leigh Dagberg (Exec. VP of People & Organization)

Mr. Pär Åström (Exec. VP & Pres of Gardena Division)

Mr. Glen Anthony Instone (Exec. VP and Pres of Forest & Garden Division)

Ms. Karin Falk (Exec. VP & Pres of Construction Division)

Mr. Erik Winberg (Exec. VP of Strategy & Innovation)

Mr. Henrik Sjöström (Head of External Communications)


Recognition and Awards
Husqvarna Group has won numerous awards including the Red Dot Design Award, the Good Design Award and the iF Design Award.

References
Husqvarna
Leadership team

Mr. Henric Andersson (Pres, CEO & Director)

Mr. Terry Burke (CFO and Exec. VP of Fin., IR & Communication)

Mr. Pavel Hajman (Exec. VP of Global Information Services)

Products/ Services
Outdoors, Robotics
Number of Employees
1,000 - 20,000
Headquarters
Stockholm, Stockholms Lan, Sweden
Established
1689
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
HUSQ-A.ST
Social Media
Wed Feb 28 2024
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