Iconic moments

An NFT marketplace for museums



Iconic Moments is the world’s first NFT marketplace and blockchain exclusively for museums and historical institutions.


Iconic is a product of Pass It Down, an award-winning interactive storytelling platform, is one of the 40 organisations worldwide to be recognised for using technology as means of achieving UN’s SDGs. Pass It Down: It is a platform that is innovating how organizations and cultural institutions around the world bring their stories to life. While it started with families and senior citizen living homes, they have expanded their product far beyond that. Now, Pass It Down can white label the platform for a city, museum, or park to collect stories from their community in video, audio, text, or photos. The same can be done for companies to create a knowledge bank for future employees, build a strong corporate culture, and enhance performance through shared best practices. Pass It Down continues to provide their B2C product for families or senior citizen living homes to collect stories and preserve their memories forever. With question prompts to get you started, customizable desktop and mobile layouts, and the ability to connect and share stories with a social component, the platform is a one-stop shop to document those you care about. Pass It Down is a portfolio company of Techstars 19? and has been recognized globally as a pioneer in the field of digital storytelling. Pass It Down has been recognized globally as a pioneer in the museum field by the Museum + Heritage Awards, Coca-Cola, the Consumer Technology Association, Techstars, and the Society of American Archivists. Some of the success stories from Pass It Down include the ones from brands like Porsche, The Lake Forest – Lake Bluff Historical Society, and The Chattanooga Public Library.


According to their website, the mission is to transform the museum industry. “How could we make cultural institutions less dependent on the in-person visitor experience? How could we make cultural institutions less reliant on galas and once-a-year fundraising events? If the model behind the entire industry was broken, we needed a new one. The permanence of the blockchain and its ability to decentralize knowledge perfectly aligned with our industry’s dedication to preservation. The idea of applying the world’s newest emerging technology to one of the world’s oldest industries fascinated us. The capability for museums to bring their exhibits to life through NFTs and to drive revenue, both in the short term and the long, inspired us. The potential environmental impact concerned us and guided us in our development. Our team took the time to research, debate, and explore all of the possibilities and pitfalls. We put our heads down and today we are excited to unveil Iconic.”


The company helps to create a sustainable model for the preservation of history and for the cultural industry. Looking at the grim condition of this industry, and its future during the COVID-19 period, the team created a new model for the cultural heritage industry.

Recognition and Awards
Iconic Moments was recognised at the World Summit Awards Global Congress 2022, awarded in the Culture and Tourism category in March.

Iconic moments
Leadership team

Chris Cummings (CEO and Founder)



Products/ Services
NFT marketplace
Number of Employees
0 - 50
Chattanooga, Tennessee Area
Social Media

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Fri Mar 01 2024

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