Immotion Group has come a long way since its launch in 2012. The company was initially founded as a virtual reality agency that worked with some big names such as Coca-Cola and Unilever before eventually pivoting towards an operational model focused on creating VR content. In 2016, the company opened its first flagship retail space at the Trafford Centre in Manchester, providing a retail platform to showcase its own content and other virtual reality experiences. Since then, Immotion have continued to expand their retail presence across new locations, making their experiences available to larger audiences.
