Intuit

Intuit is an American financial software company that develops and sells financial, accounting, and tax preparation software for individuals and small businesses. The company was founded in 1983 and is headquartered in Mountain View, California.

Intuit's flagship products include QuickBooks, TurboTax, and Mint, which are used by millions of individuals and businesses worldwide. QuickBooks is a popular accounting software for small businesses, while TurboTax is a tax preparation software for individuals. Mint is a personal finance management tool that helps individuals manage their money and track their spending.

In addition to its software products, Intuit also offers online services, such as payroll and payment processing, and has a mobile app for managing finances on the go. The company has won numerous awards for its products and is recognized as a leader in the financial software industry.

Intuit has a strong commitment to corporate social responsibility and has implemented various initiatives to support environmental sustainability, diversity and inclusion, and community engagement. The company also has a philanthropic arm, the Intuit Foundation, which supports education and entrepreneurship programs.

Intuit was founded in 1983 by Scott Cook and Tom Proulx with the goal of developing software that would make it easier for individuals to manage their personal finances. Cook had previously worked at Procter & Gamble and had seen firsthand how difficult it was for consumers to manage their finances. Proulx was a computer programmer who had developed software for Apple II computers.

The company's first product was Quicken, a personal finance management tool that allowed users to track their expenses, manage their budgets, and reconcile their bank accounts. Quicken quickly became popular among consumers and was one of the best-selling personal finance software products of the 1980s and 1990s.

In 1991, Intuit introduced QuickBooks, an accounting software designed specifically for small businesses. QuickBooks was a significant departure from Quicken, which was focused on individual consumers. QuickBooks allowed small business owners to manage their finances more easily, track their expenses, and generate invoices and reports.

In 1993, Intuit went public, raising $36 million in an initial public offering (IPO). The company's stock began trading on the NASDAQ under the symbol INTU. The IPO was a success, and Intuit's stock price quickly doubled, making Cook and Proulx multimillionaires.

In the mid-1990s, Intuit expanded its product offerings by acquiring several companies, including Lacerte Software Corporation, a provider of tax preparation software, and CheckRite, a check processing company. In 1998, Intuit acquired Chipsoft, the company behind the popular tax preparation software TurboTax, which became one of Intuit's flagship products.

In 2000, Intuit acquired Digital Insight, a provider of online banking software, for $1.3 billion. The acquisition was a major strategic move for Intuit, as it allowed the company to expand its product offerings and tap into the growing online banking market.

In 2002, Intuit introduced QuickBooks Online, a cloud-based version of its popular accounting software. QuickBooks Online allowed small business owners to access their financial information from anywhere, as long as they had an internet connection.

In recent years, Intuit has continued to expand its product offerings and has made several strategic acquisitions, including Mint, a personal finance management tool, in 2009, and Credit Karma, a credit monitoring and financial management platform, in 2020.

Today, Intuit is a leading provider of financial software and services, with over 9,000 employees worldwide and annual revenues exceeding $8 billion. The company remains headquartered in Mountain View, California and is led by CEO Sasan Goodarzi. Intuit is widely recognized as one of the most innovative companies in the financial software industry and has won numerous awards for its products and services.

Intuit's mission is to "power prosperity around the world." This mission reflects the company's belief that financial empowerment is a fundamental aspect of human flourishing and that technology can play a transformative role in helping people achieve financial success.

Intuit's mission is reflected in its product offerings, which are designed to help individuals and small businesses manage their finances more effectively. The company's flagship products, including QuickBooks, TurboTax, and Mint, are widely used by millions of people around the world to track their expenses, manage their budgets, and prepare their taxes.

In addition to its product offerings, Intuit is committed to promoting financial literacy and empowering individuals to take control of their finances. The company has launched numerous initiatives to support financial education and has partnered with organizations around the world to promote financial literacy and economic empowerment.

Intuit's vision is to become "the world's leading provider of financial management solutions for small businesses and consumers." This vision reflects the company's ambition to continue growing and expanding its product offerings to serve the evolving needs of its customers.

To achieve this vision, Intuit is focused on developing innovative products and services that leverage the latest advances in technology to deliver greater value to its customers. The company is also committed to building strong relationships with its customers, partners, and employees, and fostering a culture of innovation, collaboration, and continuous improvement.

Intuit's vision is underpinned by its core values, which include integrity, customer obsession, innovation, and talent development. These values guide the company's decision-making and are reflected in its products, services, and corporate culture.

Intuit offers a range of products and services for individuals, small businesses, and accountants. Some of its most popular products and services include:

1. QuickBooks: Accounting software designed for small businesses, which helps users manage their finances, track their expenses, create invoices, and generate reports.

2. TurboTax: Tax preparation software for individuals, which helps users prepare and file their taxes, and offers guidance and support throughout the tax preparation process.

3. Mint: Personal finance management tool, which allows users to track their expenses, manage their budgets, and get personalized financial advice and recommendations.

4. QuickBooks Payroll: Payroll management software, which helps small business owners manage their payroll, pay their employees, and file their payroll taxes.

5. QuickBooks Self-Employed: Accounting software designed specifically for self-employed individuals, which helps users track their income and expenses, separate their personal and business finances, and calculate their estimated tax payments.

6. Credit Karma: Credit monitoring and financial management platform, which allows users to check their credit score, monitor their credit report, and get personalized financial advice and recommendations.

7. ProConnect: Tax preparation software for tax professionals, which helps accountants and tax preparers prepare and file tax returns for their clients.

Intuit's products and services are designed to help individuals and small businesses manage their finances more effectively, save time and money, and achieve greater financial success.