iQIYI

#2458

Rank

$5.16B

MarketCap CN

CN China

Country

Summary
iQIYI, Inc., together with its subsidiaries, provides online entertainment services under the iQIYI brand in the People's Republic of China. The company offers various products and services comprising internet video, online games, live broadcasting, online literature, animations, e-commerce, and social media platform. It operates a platform that provides a collection of internet video content, including professionally-produced content licensed from professional content providers and self-produced content. The company also provides membership, content distribution, and online advertising services. In addition, it operates iQIYI Show, a live broadcasting service that enables users to follow their favorite hosts, celebrities, and shows in real time through live broadcasting; and iQIYI Lite, an easy and quick access to the personalized videos based on their user preferences. Further, it is involved in the talent agency and IP licensing activities, as well as engages in developing a video community app. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is headquartered in Beijing, China. iQIYI, Inc. is a subsidiary of Baidu Holdings Limited.

History

iQIYI was founded on April 22, 2010, by Baidu, the company behind China's largest online search engine, with support from Providence Equity Partners. It changed its name to iQIYI in November 2011. On November 2, 2012, Baidu bought Providence's stake and took 100% ownership of the site. On May 7, 2013, Baidu purchased the online video business of PPStream Inc. for $370 million, which became a subsidiary of iQIYI. On July 17, 2014, the site launched its film production division, iQIYI Motion Pictures, to expand existing cooperative projects with overseas peers, including purchasing releases and co-producing movies. On September 4, iQIYI cooperated with Venice Film Festival, streaming of the festival's movies online. In August 2014, iQIYI generated over 6.95 billion hours of viewing on its website. In October, iQIYI participated in the Busan Film Festival, signing exclusive rights to nearly 100 South Korean titles. On November 19, 2014, Xiaomi and Shunwei Capital invested $300 Million in iQIYI for about 10 percent to 15 percent of the site, while Baidu invested an additional $100 million and held about 80 percent.On December 8, 2014, iQIYI's chief content officer Ma Dong said the portal planned to more than double original production in 2015, with at least 30 titles and 500 episodes on the slate compared to 13 in 2014. In 2015, iQIYI purchased the streaming rights to eight top entertainment shows in mainland China, and several entertainment shows in Taiwan and South Korea, including Running Man. In March 2016, it announced that it would launch in Taiwan. In June 2016, it reported that it had 20 million subscribers.In 2014, iQIYI co-produced and distributed the drama Mysterious Summer with major Japanese broadcaster Fuji TV. It was the first drama co-production between China and Japan and has been viewed more than 60 million times as of October 2014.On April 25, 2017, Netflix announced that it had reached a licensing deal with iQIYI, under which some Netflix original productions would be available on iQIYI day-and-date with their premieres worldwide.In November 2018, iQIYI announced that it was raising new cash. The video business said that it will issue $500 million in convertible senior notes. Proceeds from the offering will go towards content and technology investments as well as capped call transactions to reduce potential dilution to shareholders upon conversion of the notes.In August 2019, iQIYI soft launched the multilingual, globally-available iQIYI app, which provides local languages such as English, Thai, Malay language, Vietnamese, and Indonesian. The company has recently been expanding its international footprint, and launched iq.com for global users.In December 2020, iQIYI opened a new office in Singapore at Robinson Road to serve as the regional headquarters for Southeast Asia. The company also announced that it will hire 200 new employees over the course of the next 5 years, and will commit to creating more localized content.In 2020, iQIYI announced its production of My Roommate Is a Gumiho as its first Korean Original Series. Due to positive reviews over their first self-produced series, which starred Jang Ki-yong and Lee Hye-ri , iQIYI expressed that they gained confidence in releasing more original Korean dramas produced under its name, like their announced upcoming productions of dramas like Bad and Crazy in 2021, and Shooting Stars in 2022 , with the hope of expanding their potential in the production of original Korean shows.Also, iQIYI began to expand its horizon on producing Southeast Asian shows to stream as iQIYI originals for more viewership. In August 2021, iQIYI will stream a Singaporean drama series titled The Ferryman: Legends of Nanyang, which will be its first Southeast Asian original series starring local actors from Singapore like Lawrence Wong and Qi Yuwu, and Taiwanese actress Kate Kinney. The drama is also a remake of the 2014 Chinese drama series, but in a Southeast Asian setting.In October 2021, iQIYI and THEMA went into a partnership to launch their services on Netgem TV in the United Kingdom and Ireland, with iQIYI hoping to distribute Asian content on European media to create a larger global audience. The total subscribers of iQIYI as of October 2021 has reached 106 million worldwide from 191 countries.In October 2021, during the 26th Busan International Film Festival, iQIYI partnered with Philippine broadcaster ABS-CBN to produce Saying Goodbye and Hello, Heart as the first two Philippine original series which will release later this year. This will be their first local originals in Southeast Asia.In November 2021, iQIYI officially announced their partnership with ABS-CBN during their media conference.In May 2022, iQIYI Sports announced a streaming rights acquisition of the Italian football competition Serie A. This marks the fifth acquisition since the expansion into the sports market after acquiring streaming rights to other sporting events such as UEFA, AFC, the English Premier League and La liga.


Mission
Our mission is to become the leading online entertainment service provider and innovator in China, with our focus being on developing, providing and promoting high-quality and professional online entertainment services.

Vision
Our vision is to create an online entertainment platform where the users are the center of the universe and can access all the best content, services and experiences.

Key Team

Ms. Chang Yu (IR Director)

Ms. Xiangjun Wang (Chief Marketing Officer)

Mr. Kris Wu (Chief Experience Officer)

Mr. Xiaohui Wang (Chief Content Officer)

Mr. Xianghua Yang (Sr. VP and Pres of Membership & Overseas Bus. Group)

Mr. Youqiao Duan (Sr. VP of Intelligent Device Bus.)


Recognition and Awards
iQIYI has won numerous awards for its efforts in the online video industry, including multiple China Content Awards, Esquire Top 10 Best Online Video Sites, and Forbes’ Best of the Web Awards. In 2018, iQIYI won the Best Online Video Platform title at the 24th China TV Golden Eagle Awards.

References
iQIYI
Leadership team

Dr. Tim Gong Yu (Founder, CEO & Director)

Mr. Jun Wang (Chief Financial Officer)

Mr. Wenfeng Liu (Chief Technology Officer)

Products/ Services
Content, Media and Entertainment, TV
Number of Employees
1,000 - 20,000
Headquarters
Beijing, Beijing, China
Established
2010
Company Registration
SEC CIK number: 0001722608
Revenue
Above - 1B
Traded as
IQ
Social Media
Sun Mar 03 2024
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