Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping furniture and stoves; other recreational camping products; and portable outdoor cooking systems, as well as manufactures fabric floors and insulated thermal liners and a subcontract manufacturer of military tents. This segment sells its products under the Eureka! and Jetboil brands through independent sales representatives and Internet retailers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under the Ocean Kayaks, Old Town, and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, public safety units, and armed forces. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
Johnson Outdoors was founded in 1970 by Samuel C. Johnson in Racine, Wisconsin. It began with a boat motor and gradually expanded its product mix to include marine electronics, Canoes and kayaks, camping tools, motors and a wide range of diving equipment. In the early 1970s, Johnson Outdoors ventured into scuba diving and it has since become a leader in the field. In 1979, the company became publicly listed, and in 1986 it went global, expanding its presence to Europe, Asia and South America. By the late 1990s, the company had become the world’s largest producer of air-powered scuba-diving equipment.
Our mission is to be the premier adventure product provider and the chief source of recreation enjoyment and new experiences that inspire people to venture outdoors. Our emphasis is on providing our customers with quality, innovative products, services and experiences that will enhance the pursuit of their outdoor adventures.
At Johnson Outdoors, we strive to provide innovative, high-quality products to enhance and extend people's outdoor experiences. We are constantly developing new products and learning from our customers' feedback on our existing products. We embrace dynamic change as constant growth and learning.
Mr. John C. Moon (Chief Information Officer & VP)
Mr. Khalaf M. Khalaf (VP, Gen. Counsel & Corp. Sec.)
Ms. Allison Kitzerow (Communications Mang.)
Ms. Patricia G. Penman (VP of Global Marketing Services & Communication)
Ms. Sara M. Vidian (VP of HR)
Johnson Outdoors has won numerous awards for its products, including the prestigious Red Dot Design Award for its Discover Adventure Boat. The company has also won several awards from the National Marine Manufacturer's Association for its innovation and product design. In addition, Johnson Outdoors has been the recipient of the Tibor Best-Engineered Product Award for its Minn Kota trolling motor and the Innovation Award for its Fish Eagle.
United States 