Laura Urquizu

CEO and President of Red Points

Laura Urquizu is a well-known business leader who is currently at the helm of Red Points, a globally recognized SaaS solution that provides brand protection services to online businesses. She has transformed the company into a global enterprise catering to various businesses. Thanks to her leadership, Red Points has raised over $64 million in investment from top venture capital funds. Laura has also held several executive and management positions and served as a director on the board of various European technology startups, earning her numerous accolades and recognition as one of the most influential women entrepreneurs and investors in the European technology industry.


Laura Urquizu is a renowned business leader and the CEO and President of Red Points, a globally recognized SaaS solution that specializes in online brand protection, digital piracy, counterfeiting, grey market, and other online infractions. Her visionary leadership has transformed the company into a formidable force serving global enterprises of all types. Under her leadership, the company's sales have grown exponentially, and over $64 million has been raised in investment from some of the world's top capital venture funds, including Mangrove, Northzone, Eight Roads & Summit Partners.

Prior to joining Red Points, Laura held executive and management positions at Arthur Andersen, Caja Navarra & CAN Corporation. She has also served as a director on the board of several European technology startups and advised investment groups in technology companies. Laura's exceptional leadership skills and her significant contributions to the technology industry have earned her numerous accolades, including being named one of the 100 Leaders transforming business by Business Insider and among the most creative people by FORBES. In August 2018, Wired Magazine listed Red Points among “the hottest European start-ups”, and EU-Start-Ups recognized Laura among the “50 most influential women entrepreneurs and investors in the European technology Industry”. Laura has also been recognized as the best CEO in Spain in the Start-Up Category by AED and one of the top 50 SaaS CEOs of 2019 by The SaaS Report.


Laura Urquizu's vision is to lead Red Points to become the world's leading provider of online brand protection and anti-counterfeiting solutions. Her goal is to use technology to help businesses protect their intellectual property, prevent piracy, and fight against online fraud. Laura is passionate about developing innovative solutions that can combat the rising threats of digital piracy, counterfeiting, and other online infractions that can damage businesses and consumers. With her experience in executive and management positions, Laura is determined to take Red Points to new heights and make it the go-to company for businesses that are looking to safeguard their brands and intellectual property. Laura's leadership has already resulted in significant growth for the company, and she is committed to continuing this trajectory to ensure Red Points remains at the forefront of the technology industry.

Laura Urquizu
CEO and President of Red Points
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CEO, President
Master's degree at IESE para Can
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