Lisa Cohen Gevelber

Lisa Cohen Gevelber is the Chief Marketing Officer (CMO) for the Americas Region at Google since January 2010.
Summary

Lisa Cohen Gevelber is a highly accomplished executive in the media and technology industry, known for her expertise in marketing and general management. She has a proven track record of creating and launching new products, as well as transforming mature businesses. 

Throughout her career, Lisa has built global businesses and developed a deep understanding of online tools and software-as-a-service (SaaS) models. Her skills include consumer behaviour analysis, brand management, SMB and B2B marketing, go-to-market strategies, and digital transformation. 

Lisa has held the position of Chief Marketing Officer (CMO) for the Americas Region at Google since January 2010, where she provides strategic marketing leadership for various Google products. She is also the founder of "Grow with Google," a $1 billion initiative focused on driving economic opportunity through free assistance for small and medium-sized businesses, career certificates, and digital skills training. Additionally, Lisa serves as the Vice President of Google for Startups, leading efforts to support underrepresented entrepreneurs globally. 

Prior to her role at Google, she held the position of Global VP of Marketing for Google's Ads & Commerce business and played a vital role in its success. Lisa is recognized for her contributions beyond Google, serving as a board member for organizations such as the Business-Higher Education Forum, All Raise, and Sutter Health. 

With a background in marketing, sales, and business development, Lisa holds a Bachelor of Arts with Honors from the University of Michigan and is widely respected as an influential executive in the media and technology industry.

Biography

Lisa Cohen Gevelber is a highly accomplished executive in the media and technology industry, known for her expertise in marketing and general management. With a remarkable ability to create and launch new products, as well as transform mature businesses, she has consistently demonstrated her skill in running profitable ventures. Throughout her career, she has successfully built global businesses and developed a deep understanding of online tools and software-as-a-service (SaaS) models.

Lisa possesses a keen insight into consumer behaviour, brand management, SMB and B2B marketing, go-to-market strategies, and digital transformation. Her track record includes building exceptional teams and nurturing the next generation of talent, contributing to the success and growth of organizations she has been a part of.

Since January 2010, Lisa Cohen Gevelber has held the position of Chief Marketing Officer (CMO) for the Americas Region at Google. In this role, she has provided strategic marketing leadership for a wide range of Google products, including Search, Maps, Ads & Commerce, YouTube, Play, Chromebooks, and Android. Her responsibilities encompass driving marketing initiatives, shaping brand strategies, and ensuring the success of Google's products in the region.

In addition to her role as CMO, Lisa has been instrumental in founding and leading various impactful initiatives at Google. She created and spearheaded "Grow with Google," a groundbreaking $1 billion initiative aimed at fostering economic opportunity for all. Through Grow with Google, Lisa has championed free assistance for small and medium-sized businesses, established a $175 million Small Business Fund to support minority, female, and veteran-owned businesses, and introduced Career Certificates providing job training for in-demand roles. The initiative also offers free digital skills training for students and adult job seekers, empowering them for the digital age.

Lisa Cohen Gevelber has also been appointed as the Vice President of Google for Startups, where she leads efforts to level the playing field for entrepreneurs worldwide. Her focus includes running accelerators for underrepresented founders, such as those from Black, Latinx, female, and veteran-led startups.

From 2010 to 2018, Lisa served as the Global VP of Marketing for Google's Ads & Commerce business, which generated over $130 billion in revenue during her tenure. She played a crucial role in the success of Google's advertising products, collaborating closely with the global sales, product, and engineering teams. Lisa was responsible for acquiring new advertisers, delivering consumer behaviour insights, and helping marketers adapt to the mobile-driven world. She also led efforts to enhance marketers' understanding of the YouTube platform and leverage its potential. Additionally, Lisa is the creator of "Think with Google," a widely recognized marketing resource site with millions of subscribers worldwide.

Lisa Cohen Gevelber's contributions extend beyond her work at Google. She has served as a board member for various organizations, including the Business-Higher Education Forum, All Raise, and Sutter Health. She is also a member of the Council on Foreign Relations, contributing her expertise and insights to the organization.

Lisa's career began with notable positions at companies such as Polyvore, Intuit, Greenlight.com, and Procter & Gamble, where she honed her skills in marketing, sales, and business development. She holds a Bachelor of Arts with Honors from the University of Michigan, where she was recognized as a member of Phi Beta Kappa.

With her extensive experience, leadership acumen, and commitment to driving meaningful change, Lisa Cohen Gevelber has made a significant impact in the media and technology industry, earning her recognition as a highly respected and influential executive.


Vision

Lisa Cohen Gevelber's vision is centred around driving meaningful change and fostering economic opportunity through technology and innovation. Throughout her career, she has demonstrated a strong commitment to leveraging the power of digital platforms to empower individuals, businesses, and communities.

One aspect of Lisa's vision is to bridge the digital divide and ensure equal access to opportunities. As the founder of "Grow with Google," she spearheaded a $1 billion initiative aimed at providing free assistance to small and medium-sized businesses, offering job training through Career Certificates, and delivering digital skills training to students and adult job seekers. By democratizing access to resources and knowledge, Lisa envisions a future where individuals from diverse backgrounds can thrive in the digital age.

Another key aspect of Lisa's vision is to support underrepresented entrepreneurs and level the playing field for startup founders. As the Vice President of Google for Startups, she leads initiatives that empower entrepreneurs from Black, Latinx, female, and veteran-led startups. Through accelerator programs and support networks, Lisa aims to provide these founders with the resources, mentorship, and opportunities they need to succeed in the competitive technology landscape.

Lisa also envisions a future where data-driven insights and consumer behaviour analysis are harnessed to drive effective marketing strategies. During her tenure as Global VP of Marketing for Google's Ads & Commerce business, she played a pivotal role in delivering consumer behaviour insights and helping marketers adapt to a mobile-driven world. Lisa understands the importance of understanding customer needs and preferences to build successful brands and create personalized experiences.

Furthermore, Lisa's vision encompasses fostering collaboration and nurturing talent. She has a track record of building exceptional teams and investing in the development of future leaders. Through programs like LEAD, Google Marketing's high-potential Leadership Program, she has contributed to the growth and success of numerous professionals in the industry.


Recognition and Awards
Lisa Cohen Gevelber has received recognition for her accomplishments and contributions in the field of technology and media. One notable recognition she has received is being included in the Forbes Future of Work 50 list.

References
Lisa Cohen Gevelber
Nationality
American
Residence
Palo Alto, California, United States
Occupation
Chief Marketing Officer, Americas Region
Known for
Chief Marketing Officer of Americas Region at Google; Founder of Grow with Google
Accolades
Forbes Future of Work 50
Education
University of Michigan
Social Media
Fri Feb 23 2024
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