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Last Updated: 2026
Lithia Motors image

Lithia Motors

Rank#2378
Market Cap8.05B
CountryUnited States
Summary
History
Mission
Vision
References
Summaryarrow
Lithia Motors, Inc. operates as an automotive retailer in the United States. The company operates through three segments: Domestic, Import, and Luxury. It offers new and used vehicles; vehicle financing services; warranties, insurance contracts, and vehicle and theft protection services; and automotive repair and maintenance services, as well as sells vehicle body and parts under the Driveway and GreenCars brand names. As of February 18, 2022, the company operated through 278 stores. It also offers its products online through 300 websites. Lithia Motors, Inc. was founded in 1946 and is headquartered in Medford, Oregon.
Historyarrow

Lithia Motors began in 1946 when Walt DeBoer opened a single car dealership in Ashland, Oregon. In the first year the five person company sold 14 cars. In 1968, Walt's son, Sidney DeBoer, took over the business and incorporated Lithia Motors Inc. Sidney reorganized the business and in 1970 purchased a Dodge dealership in Medford. With this, Lithia's base of operation moved to Medford and grew to a total of five stores with 19 franchises by 1990.In December 1996, the company went public, trading on the New York Stock Exchange with an IPO of $11 per share. By 2003, Lithia had revenues of $2.5 billion from its 84 dealerships while employing just over 5,500 people. The company had increased dealerships to 88 by 2005. Lithia was fined $500,000 by the state of Alaska in 2006 for charging car buyers illegal document preparation fees at their Alaska dealerships. That year, they also settled with the Equal Employment Opportunity Commission for workplace discrimination. In early 2007, Lithia developed plans to build a 60-acre auto mall north of downtown Medford and to build a new corporate headquarters in downtown Medford. The Chrysler Jeep Dodge store moved to the auto mall in September 2007, but the project was put on hold for seven years because the recession hit shortly after. In late 2014, Lithia moved their Honda, Nissan, BMW, and Volkswagen stores to the auto mall. The group's Toyota store, which the group had planned to move to the auto mall, instead went through a $1.5 million renovation in 2013 and stayed on their 5-acre site in downtown Medford.

In 2010, it was reported that with the backing of two lenders, "the Commons," a mixed-use building with Lithia Headquarters as the largest tenant, was a "go" and could proceed with construction. According to an article by The Mail Tribune, "Lithia partnered with the Medford Urban Renewal Agency to create The Commons, a revitalization project that includes the headquarters and another $14 million in infrastructure and three park blocks paid for with MURA dollars. Lithia employees moved into their new headquarters in late 2012. In January 2014, the Commons building was awarded Silver Leadership in Energy and Environmental Design Certification by the U.S. Green Building Council. Lithia has been the recipient of numerous awards, including Sports Illustrated's All-Star Dealer Award in 1990 and Time's Quality Dealer Award in 1997, 2016 Top Workplace-Oregon Award, 2016 Automotive News Best Dealerships to Work For and 2016 Fortune 500-40th Fastest Growing Company. In 2018, 10 Lithia Motors stores were named "Best Dealerships to Work For" by Automotive News. Cox Automotive awarded Lithia Motors' BMW of Ramsey, New Jersey store with the 2019 Cox Automotive Leader in Sustainability Award, citing outstanding community contributions and sustainable programs including waste reduction, water conservation and energy consumption.With the acquisition of the DCH Auto Group in late 2014, Lithia expanded to 139 stores in 14 states across the US, Hawaii, and Alaska.

In September 2016, Lithia Motors announced that they were acquiring Greiner Ford-Lincoln in Casper, WY.In September 2016, Lithia Motors partnered with Carbone Auto Group in New York and Vermont, bringing the Lithia Motors store count to 152.In May 2017, Lithia Motors announced that they had acquired Baierl Auto Group in Pittsburgh, increasing their total store count to 160 and collision center count to 22.In August 2017, Lithia Motors acquired Downtown Los Angeles Auto Group , bringing the Lithia store count to 167.In February 2018, Lithia Motors' store count grew to 179 after their acquisition of Day Automotive Group out of Monroeville, Pennsylvania.In March 2018, Lithia Motors acquired Prestige Auto Stores in Bergen County, New Jersey bringing the Lithia store count to 185.In February 2021, a source reported Lithia Motors was in talks to acquire the Suburban Collection dealer chain in Michigan. Suburban reported revenues of $2.7 billion in 2019. Later in April of the same year, the company acquired New Jersey dealership Planet Honda of Union, which is expected to add $230 million in annual revenue.Lithia Motors pledged to increase annual revenue through acquisitions by about $20 billion over a five-year period in 2020. in early 2021, the company has added roughly $6.5 billion to its annual revenue, placing it about one-third of the way towards the company's target, according to CFO Tina Miller, currently in charge over the project. The success of the project is in part attributed to Lithia's e-commerce platform Driveway, which facilitates online used car sales with its inventory coming from dealer lots owned by Lithia.

Missionarrow
Driven by our employees and preferred by our customers, Lithia is the leading automotive retailer in each of our markets.
Visionarrow
We strive to make Lithia Motors a leader in the automobile retail industry. We want our customers to be completely satisfied with the services and products we provide. Our vision includes providing exceptional customer service and creating long-term relationships with our customers.
Referencesarrow

https://en.wikipedia.org/wiki/Lithia_Motors

https://in.investing.com/equities/lithia-motors-inc

https://finance.yahoo.com/quote/LAD/profile?p=LAD

https://www.comparably.com/companies/lithia-motors/mission

https://www.crunchbase.com/organization/lithia-motors

https://sec.report/CIK/0001023128

https://companiesmarketcap.com/

https://www.lithiainvestorrelations.com

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Leadership team
M
Mr. Sidney B. DeBoer (Founder & Chairman)
M
Mr. Bryan B. DeBoer (CEO, Pres & Director)
M
Ms. Tina H. Miller (Sr. VP & CFO)
Products / Services
Automotive, Retail
Number of Employees
20,000 - 50,000
Address
Medford, Oregon, United States
Established
1968-01-01
Company Registration
SEC CIK number: 0001023128
Net Income
$1B – $20B
Revenue
$1B+
Traded as
LAD
Website
https://www.lithiainvestorrelations.com
Social Media
linkedinfacebookx
Last Updated: 2026
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