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Last Updated: 2026
Localiza image

Localiza

Rank#2439
Market Cap7.72B
CountryBrazil
Summary
History
Mission
Vision
References
Summaryarrow

Localiza Rent a Car S.A. engages in car rental and franchising activities. The company is also involved in selling decommissioned cars; providing car parking services; and managing car-related claims for insurance companies. As of December 31, 2021, it operated a fleet of 273,233 cars, and 620 car rental agencies in Brazil and internationally. The company serves individuals, legal entities, and corporations. The company was founded in 1973 and is headquartered in Belo Horizonte, Brazil.

Historyarrow

Localiza was founded in 1973 with one car and a bold vision to revolutionize the Brazilian car rental industry, the first in Latin America. With the introduction of technology, the company rapidly grew, reaching 100 locations by the end of the decade. In the 1990s, Localiza expanded its presence to more than 500 locations across Brazil, cementing its status as the largest car rental company in Latin America. In the last decade, the company has continued to grow, reaching more than 110 cities in Brazil.

Missionarrow

Our mission is to offer safe, reliable, and affordable transport solutions to our customers, while delivering the highest quality of service and convenience.

Visionarrow

Our vision is to become the leading car rental company in Latin America, offering our customers the best service, value, and security possible.

Referencesarrow

https://en.wikipedia.org/wiki/Localiza

https://in.investing.com/equities/localiza-on-ej-nm

https://finance.yahoo.com/quote/RENT3.SA/profile?p=RENT3.SA

https://www.crunchbase.com/organization/localiza-hertz

https://companiesmarketcap.com/

https://www.localiza.com

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Leadership team
M
Mr. Eugenio Pacelli Mattar (Exec. Chairman)
M
Mr. Bruno Sebastian Lasansky (CEO & Member of Statutory Board)
M
Mr. Rodrigo Tavares Goncalves de Sousa (CFO, Investor Relations Officer & Member of Statutory Board)
Products / Services
Automotive, Rental, Tourism, Transportation
Number of Employees
1,000 - 20,000
Address
Belo Horizonte, Minas Gerais, Brazil
Established
1973-01-01
Net Income
S_100M_500M
Revenue
$1B+
Traded as
RENT3.SA
Website
https://www.localiza.com
Social Media
linkedinfacebookx
Last Updated: 2026
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