Loro Piana

Loro Piana produces superlative textiles and luxury goods using the world's finest, rarest raw materials.


Fashion and Textiles  
Retail and Consumer Goods  

Based in northern Italy, Loro Piana produces superlative textiles and luxury goods using the world's finest, rarest raw materials. The pursuit of excellence has been its mission for six generations.


Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana, the current company. Pietro's nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and overseas. 

In the Seventies, Sergio and Pier Luigi Loro Piana took the reins, diversifying into luxury goods and developing an international retail arm. Central to Loro Piana's ethos is its commitment to preserving wildlife, environments and manufacturing know-how. This commitment has led the brand to focus on sustainability and ethical practices, safeguarding the fragile ecosystems that yield its raw materials. Loro Piana prides itself on sourcing the very finest rarest raw materials the world has to offer including cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar. 

Transparency is vital to the brand ethos. Per NY Times: "Loro Piana- which was bought by LVMH for $2.6 billion in 2013- decided to pin down its processes so that it can now include a garment tag telling potential buyers that ‘this knitwear has been coming from a bale that was taken in that specific region in that year or that month of that year’ said Fabio d'Angelantonio- the former Loro Piana chief executive… And that bale originated on the backs of that herd."

The company draws on both ancient textile traditions and state of the art technology to offer its consumers products that are renowned for their peerless quality. All of the company's collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence. In 2006 Loro Piana diversified into interiors and established Loro Piana Interiors. Today cashmere- baby cashmere- vicuña,-the finest merino wool- cotton- linen and silk are handcrafted with techniques specially developed for furnishing and decor to create exclusive contemporary products.

Loro Piana joined the LVMH group at the end of 2013 with the aim of preserving its unique heritage. "LVMH has already proven that it respects and supports family businesses in their values, traditions and desire to offer clients an incomparable level of quality" explains Pier Luigi Loro Piana- Vice-President- Piedmont House on the company release. "Family, craftsmanship, uncompromising search for quality, authenticity and innovation are some of the values that we share. As the latest addition to LVMH, Loro Piana can benefit from powerful synergies while staying true to its legacy and traditions." 

Today LVMH-owned Loro Piana sets the benchmark for the world's finest yarns and fabrics thanks to its tireless investments in raw materials and production and its continued technical innovation. The company controls every stage of production right from the collection of the natural fibers down to the delivery of the finished products to its stores. Loro Piana's commitment to the sustainability of these rare exclusive fibers has resulted in long term conservation programs to safeguard the animals and their habitats. And by forging exclusive partnerships with suppliers round the world, it supports and encourages ongoing research and development right from the source.


Loro Piana uses unique raw materials to produce its world-renowned textiles and exceptional luxury goods, which are all meticulously crafted in Italy by some of the country's most skilful artisans. Tradition and innovation inspire the company's uncompromising vision of quality.


To provide ready to wear and fashion accessories handcrafted from the finest, rarest animal fiber in the world, particularly the fleece of a small member of the camel family that lives wild in the Andes: the vicuña.

Key Team

Damien Bertrand (CEO)

Recognition and Awards
Hyper-luxury fashion brand Loro Piana is renowned worldwide for its use of the rarest, finest raw materials and its combination of ancient textile traditions and modern technology.

Products and Services

Ready to wear and fashion accessories handcrafted by the finest artisans in Italy.

Loro Piana
Leadership team

Damien Bertrand (CEO)


Fashion and Textiles

Retail and Consumer Goods

Products/ Services
Ready to wear and fashion accessories handcrafted by the finest artisans in Italy.
Corso Rolandi 10, 13011 Quarona Italy
Company Type
Subsidiary company
Company Registration
VAT Number 01611400027
Social Media

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