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Last Updated: 2026
Lubomila Jordanova image

Lubomila Jordanova

Founder and CEO of Plan A, a science-backed and AI-drive Saas platform for business carbon accounting, decarbonisation and ESG reporting.

Summary
Biography
Vision
Recognition and Awards
References
Summaryarrow

Lubomila Jordanova is a prominent entrepreneur and sustainability advocate, widely acclaimed for her outstanding contributions to the fields of climate change and business carbon accounting. She is the CEO and founder of Plan A, a Berlin-based startup that leverages science and artificial intelligence (AI) to offer solutions for business carbon accounting, ESG reporting, and decarbonization. Lubomila is also a co-founder of the Greentech Alliance, a community aimed at fostering collaboration and innovation between greentech firms, venture capitalists, experts, and media.

Lubomila believes that technology can play a vital role in combating climate change and is committed to creating a more sustainable future. Her unwavering dedication to sustainability has earned her several accolades, including being named one of the "Top 50 Women Entrepreneurs of Germany 2022" by Handelsblatt and being voted one of "35 Innovators Under 35 2022" by the MIT Tech Review. Lubomila is also a part of the prestigious Obama Foundation Leaders Europe program, which recognizes changemakers driving positive impacts in their communities.

Biographyarrow

Lubomila Jordanova is a renowned entrepreneur and sustainability advocate, known for her remarkable contributions in the field of climate change and business carbon accounting. She is the founder and CEO of Plan A, a Berlin-based and Science- and AI-driven startup for business carbon accounting, decarbonisation and ESG reporting. Her company, Plan A, is a sustainability-focused platform that helps businesses to calculate and reduce their carbon footprint while meeting their ESG reporting requirements.

Born in Bulgaria, Lubomila spent her childhood moving around the world before settling in Berlin. She has an impressive background in investment banking, venture capital, and fintech in both Asia and Europe. Prior to starting Plan A, she worked at several global financial institutions, including HSBC and Deutsche Bank.

Lubomila is a sustainability advocate and a passionate climate change activist. She believes that technology can play a critical role in combating climate change, and through Plan A, she aims to leverage the power of science and AI to drive a more sustainable future. Her innovative solutions have earned her several accolades, including being named one of the "Top 50 Women Entrepreneurs of Germany 2022" by Handelsblatt and being voted one of "35 Innovators Under 35 2022" by the MIT Tech Review.

In addition to her work at Plan A, Lubomila is also a co-founder of the Greentech Alliance, a community that connects over 3000 greentech companies to over 500 VCs, media and experts. Through the Greentech Alliance, she aims to foster collaboration and innovation in the greentech industry to accelerate the transition to a sustainable future.

Lubomila's dedication to sustainability has earned her a place in the prestigious Obama Foundation Leaders Europe program. The program aims to build a network of changemakers driving impact in their communities, and Lubomila's inclusion is a testament to her commitment to creating a more sustainable future. As a leader and changemaker in the sustainability industry, Lubomila Jordanova is an inspiration to many and is committed to using her platform to drive positive change.

Visionarrow

Lubomila Jordanova's vision is to create a world where businesses take responsibility for their carbon footprint and actively work towards decarbonization and sustainability. Her mission is to make this possible through her company, Plan A, which offers a science-backed and AI-driven SaaS platform for business carbon accounting, decarbonization, and ESG reporting.

As a sustainability advocate, Lubomila believes that it is crucial for businesses to take action towards reducing their carbon emissions, as they have a significant impact on the environment and climate change. With Plan A, she aims to make it easier for companies to measure their carbon footprint and develop effective strategies to reduce it. By providing businesses with the tools and knowledge to become more sustainable, Lubomila hopes to create a more environmentally conscious and responsible business community.

Recognition and Awardsarrow
Capital 40 under 40, November 2022 Vordenker:innen 2022 by Handelsblatt and BCG, September 2022 World Economic Forum Technology Pioneer 2022-2025 Top 50 Women Entrepreneurs of Germany 2022 by Handelsblatt MIT Tech Review Under 35 Innovator 2022 Obama Leader Europe 2022, Obama Foundation, Jan 2022 Sustainability Hero 2021, Generali Group SME EnterPRIZE Award, 2021 Best Sustainability Startup of Europe, The Europas, TechCrunch, 2021 Top 50 Women in Tech in Germany, Handelsblatt, 2021 Top 100 Women in Germany for 2020, FOCUS Magazin, Dec 2020 80 Top Founders shaping the post-pandemic world, Sifted.eu, July 2020 Marshall Memorial Fellow 2021/2022 Forbes 30 under 30 2020 DT50 Sustainability Award 2019 from McKinsey, Google, TechCrunch Disrupt 2019 BCG Social Impact Award 2020 Winner of TECHBBQ Pitch Competition 2019 Winner of PIRATE SUMMIT Pitch Competition 2019 Winner of Women Startup Competition, AVON, 2019 Top 100 Meaningful Business 2019 Slush Top 15 2019
Referencesarrow

https://leadersincleantech.com/lubomila-jordanova-plan-a-earth

https://www.hausvoneden.com/sustainability/interview-lubomila-jordanova-plan-a/

https://impact.wired.com/speakers/lubomila-jordanova/

https://sheconomy.media/lubomila-jordanova-i-have-never-treated-myself-as-a-marginalised-female-founder/

https://www.energydialogue.berlin/speaker/lubomila-jordanova/

https://www.slush.org/person/lubomila-jordanova/

https://www.wired.com/story/plan-a-platform-climate-pledges/

https://www.siliconrepublic.com/start-ups/plan-a-reduce-emissions-clean-tech-lubomila-jordanova

https://recyclinginternational.com/business/column/are-you-ready-to-become-a-cover-model/50718/

https://therecursive.com/startup-culture-diversity-tips-6-female-founders/

 

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Occupation
Founder and CEO of Plan A
Known For
Founder, CEO
Education
Master of Management at The London School of Economics and Political Science
Social Media
linkedin
Last Updated: 2026