Luca de Meo

Luca de Meo is an Italian automotive executive who currently serves as the CEO of Renault Group. Known for his strategic vision and expertise in the automotive industry, de Meo has played a crucial role in the revitalization and transformation of several renowned automobile brands.

Born on June 13, 1967, in Milan, Italy, de Meo holds a degree in business administration from the Bocconi University in Milan. He began his career in the automotive industry in 1992 when he joined Renault as a brand manager. Over the years, he gained valuable experience and held various executive positions within the company, including Director of Renault Italy, Vice President of Sales and Marketing for Europe, and Vice President of the Renault Brand.

De Meo's career also took him to other prominent automakers. He joined Toyota Europe in 2002, where he held the position of Director of Marketing. Later, he served as the Director of Sales, Marketing, and After Sales at Fiat Group from 2009 to 2012. His contributions at Fiat were instrumental in the successful relaunch of the Fiat 500 and the rejuvenation of the Alfa Romeo brand.

In 2012, de Meo joined the Volkswagen Group as the Chief Marketing Officer, where he played a key role in the development of the company's global marketing strategy and brand positioning. His work at Volkswagen helped strengthen the company's brand image and increase customer engagement.

In January 2020, Luca de Meo assumed the role of CEO at Renault Group, taking charge of the company during a crucial period of transformation. Under his leadership, Renault has focused on accelerating its electric vehicle strategy, investing in innovative technologies, and strengthening its position as a leader in sustainable mobility.

Recognized for his strategic thinking and ability to drive change, de Meo has received several accolades throughout his career. He is known for his customer-centric approach, commitment to innovation, and passion for creating compelling automotive experiences.

Luca de Meo's leadership and strategic vision continue to shape the future of Renault Group, as the company embraces new technologies, sustainable mobility solutions, and a customer-focused approach in the evolving automotive industry.

Luca de Meo is an Italian automotive executive with a distinguished career spanning various top positions in the automotive industry. He is widely recognized for his strategic leadership and contributions to renowned automobile brands.

De Meo began his career in 1992 at Renault Group, where he held several roles including Product Marketing. He later joined Toyota Motor Europe as the General Manager of Product Planning, overseeing the Yaris and Lexus brands. In 2002, he joined the Fiat Group as the Head of Lancia brand marketing and CEO of Fiat Automobiles Spa.

De Meo's career at Fiat Group was marked by significant achievements, including the successful relaunch of the Fiat 500 and the revitalization of the Alfa Romeo brand. He served as the Chief Executive Officer of Alfa Romeo and Fiat, playing a crucial role in their growth and brand positioning.

In 2009, de Meo joined Volkswagen AG as the Chief Marketing Officer, where he played a pivotal role in developing the company's global marketing strategy and strengthening its brand image. He contributed to Volkswagen's success by enhancing customer engagement and driving innovation in marketing initiatives.

De Meo's leadership abilities and automotive expertise led him to assume the position of Chief Executive Officer at SEAT, SA in 2015. During his tenure, he successfully led the transformation of SEAT, SA and its two brands, SEAT and CUPRA, focusing on product innovation, market expansion, and strengthening the brand's presence in the industry.

In January 2020, de Meo took on the role of Chief Executive Officer of Renault Group, a prominent global automotive company. Under his leadership, Renault has prioritized its electric vehicle strategy, technological advancements, and sustainable mobility solutions, aiming to position the company as a leader in the evolving automotive landscape.

In addition to his executive roles, de Meo has served on various boards and advisory positions, including TIM, Volkswagen Group España Distribución, ANFAC, Barcelona Tech City, Ducati Motor Holding, and Automobili Lamborghini S.p.A.

Luca de Meo's extensive experience, strategic mindset, and commitment to innovation have made him a respected figure in the automotive industry. His leadership continues to shape the future of Renault Group and contributes to the advancement of sustainable mobility and technological progress in the automotive sector.

Luca de Meo, as an accomplished automotive executive, has demonstrated a clear vision for the industry, focusing on innovation, sustainability, and customer-centricity. Throughout his career, he has been dedicated to transforming traditional automotive companies into forward-thinking organizations that can adapt to the evolving needs of consumers and the industry as a whole.

One of de Meo's key visions is to lead the shift towards sustainable mobility and electric vehicles. Recognizing the importance of reducing carbon emissions and addressing climate change, he has made it a priority to accelerate the development and adoption of electric vehicles within the companies he has led. Under his leadership, Renault Group has placed a strong emphasis on electric vehicle technology, investing in research and development, and launching a range of electric models to provide environmentally friendly transportation options.

Furthermore, de Meo understands the importance of staying at the forefront of technological advancements in the automotive industry. He envisions leveraging emerging technologies, such as connectivity, autonomous driving, and digital services, to enhance the overall customer experience. By integrating these technologies into the vehicles and services offered by his companies, he aims to create a seamless and personalized mobility ecosystem that meets the changing expectations of consumers.

In line with his customer-centric approach, de Meo believes in the power of branding and design to differentiate automotive companies in a competitive market. He places great importance on creating strong and appealing brand identities that resonate with consumers. Through strategic brand positioning, compelling design, and a focus on customer satisfaction, de Meo aims to build strong emotional connections between consumers and the products and services his companies provide.

Moreover, de Meo recognizes the importance of collaboration and partnerships in an increasingly interconnected world. He has actively sought collaborations with other industry players, technology companies, and start-ups to foster innovation and drive progress. By embracing collaboration and open innovation, he aims to leverage the collective expertise and resources available to create innovative solutions and shape the future of mobility.