Maidenform

William Jacobson founded Maidenform in 1922 in Brooklyn, New York, with the invention of the 'Maidenform Brassiere.' This revolutionary bra featured a cup-like design that helped flatter women’s shapes. It provided a more convenient solution to the corset, which had been the popular option for women’s undergarments since its creation in the medieval period. The originality of the 'Maidenform Brassiere' helped Maidenform gain popularity across the country and evolve into an iconic brand. In the 1950s, Maidenform revolutionized the lingerie industry with the invention of the push-up bra and a promotion with the 'I dreamed I ...' advertising campaign. This campaign highlighted Maidenform’s commitment to empowering women and helping them embrace their femininity and unique beauty. The campaign was a massive success and led to Maidenform’s international expansion.