1

Manoviraj Khosla

Indian luxury fashion brand with a luxe-bohemian design aesthetic

Categories

Fashion and Textiles  
Summary

Bengaluru-based fashion designer Manoviraj Khosla retailed under his eponymous label since 1990 while he was still working as a costume designer in Indian films. Graduating with a bachelor's degree in commerce from. St. Xavier's College, Kolkata and fashion design at American College for the Applied Arts in London, Khosla launched his label by designing menswear and later expanded his label to include womenswear. 


History

Bengaluru-based fashion designer Manoviraj Khosla retails under his eponymous label since 1990 alongside working as a costume designer, in Indian films. Graduating with a bachelor's degree in commerce from. St. Xavier's College, Kolkata and then studying fashion design at the American College for the Applied Arts in London, Khosla launched his label in 1990. Although he began by designing menswear he later expanded his label to include womenswear. 

The fashion brand plays with an assortment of fabrics and materials- but what sets The Manoviraj Khosla brand apart from any other is its constant experimentation with fabrics like cotton, organza, silk, linen, leather, suede, wools and velvet, and enhancing them with textures and treatments to produce exceptional, original collections Per Pernia's Pop-Up: "Manoviraj Khosla was majorly influenced by Punk Revolution like green hair, jewelry, rat tails, and more. He soon opened his studio in Bangalore and describes his style to be very funky, which can be easily seen in his labels."

In 1995, Khosla launched his 'Kingfisher Line' in association with the UB Group. He tells The Telegraph: “A big professional turning point for me was launching my second label — the Kingfisher Line in conjunction with the UB Group in 1995. Launching a garment line for a corporate was an unusual experience for me as a designer. It was a new concept and something hardly any other designers were doing then. This tie-up has made work more challenging and exciting for me."

Khosla's style draws inspiration from both Indian and Western aesthetics and focuses on experimenting with different cuts and fabrics. In contrast to luxury Indian couture labels, Khosla ensures affordability of the pieces produced under his label. Per Pernia's Pop-Up: "He loves to use a lot of colors and mixing-matching appearances and his work is always a standout among others. Manoviraj likes to blend streetwear into formal looks, as more people are choosing comfort in fashion, and streetwear is the answer. He finds people looking brilliant and fashionable even in tracks T-shirts and a pair of sneakers. The designer believes that the idea of modern design is to make one look trendy and cool and that’s all that matters."

Apart from taking individual luxury pret and couture orders the brand also takes pride in designing uniforms for clients ranging from corporate houses and hotels to airlines and private yachts. 


Mission

Apart from retail and taking individual luxury pret and haute couture orders.. Bengaluru-based fashion brand Manoviraj Khosla designs uniforms for clients ranging from corporate houses and luxury hotels to airlines and private yachts.


Vision

Manoviraj Khosla envisions designing haute couture and ready to wear for both men and women using an assortment of fabrics- but what sets the fashion brand apart from others is the constant experimentation with unique fabrics, textures and treatments to produce exceptional designer wear. 


Key Team

Manoviraj Khosla (Founder)


Recognition and Awards
Manoviraj Khosla is recognised for his edgy, sleek and contemporary silhouettes for both men and women. The luxury fashion brand is acclaimed for endorsing the values of craft and individual choice in luxury fashion, by combining kantha embroideries with animal print, metallic foil, denim and leather. To produce exceptional craft-based contemporary collections.

Products and Services

Manoviraj Khosla designs and retails haute couture and luxury pret for both men and women.

One of the most anticipated menswear shows at India Fashion Week, Manoviraj Khosla SS20 stirred enthusiasm among editors, buyers and guests. Per Explosive Fashion: 'Looking down the long barrel of textile craft, Manoviraj put the values of craft and individual choice into luxury fashion, by combining kantha embroideries with animal print, metallic foil, denim and leather... His commitment to making one-of-a-kind pieces is unwavering; in particular, the white and black bomber with kantha work, worn over white pants with zipper detailing… Or the black asymmetrical kurta with zipper detailing worn with a black jacket and animal print pants.'

Another hit showing was at Bengal Fashion Week. Per Economic Times: '"These are very classy with predominantly black and grey shades with hint of silver. These are very Zen colours" he later told the media after his show at KF Ultra Bengal Fashion Week 2. Khosla's oeuvre was new fabrics bathed in bright colours - from orange to gold in single drapes in the show themed "Life".'


References
Manoviraj Khosla
Leadership team

Manoviraj Khosla (Founder)

Industries

Fashion and Textiles

Products/ Services
haute couture, luxury pret for both men and women
Headquarters
27, Dickenson Road, Rukmani Colony, Sivanchetti Gardens, Bangalore, Karnataka - 560042, India
Established
1990
Company Registration
29AARPK7175R1ZF
Social Media

Related Companies

Related Companies

About

Businessabc provides a global business, SMEs wiki directory blockchain, NFTs, AI powered marketplace for businesses worldwide.

Follow Us
Produced by
In collaboration with
Logo

Copyright 2023 © Businessabc powered by ztudium