Marcela (Royer) de Kern

Business Development Consultant in the Yachting Industry based in Monaco
Summary

Marcela de Kern Royer is an entrepreneur and yachting enthusiast based in Monaco. She is the founder and owner of Onboard, a consulting firm specializing in sales to High Net Worth Individuals (HNWIs) and luxury marketing in the yachting industry. Marcela has diverse experience in the industry, including asset management, new build, refit, brokerage, and yacht management. She obtained an MBA from Hult Business School in Boston and a BSBA degree from the International University of Monaco. Marcela is fluent in six languages and is an active member of the yachting community. She is the Founder and first president of YPY Monaco, founder of Association AMLA, and a member of the Yacht Club de Monaco. Marcela lives with her husband, a German Investment fund manager, and their daughter. They share a love for sailing and the sea.

Biography

Marcela de Kern Royer is a Monaco-based yachting enthusiast and entrepreneur with a strong international academic background. She is the founder and owner of Onboard, a consulting firm based in Monaco specializing in sales to High Net Worth Individuals (HNWIs) and luxury marketing in the yachting industry. She is currently developing the Genoa Superyacht hub and previously served as the Business Development Director for ICON Yachts.

Marcela has a diverse range of experience in the yachting industry, having worked in asset management, new build, refit, brokerage, and yacht management. She obtained an MBA from Hult Business School in Boston, USA, and a BSBA degree from the International University of Monaco. Marcela is a multilingual individual who fluently speaks six languages, including English, Italian, French, German, Portuguese, and Spanish, which is her mother tongue.

Marcela is an active member of the yachting community and the Founder and first president of YPY (Young Professionals in Yachting) Monaco chapter. She is also the founder of the charity Association AMLA (Association Monegasque pour l’Amerique Latine) and a member of the Yacht Club de Monaco. Marcela has lived, studied, and worked around the world, including Monaco, Boston, Miami, London, Dubai, Guatemala, and France.

Growing up in Guatemala, Marcela spent her weekends on boats with her father, who is a boat aficionado and sport fisherman who built his own wooden boat himself. Marcela is married to a German Investment fund manager, and they have a daughter, Gracia Sophia, born in January 2019. Together with her husband, they own a sailboat in Monaco and share a passion for the sea.


Vision

Marcela de Kern Royer's mission is to unlock business insights in the yachting industry and have the courage to act on them. She aims to bring the right people together to challenge established thinking and drive transformation, shaping the future of yachting. Marcela understands that the yachting industry is continuously evolving, and there is always room for improvement. Her vision is to be a catalyst for change by promoting collaboration and innovation among industry professionals.

Marcela's approach is centered around the belief that by working together, the yachting industry can create new opportunities and overcome challenges. She is dedicated to developing and promoting sustainable practices in the industry, ensuring that it remains viable for future generations. Marcela also recognizes the importance of staying up-to-date with the latest technological advancements to enhance efficiency and improve the customer experience.


Recognition and Awards
The Superyacht Industry Self Published · Dec 18, 2020 New association Launched for young land based yachting professionals Monaco Yachting Guide · Jun 1, 2013

References
Marcela (Royer) de Kern
Occupation
Business Development Consultant at Onboard Monaco
Known for
Consultant, Professor
Education
MBA, Global Economic at Hult International Business School
Social Media
Fri Feb 23 2024
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