Marin Software

#10511

Rank

$2.86M

Marketcap

United States

Country

Leadership team

Mr. Wister Walcott (Co-Founder and Exec. VP of Product & Technology)

Mr. Robert Bertz (Chief Financial Officer)

Mr. Christopher A. Lien (Founder, Chairman & CEO)

Products/ Services

Advertising, Advertising Platforms, Internet, Social Media Marketing, Software

Number of Employees

100 - 500

Headquarters

San Francisco, California, United States

Established

2006

Company Registration

SEC CIK number: 0001389002

Revenue

20M - 100M

Traded as

MRIN

Social Media

URL

https://www.marinsoftware.com

Overview

Location

Recognition and Award

References

Summary

Marin Software Incorporated, together with its subsidiaries, provides enterprise marketing software for advertisers and agencies in the United States, the United Kingdom, and internationally. It offers MarinOne, a search, social, and eCommerce advertising platform; Marin Search to manage advertising campaigns for advertisers and agencies; and Marin Social that enables advertisers to manage their Facebook, Instagram, and Twitter advertising, as well as managed services. The company markets and sells its solutions to advertisers directly, and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was incorporated in 2006 and is headquartered in San Francisco, California.

History

Christopher Lien, Wister Walcott, and Joseph Chang founded Marin Software in April 2006. Lien and Walcott are still with the company, with Lien as the Chief Executive Officer and Walcott as Executive Vice President, Product and Technology.

Lien came up with the concept for Marin Software following a brief stint working for an online ad firm in 2005. He realized that search advertisers, especially larger ones, had no viable software for managing their online campaigns. Lien shared his idea with Chang and a former high school classmate, Wister Walcott. Chang had built J. Drew’s website and was a co-worker with Lien at Bluelight.com, Kmart’s eCommerce site, when it launched in 1999. Walcott, who came from software giant Siebel, required a bit more convincing. Alongside Lien, the duo drove up and down California’s Highway 101 in early 2006, interviewing search marketers in Silicon Valley about their experience managing online ads. After a half-dozen interviews, they convinced Walcott that new software was necessary.In April 2007, Marin Search Marketer made its debut and became commercially available in North America, signing Razorfish, Trouve Media, and ZipRealty. Marin Search Marketer has since become MarinOne. Search, social, and eCommerce are its uses.Marin Software expanded into the European market with the opening of its UK office in early 2009.Marin Software shared plans to expand into Asia-Pacific with offices in Singapore and Shanghai in January 2011. This announcement coincided with the announcement of a partnership with Baidu. In June 2011, Marin Software announced its expansion into Australia with the opening of an office in Sydney. The following year, they did the same in Tokyo.

Between 2006 and 2012, Marin raised more than $100M in funding. The company reported a revenue of $36M in 2011 and $50M in 2012.In late 2012, Marin Software's CEO, Chris Lien, remarked to MediaPost that the company would undergo an IPO in 2013. On February 13, 2013, Marin Software filed with the SEC for a $75M initial public offering.

Mission

Marin Software's mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers.

Vision

The Marin Software vision is to provide the leading cross-channel performance platform for advertisers and agencies. The acquisition of Perfect Audience plays a key component in fulfilling that vision.

Key Team

Mr. Douglas Pan (Sr. VP of Engineering)

Mr. Wesley MacLaggan (Chief Marketing Officer)

Ms. Marie Boivent (Sr. VP of Revenue)

Recognition and Awards

Marin Software has been recognized as a leader in the digital advertising software space with awards including The Red Herring Top 100 Award and AlwaysOn Global 250 Top Companies Award.