Mette Lykke

CEO at Too Good To Go
Summary

Mette Lykke is a highly successful Danish entrepreneur who has made her mark in the sustainability space in Europe. She is the founder of TooGoodToGo, which partners with approximately 30,000 businesses in the food industry to combat food waste. TooGoodToGo offers businesses a platform to sell their surplus food at discounted prices. Prior to this, Mette co-founded Endomondo, a social fitness community that allowed real-time GPS tracking of running. The company was later acquired by Under Armour for $85 million, and Mette continued to serve as its CEO until 2017. Mette's advice to aspiring entrepreneurs is to have patience and dedication, as building a high-value business takes time. Her leadership and entrepreneurial skills have earned her numerous accolades, including the Danish Entrepreneur of the Year in 2017 and the Nordic Startup Award for Best Founder in Denmark in 2018. Mette's vision is to build businesses that have a positive impact on society and the environment.

Biography

Mette Lykke is a successful Danish businesswoman and the founder of TooGoodToGo, a leading sustainability platform in Europe. With around 30,000 partner businesses in the food industry, including supermarkets, restaurants, bakeries, and hotels, TooGoodToGo aims to tackle food waste by providing a platform for businesses to sell their surplus food at discounted prices. Under Mette's leadership, the company has grown to become one of the biggest names in the sustainability space, with a team of over 400 talented "Waste Warriors" working towards the company's mission.

Prior to founding TooGoodToGo, Mette co-founded Endomondo, a social fitness community based on free real-time GPS tracking of running. Launched in 2007, she developed the company for almost a decade, building a loyal user base and expanding the app's features. Endomondo's success caught the attention of American athleticwear brand Under Armour, which acquired the company in 2015 for $85 million. Mette continued to serve as CEO of Endomondo until 2017, helping the company to integrate into Under Armour's ecosystem.

Mette's success in building high-value businesses has not come overnight, and she advises patience to aspiring entrepreneurs. She believes that the journey to building a successful start-up takes time and dedication, and that overnight success stories are rare. Mette's approach to business has been shaped by her experiences in the tech industry, where she has honed her skills in leadership, team-building, and strategic planning.

Throughout her career, Mette has been recognized for her leadership and entrepreneurial achievements. She was named Danish Entrepreneur of the Year in 2017 and was awarded the Nordic Startup Award for Best Founder in Denmark in 2018. Mette continues to inspire and empower other entrepreneurs to build businesses that make a positive impact on society and the environment.


Vision

Mette Lykke's vision centers around creating sustainable solutions to the world's most pressing problems. As the CEO of TooGoodToGo, she is committed to fighting food waste by partnering with supermarkets, restaurants, and other food providers to ensure that surplus food is put to good use rather than being thrown away. Mette's passion for sustainability is also evident in her work with Endomondo, which aimed to make fitness accessible to everyone by offering free real-time GPS tracking of running.

In addition to her focus on sustainability, Mette believes in the importance of patience and perseverance in building a successful business. She knows firsthand that start-ups don't reach multi-million-dollar valuations overnight and understands the need for founders to be patient and strategic in their approach.


Recognition and Awards
Young Global Leader, class of 2020 Female Business Owners’ Inspirational Award Female Business Owners’ Inspirational Award

References
Mette Lykke
Occupation
CEO at Too Good To Go
Known for
CEO
Education
Master, Political Science at Aarhus University
Social Media
Mon Feb 26 2024
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