Mirela Xhota

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Mirela Xhota is an experienced business leader and mentor with over 18 years of expertise in business development, account management, and customer relationship excellence. She currently serves as the Go-to-Market (GTM) Lead at InTruth Technologies, where she is responsible for driving the commercial strategy and execution of their AI-powered Emotion Language Model (ELM). This technology aims to revolutionise emotional health by providing biometric-based, real-time data on emotional well-being. In her role, Mirela works closely with leadership to define market positioning, pricing, and sales enablement strategies to ensure the technology's market success.
 

Mirela’s career has spanned various industries including business intelligence, SaaS, Agentic AI technologies, publishing, media, legal, and financial services. She has collaborated with government agencies, financial institutions, universities, multinational corporations, and startups across global markets. Additionally, she is actively involved as an advisor for Dialectica and Guidepoint, two leading firms in the B2B information services space.

Mirela is also an investor in Brolly and a mentor at LaunchPad Academy, where she supports emerging founders in the SaaS, NaaS, and AI sectors. She has held notable positions such as Sales Director at Decidr, a company focused on agentic AI technology, and previously worked with Freshworks and QuickFee, leading sales and strategic partnerships in the Australia and New Zealand markets.
 

Her educational background includes a Master’s in International Business from Brunel University, and she is committed to promoting sustainable procurement practices, having served as an ambassador for the Sustainable Procurement Pledge. Mirela’s multifaceted experience, combined with her passion for driving change and innovation, makes her a key figure in both business and technology development across various industries.

Mirela Xhota pursued higher education at Brunel University in London, where she earned a Bachelor’s degree in Business and Management (Marketing), graduating with first-class honours. During her studies, she focused on understanding the dynamics of service quality and customer satisfaction, particularly in the context of the Virgin Active case study, which later influenced her career in customer relations and business development.
 

After completing her undergraduate degree, Mirela continued her education by pursuing a Master’s in International Business at Brunel University, where she achieved merit. Her dissertation examined the factors influencing brand loyalty and purchasing behaviour, deepening her understanding of consumer psychology and marketing strategies. This knowledge became a fundamental aspect of her later work in business development and sales.

In 2014, Mirela began her professional career at the Financial Times as an Account Manager, where she worked for nearly three years. Here, she gained valuable experience managing client accounts and honing her skills in business development. After her time at the Financial Times, she joined Thomson Reuters as a Senior Account Manager for the UK and Ireland, where she continued to focus on account management and strategic sales, before moving on to work with other high-profile companies.
 

Mirela’s career took a significant turn when she became a Lead Enterprise Account Executive at Freshworks in 2023, leading the sales team in Australia and New Zealand. She was responsible for driving strategic partnerships and business development in the region, building relationships with clients, and contributing to Freshworks’ overall growth.
 

Her career further expanded when she became the Go-to-Market (GTM) Lead at InTruth Technologies in 2025. In this role, Mirela led the commercialisation strategy for the company’s groundbreaking Emotion Language Model (ELM), an AI-powered system designed to provide real-time data on individuals' emotional well-being. Her work included defining the company’s market positioning, sales enablement, and strategic execution to ensure the success of this new technology in the market.
 

Alongside her primary role at InTruth Technologies, Mirela has taken on various advisory and mentoring positions. She has worked as an advisor for companies such as Dialectica and Guidepoint, where she provided expert guidance on business development and customer relations. Mirela is also an investor in Brolly and has been mentoring emerging founders in the SaaS, NaaS, and Agentic AI sectors at LaunchPad Academy since 2025.
 

Mirela’s commitment to community development and social impact is evident in her volunteer work with the United Nations Association of Australia (UNAA), where she has contributed to peace and security initiatives. She is a strong advocate for sustainable procurement practices and served as an ambassador for The Sustainable Procurement Pledge in 2020, promoting responsible supply chains and environmental stewardship in the procurement field.
 

Throughout her career, Mirela has worked with a diverse range of organisations, including multinational corporations, government agencies, universities, financial institutions, and startups. Her leadership, strategic thinking, and customer relationship expertise have made her a well-respected figure in the fields of business development, technology, and AI.
 

Currently, Mirela continues her role as GTM Lead at InTruth Technologies, where she is focused on expanding the reach of their AI-powered emotional intelligence system. Her ongoing work reflects her commitment to improving mental well-being and self-awareness through technology, empowering individuals with data-driven insights into their emotional states.

Mirela Xhota envisions a world where technology empowers individuals to better understand and manage their emotional health. By combining innovative AI solutions with real-time data, she strives to create tools that improve self-awareness, emotional well-being, and resilience. Her goal is to make emotional intelligence accessible to everyone, helping individuals lead more balanced and healthier lives. She is committed to building inclusive, empowering environments where teams and individuals can thrive, contributing to a positive global impact in both personal and professional spaces.

Mirela Xhota has been recognised for her significant contributions to business development and customer relationship management across various industries. She has worked with leading global companies, including Freshworks, Thomson Reuters, and InTruth Technologies. Mirela’s leadership in driving strategic partnerships and market success has earned her praise in the business community. She has also received recognition for her mentorship efforts at LaunchPad Academy and her work in advocating for sustainable procurement practices, making a positive impact on both business and social sectors. Her efforts continue to inspire and empower those she works with.