Natalie Choprasert

Natalie Choprasert is a respected voice in the field of artificial intelligence (AI) and technology, known for her hands-on testing of AI and tech tools to develop practical use cases for businesses. With over 650,000 followers across social media platforms, she simplifies complex technologies into actionable strategies that businesses can easily implement. Her expertise has been recognised by major publications such as Forbes, BBC, and Sky News. She has also spoken globally, focusing on making AI and automation accessible to small business owners and entrepreneurs.

Natalie’s primary focus is on “Humanized Automation,” a concept that helps businesses save time and boost revenue by implementing AI tools with a human-centred approach. Her work spans consulting, educational video tutorials, and a weekly AI newsletter that provides the latest developments, tutorials, and insights. She actively shares bite-sized tutorials on TikTok and other platforms, offering practical advice for businesses in B2B, technology, and service sectors.

She is the founder of Brand Nat and Future AI Lab, where she works as an AI automation specialist. Her skills include artificial intelligence, online video marketing, no-code development, SaaS, automation, TikTok marketing, business automation, and content marketing. She previously founded Life of Cha, a business she ran for over seven years, and held roles in venture operations, investment analysis, and research engineering in various organisations.
 

Natalie holds a Bachelor of Engineering in Industrial Chemistry and Chemical Engineering from the University of New South Wales, where she was a Coop Scholar. Her Future AI Lab newsletter provides actionable tips for achieving more with less using AI. Through her approachable style and expertise, Natalie is on a mission to demystify AI and help businesses adopt automation in a way that is practical and effective.

Natalie Choprasert was born and raised in Sydney, New South Wales, Australia. From an early age, she displayed a strong interest in science and technology, which later guided her educational and professional pursuits.

In 2007, Natalie began her higher education at the University of New South Wales (UNSW), where she earned a Bachelor of Engineering in Industrial Chemistry and Chemical Engineering. As a Coop Scholar, she was actively involved in academic and research activities, laying the groundwork for her future career.
 

Natalie began her professional journey as a research engineer and scientist. Between 2007 and 2010, she worked with companies such as BlueScope Steel, James Hardie Building Products, Siemens Water Technologies, and Valspar, gaining experience in chemical engineering and industrial research. This foundation eventually transitioned into a broader interest in business and technology.

In 2011, she moved into the financial sector, working as an Investment Analyst for Arowana Capital. By 2013, she was promoted to Venture Operations Executive at Arowana Impact Capital, where she focused on supporting innovative business ventures.In 2015, Natalie founded Life of Cha, a business she ran for over seven years. During this time, she honed her skills in entrepreneurship and marketing, becoming an expert in building brands and connecting with audiences. By October 2022, she shifted her focus entirely to AI and automation by founding Brand Nat and Future AI Lab.

Currently, Natalie is an AI automation specialist. She works to simplify complex AI tools for small businesses and entrepreneurs. Her initiatives include consulting, creating educational TikTok tutorials, and running a weekly newsletter. Her practical expertise and relatable approach have earned her over 650,000 followers online and recognition from Forbes, BBC, and Sky News.

In her current role, Natalie promotes “Humanized Automation” to help businesses save time and increase revenue using AI in a practical, accessible way.

Natalie Choprasert’s vision is to make artificial intelligence and automation accessible to everyone, especially small business owners and entrepreneurs. She aims to simplify complex technology into practical tools that save time and help businesses grow. Through her work, she promotes “Humanized Automation,” ensuring that technology enhances human efforts rather than replacing them. By offering hands-on guidance, easy-to-follow tutorials, and actionable strategies, Natalie strives to bridge the gap between advanced AI solutions and everyday business needs. Her ultimate goal is to empower businesses with tools that are effective, simple, and focused on real-world results.

Natalie Choprasert has been recognised for her contributions to artificial intelligence and technology. She has been featured in major publications such as Forbes, BBC, and Sky News, highlighting her efforts to make AI and automation accessible to small business owners and entrepreneurs. Her practical approach to technology has attracted a substantial online following, with over 650,000 followers across various platforms. Through her work, Natalie continues to receive recognition for her commitment to demystifying complex technologies and promoting “Humanized Automation” in the business community.