Nu Skin

Nu Skin was founded in 1984 in Provo, Utah. The founders are Blake Roney, Sandie Tillotson, and Steve Lund. Their mission is "to be a global force for good by empowering people to improve lives with innovative products, rewarding opportunities and an enriching culture." The company first served the United States market and expanded operations to Canada in 1990. In 1991, the company began operations in Asia, starting in Hong Kong. In 1996, the company listed on the New York Stock Exchange.

In 1998, Nu Skin acquired Generation Health, the parent company of the dietary supplement company Pharmanex. The company owns a patent on a device developed by Pharmanex called a "BioPhotonic Scanner", which is designed to measure the carotenoid level in skin. According to Women's Health Letter, the device is a "scam" since it is designed merely to help sell more supplements: Nu Skin's 2002 annual report stated: "As customers track their skin carotenoid content, we believe they will be motivated to consistently consume LifePak for longer periods of time".In the late 1990s, Nu Skin invested in Big Planet, a multilevel marketing company selling Internet services. The New York Times noted that Big Planet appeared to recruit people "even if they have little knowledge of the technology that they are supposed to be selling." A representative of the company stated: "I believe people who have never touched a computer before can become hugely wealthy in this business."In 2009, Nu Skin began working with LifeGen Technologies, a genomics company based in Madison, Wisconsin. Nu Skin acquired LifeGen in December 2011. Nu Skin claims LifeGen's genetic database aided in the development of Nu Skin's products, launching the ageLOC brand.