Oatly

Summary
Oatly Group AB, an oatmilk company, provides a range of plant-based dairy products made from oats in Sweden. It offers Barista edition oatmilk, oatgurts, frozen desserts, ice-creams, and yogurts; ready-to-go drinks, such as cold brew latte, mocha latte, matcha latte, and mini oat drink in original and chocolate flavors; and cooking products, including Cooking Cream, in regular and organic, Crème Fraiche, Whipping Cream, Vanilla Custard and Spreads in a variety of flavors. The company was formerly known as Havre Global AB and changed its name to Oatly Group AB in March 2021. The company was founded in 1994 and is headquartered in Malmö, Sweden.

History

Oatly was founded in 1993 or 1994 by food scientist Rickard Öste and his brother Björn Öste. The parent company of Oatly AB is Ceba AB, which was founded by Rickard Öste, Ingegerd Sjöholm, Inger Ahlden and Lennart Lindahl together with the cereals company Skånska Lantmännen on February 17, 1994 Oatly Group changed its name from Havre Global AB on 1 March 2021.Oatly is now part-owned by The Blackstone Group , Verlinvest, China Resources , Industrifonden, Östersjöstiftelsen, and the employees. The group also included celebrities such as Oprah Winfrey and Jay-Z, as well as Starbucks founder Howard Schultz.In 2020, Oatly's sale of a US$200-million stake to investors including the Blackstone Group, which has financed companies driving extensive deforestation in the Amazon, as well as driving road development into the depths of the jungle for export of foodstuffs, angered consumers and led to a backlash against the company.In 2021, Oatly applied to be listed on the Nasdaq under the ticker symbol "OTLY". When the company set terms for its initial public offering, its potential value was estimated at more than $10 billion. Morgan Stanley, J.P. Morgan and Credit Suisse were the underwriters. OTLY stock was priced at $17 but had its first public trade at $22.12 on the first day.On July 14, 2021, short seller Spruce Point Capital published a report questioning Oatly's management and sustainability. After the announcement Oatly's stock briefly went below IPO, resulting in several class-action lawsuits. Glenn Vanzura of Mayer Brown stated that it's common in other industries that after a short-seller targets a company to drive down stock price, a class action lawsuit is filed, noting that such lawsuits are often dismissed.Oatly took a small British firm, Glebe Farm Foods, to court, alleging it had infringed Oatly's trademark by selling cartons of an oat-based drink called "PureOaty". In August 2021, the judge dismissed Oatly's case at London's High Court, concluding there was only a "very modest level of similarity" between the Glebe Farm branding and Oatly's.In the beginning of 2022, several Oatly ads were banned by the Advertising Standards Authority , a private regulatory body. The ASA did not dispute Oatly's claim that a vegan diet would reduce greenhouse gas emissions. But the ASA found consumers could confuse claims for Oatly Barista Edition with its other products, and that a study comparing the meat and dairy industry to the transportation industry did not compare the two equally.


Mission
To facilitate access to enjoyable food that is good for both people and planet, inspiring and enabling the world to switch to a more sustainable way of eating.

Vision
To be the world's leading brand for food systems that are good for both people and planet.

Key Team

Mr. Daniel Ordonez (Chief Operating Officer)

Ms. Christel Kinning (Chief Transformation & People Officer)

Mr. Peter Bergh (Chief Strategy Officer)

Ashley Allen (Chief Sustainability Officer)

John Schoolcraft (Chief Creative Officer)

Sofia Ehlde (Exec. VP of Food Innovation)

Mike Messersmith (Pres of North America)


Recognition and Awards
Oatly has been recognized for its sustainability efforts and for its commitment to protecting the environment, winning the Queen's Award for Enterprise in 2019, the Good Food Awards in 2020, and the Renewable Energy award in 2021.

References
Oatly
Leadership team

Mr. Toni Petersson (CEO & Director)

Mr. Jean-Christophe Flatin (Global Pres)

Mr. Christian Hanke (Chief Financial Officer)

Products/ Services
Food and Beverage, Health Care, Nutrition, Wellness
Number of Employees
1,000 - 20,000
Headquarters
Malmö, Skane Lan, Sweden
Established
1990
Company Registration
SEC CIK number: 0001843586
Revenue
500M - 1B
Traded as
OTLY
Social Media
Wed Feb 28 2024
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