Partner Communications

Partner was founded in 1999 and was the third mobile network operator to enter the Israeli market, competing with the two incumbent operators - Cellcom and Pelephone . When it was announced that the Ministry of Telecommunication would grant a third cellular network license it was thought that there is no room for another company; hence only two companies responded to the tender: Partner, and a group called "Tapuz". After losing its bid, Tapuz became a part of Partner.

When it started operating in 1999, Partner was the first GSM cellular network in Israel , it allowed Israeli consumers to use their phones in other locations in the world with a similar network. The network was branded under the name "Orange" which was an international brand registered under the name of Hutchison Whampoa Hong-Kong, which was the major initial investor in the company. The successful launch and promotion of the Orange brand is considered one of the best advertising efforts undertaken in Israel.

Founding shareholders

The initial shareholders in the consortium that bid for the third cellular network license in Israel, in addition to Hutchison Telecom, were Elbit, MATAV , Eurocom and Polar Communications.

2001 IPO

In November 1999, only 11 months after it began operating, Partner had an initial public offering on NASDAQ and the London Stock Exchange; the shares were listed under the symbol PTNR on NASDAQ and under the symbol PCCD on the London Stock Exchange. The company raised $604m, enabling the initial investor consortium to recoup a significant portion of their investment swiftly.

In 2001 the shares were also listed on the Tel Aviv Stock Exchange under the symbol PTNR and became a constitute of the TA-25 Index.

Hutchison takes full control

Through the years, the ownership of Partner Communications changed dramatically. The original Israeli partners sold the majority of their shares and eventually held only a small percentage of the company. Other than the public, the biggest shareholder became Hutchison Telecom . The Egyptian company Orascom bought 20% of Hucthison, and as a result, held 9.99% of Partner's shares indirectly.

Sale to Scailex Corporation

During 2009 Hutchison decided to exit their investment in Partner and sold their 51% controlling stake to businessman Ilan Ben-Dov, who made his fortune holding the exclusive rights to market the Samsung mobile phones in Israel. The company was sold to Scailex Corporation for NIS 5.29 billion .

Acquisition of 012 Smile

In 2010, Partner acquired 012 Smile Telecom for NIS 1.45 billion, in the largest non-real-estate deal in Israel that year. 012 Smile was itself the product of a 2006 merger between 012 Golden Lines and Internet Gold's Smile Communications.