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Partner Communications

#4349

Rank

$1.25B

MarketCap IL

IL Israel

Country

Summary
Partner Communications Company Ltd. provides various telecommunication services in Israel. It operates in two segments, Cellular and Fixed-Line. The company offers cellular telephony services, including basic cellular telephony, text messaging, internet browsing and data transfer, content, handset repair, roaming, and services provided to other operators that are permitted to use its cellular network, as well as Machine to Machine and Internet of Things services. It also provides cellular content and value-added services, such as multimedia messaging, cyber protection, cloud backup, ringtone, music streaming, and various business services; and international roaming services, as well as sells and leases cellular handsets, and related cellular devices and accessories. In addition, the company offers Internet service provider (ISP) services comprising email accounts, Wi-Fi networking, anti-virus and anti-spam filtering, and infrastructure and ISP access; network and data infrastructure services, information security and integration solutions, designated services, business information storage services, and data center and cloud services; international long distance services; fixed-line transmission and data capacity services; and voice over broadband telephony and primary rate interface services. Further, it provides television, high speed broadband fiber optic based network, and value added services; and sells and rents modems, domestic routers, servers, and related equipment, as well as tablets, laptops, datacards, audio accessories and other devices, and integration projects. Additionally, the company offers office communication private branch exchange services to business customers. It offers its services and products through sales and service centers, and direct sales force, as well as through dealers and online. The company was incorporated in 1997 and is headquartered in Rosh HaAyin, Israel.

History

Partner was founded in 1999 and was the third mobile network operator to enter the Israeli market, competing with the two incumbent operators - Cellcom and Pelephone . When it was announced that the Ministry of Telecommunication would grant a third cellular network license it was thought that there is no room for another company; hence only two companies responded to the tender: Partner, and a group called "Tapuz". After losing its bid, Tapuz became a part of Partner.

When it started operating in 1999, Partner was the first GSM cellular network in Israel , it allowed Israeli consumers to use their phones in other locations in the world with a similar network. The network was branded under the name "Orange" which was an international brand registered under the name of Hutchison Whampoa Hong-Kong, which was the major initial investor in the company. The successful launch and promotion of the Orange brand is considered one of the best advertising efforts undertaken in Israel.

Founding shareholders

The initial shareholders in the consortium that bid for the third cellular network license in Israel, in addition to Hutchison Telecom, were Elbit, MATAV , Eurocom and Polar Communications.

2001 IPO

In November 1999, only 11 months after it began operating, Partner had an initial public offering on NASDAQ and the London Stock Exchange; the shares were listed under the symbol PTNR on NASDAQ and under the symbol PCCD on the London Stock Exchange. The company raised $604m, enabling the initial investor consortium to recoup a significant portion of their investment swiftly.

In 2001 the shares were also listed on the Tel Aviv Stock Exchange under the symbol PTNR and became a constitute of the TA-25 Index.

Hutchison takes full control

Through the years, the ownership of Partner Communications changed dramatically. The original Israeli partners sold the majority of their shares and eventually held only a small percentage of the company. Other than the public, the biggest shareholder became Hutchison Telecom . The Egyptian company Orascom bought 20% of Hucthison, and as a result, held 9.99% of Partner's shares indirectly.

Sale to Scailex Corporation

During 2009 Hutchison decided to exit their investment in Partner and sold their 51% controlling stake to businessman Ilan Ben-Dov, who made his fortune holding the exclusive rights to market the Samsung mobile phones in Israel. The company was sold to Scailex Corporation for NIS 5.29 billion .

Acquisition of 012 Smile

In 2010, Partner acquired 012 Smile Telecom for NIS 1.45 billion, in the largest non-real-estate deal in Israel that year. 012 Smile was itself the product of a 2006 merger between 012 Golden Lines and Internet Gold's Smile Communications.


Mission
Our mission is to provide the highest quality products and services to our customers, while maintaining our corporate values throughout all aspects of our operations.

Vision
Our vision is to create a loyal and faithful communications infrastructure so that our customers can efficiently and effectively reach their desired destination.

Key Team

Ms. Sigal Tzadok (Head of the Fin. Department, CFO & Comptroller)

Mr. Amir Adar (Head of Investor Relations & Corp. Projects)

Ms. Sarit Hecht (VP, Chief Legal Counsel & Corp. Sec.)

Ms. Yael Gaoni (VP of Communications)

Advocate Dan Sharabi (Head of Capital Markets & Company Secretariat Department)

Mr. Ori Gal (VP of Marketing)

Mr. Gideon Koch (IR Officer)


Recognition and Awards
Partner Communications Company has won many awards and recognitions over the years. In 2019, the company was cited as the top customer experience and loyalty management provider by the CRM Excellence Awards. In addition, Partner Communications Company was recognized as the best in customer care in Israel by CFI.co’s 2018 customer care and customer relationship awards.

References
Partner Communications
Leadership team

Ms. Addie Koren (COO & VP of HR)

Mr. Yakov Truzman (Deputy CEO of Sales & VP)

Mr. Avraham Gabbay (Chief Exec. Officer)

Products/ Services
Internet, Mobile, Public Relations, Telecommunications
Number of Employees
1,000 - 20,000
Headquarters
Rosh Ha'ayin, HaMerkaz, Israel
Established
1997
Company Registration
SEC CIK number: 0001096691
Net Income
20M - 100M
Revenue
Above - 1B
Traded as
PTNR
Social Media
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