Plaud

Plaud is a leading AI-powered note-taking platform designed to enhance productivity and performance in professional environments. Founded in 2021 and headquartered in San Francisco, California, Plaud has grown rapidly and now serves over 1,000,000 users worldwide. The company combines hardware and software to create intelligent note-taking solutions for professionals, allowing them to capture, transcribe, summarise, and extract insights from meetings, calls, and interviews.
 

Plaud’s key products include Plaud Note, Plaud NotePin, and Plaud Intelligence. Plaud Note is an AI-driven device that records and transcribes conversations while generating actionable summaries, helping users save time and stay organised. The Plaud NotePin, launched in 2024, is a wearable AI note-taking device, designed for hands-free, real-time transcription and summarisation. Plaud Intelligence provides contextual summaries and integrates seamlessly into professional workflows, ensuring that users can manage their notes more efficiently.
 

The company is committed to data security, offering full compliance with SOC 2, HIPAA, GDPR, and EN18031 standards, ensuring that user data is protected with the highest level of security. Plaud’s solutions are suitable for a range of industries, including sales, healthcare, law, education, and consulting, and they help users save significant time, with estimates of up to 260 hours per year saved by professionals.
 

Plaud’s mission is to amplify human intelligence by transforming how the world captures, extracts, and utilises data from everyday conversations. By using AI to improve note-taking, Plaud enables its users to focus more on creative and high-value tasks, leaving the routine work to their AI-powered assistant. With products that are trusted by millions globally, Plaud is setting new standards in the AI-driven productivity sector.

Plaud Inc. began its journey in late 2021, incorporated in Delaware and headquartered in San Francisco, California. Founded by Nathan Xu (also known as Xu Gao) and other entrepreneurs, the company set out to build an AI-native hardware and software platform capable of capturing, transcribing, summarising, and utilising spoken or visual information. In its earliest stage, the firm was also described as NiceBuild LLC (November 2021).

During its initial development phase, Plaud focused on designing and engineering its first consumer hardware product — the Plaud Note. This compact AI-powered device combined real-time transcription, summarisation, and voice recording capabilities. The Plaud Note launched in 2023, marking the company’s official market debut and demonstrating its global ambition by quickly gaining users across multiple regions.

In 2024, Plaud expanded its hardware portfolio with the Plaud NotePin, a wearable, clip-style device for hands-free note-taking. That same year, it established a Japanese subsidiary, Plaud Inc. Japan, with Japan soon becoming one of its strongest markets by April 2025. During this expansion phase, Plaud also raised funding from Carbide Ventures to support growth and product innovation.

Early 2025 brought a major milestone: the strategic acquisition of StarJar, a Y Combinator-backed medical AI provider. This acquisition accelerated Plaud’s enterprise offering — Plaud for Business — a platform designed for teams to record and analyse meetings, calls, and conversations across industries such as healthcare, sales, legal, and consulting. The move signalled Plaud’s evolution from a consumer hardware startup to a broader business productivity and AI solutions company.

By mid-2025, Plaud’s product ecosystem included the Plaud Note, NotePin, and Plaud for Business. Its platform supports transcription in 112 languages, offers industry-specific summarisation templates, and complies with major global security standards including GDPR, HIPAA, SOC 2, and EN 18031. The company reports a rapidly growing user base exceeding one million professionals worldwide.

Today, Plaud operates teams across San Francisco, Seattle, Tokyo, and Shenzhen, scaling its enterprise and developer ecosystems with APIs and SDKs to enable integration and innovation on its intelligence infrastructure. Its continued emphasis on data security, privacy, and compliance positions Plaud strongly in high-trust sectors such as healthcare, legal, and enterprise services.

From its founding in 2021 to consumer launches in 2023–24 and enterprise expansion in 2025, Plaud Inc. has evolved into a global AI-driven technology firm delivering a full-stack ecosystem for capturing, analysing, and leveraging conversational intelligence.

Plaud’s mission is to amplify human intelligence by transforming how people capture, extract, and utilise information from everyday conversations. The company strives to make note-taking more efficient and intelligent, using AI to transcribe, summarise, and analyse meetings, interviews, and calls. By offering tools that seamlessly integrate into professional workflows, Plaud aims to save time, improve productivity, and ensure that important details are never missed. With a commitment to privacy and security, Plaud is dedicated to providing businesses and professionals with innovative, easy-to-use AI-powered solutions that help them work smarter, not harder.

Plaud’s vision is to redefine the way the world captures, processes, and utilises information by creating AI-driven tools that support human intelligence. The company seeks to empower professionals globally, enabling them to focus on creative and high-value work by automating routine tasks such as note-taking and summarisation. Through continuous innovation, Plaud aims to make its solutions indispensable in various industries, from healthcare to sales. The goal is to build a seamless, intuitive AI-powered ecosystem that transforms how people work, fostering greater productivity, collaboration, and knowledge sharing.

Plaud has earned recognition for its innovative AI solutions in the tech and productivity sectors. Trusted by over 1 million professionals worldwide, it has quickly established itself as a leader in the AI note-taking market. The company has received acclaim for its commitment to data security and privacy, meeting industry standards such as SOC 2, HIPAA, and GDPR compliance. Plaud’s products, like the Plaud Note and NotePin, have been praised for their seamless integration of hardware and software, helping users save time and boost efficiency in both consumer and enterprise environments.

Plaud offers a range of AI-powered products and services designed to enhance productivity by streamlining the process of note-taking, transcription, and summarisation for professionals. The company’s solutions are particularly valuable for businesses and individuals who need to capture, process, and utilise information quickly and accurately. Plaud’s products combine advanced AI technology with intuitive, user-friendly interfaces, making them suitable for a wide range of industries, including healthcare, sales, legal, and education.
 

One of Plaud’s flagship products is Plaud Note, the world’s first AI-native note-taking device. It records, transcribes, and summarises conversations, meetings, and interviews in real time. The device uses AI to convert speech into text and generate actionable summaries, saving users significant time by eliminating the need for manual note-taking. 

Plaud Note supports 112 languages, ensuring that users from various regions can benefit from its capabilities. It also includes industry-specific templates, making it highly adaptable for sectors such as healthcare, legal, and finance. This ensures accurate transcription of technical terms and generates relevant summaries that are tailored to the user's needs.
 

In 2024, Plaud introduced the Plaud NotePin, a wearable AI note-taking device. This innovative product offers hands-free recording, allowing users to capture conversations without having to take notes manually. The Plaud NotePin is especially useful for professionals who need to remain engaged in meetings or calls while ensuring that all details are accurately recorded.

Its wearable design makes it highly portable, offering ease of use in various professional settings. Like the Plaud Note, the NotePin also provides transcriptions, summaries, and insights, ensuring that users can quickly process and act on the captured information.
 

For businesses and enterprises, Plaud provides Plaud for Business, an advanced AI-powered platform designed to help teams capture, summarise, and share meeting notes, interviews, and discussions. This solution is ideal for organisations that require accurate documentation and collaboration. Plaud for Business offers enterprise-grade security, ensuring that sensitive data is protected through compliance with industry standards such as HIPAA, GDPR, and SOC2. 

The platform includes features like automatic transcription, real-time summaries, and integration with popular productivity tools like CRMs and project management software. This makes it easy for businesses to incorporate Plaud’s AI solutions into their existing workflows, improving overall productivity and reducing the time spent on manual data entry.
 

Plaud also offers Plaud Intelligence, a comprehensive AI service that provides multidimensional summaries and insights. This service can be used to generate reports, highlight key points from conversations, and analyse trends across various meetings and calls. 

Plaud Intelligence integrates with existing systems, offering businesses and professionals the ability to quickly extract and utilise the information they need to make informed decisions. The system is designed to handle large volumes of data, making it suitable for high-demand environments such as legal firms, medical practices, and large corporations.

For developers and businesses looking to build on Plaud’s capabilities, the company offers Plaud’s Developer Platform. This platform provides APIs and SDKs that enable businesses to integrate Plaud’s AI-powered transcription and summarisation services into their own applications and systems. Whether it’s for custom note-taking solutions, meeting management, or voice-activated services, Plaud’s developer platform allows companies to leverage its technology to build tailored solutions that meet their specific needs.