Procam International Private Limited

Procam International Pvt. Ltd. is a sports management and event production company based in India. Founded in 1988, the company has played a significant role in promoting and developing sports in India, particularly running and cycling events. 

Procam was also the sole visionary of building a running community in India and focused on organising different distance running movements. The Procam’s International Big 4- Tata Mumbai Marathon, Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running revolution that has helped to redefine, the health, fitness, and charity paradigm of our country.

Procam has embodied a track record of conceptualising and promoting over 100 international events across a variety of sports. These events have elicited the participation of the highest caliber of athletes, as well as huge public interest and attendance.

In addition to managing and producing sporting events, Procam International Pvt. Ltd. offers a wide range of services to sponsors, athletes, media, and other stakeholders. These services include hospitality management, media management, athlete management, volunteer management, and medical management. The company's commitment to quality and innovation has earned it several awards and recognitions, including the Best Sports Event Management Company of the Year and Best Sports Event of the Year at the FICCI Sports Awards.

Procam International Pvt. Ltd. was founded in 1988 by brothers Anil and Vivek Singh. The company started as a small start-up, organising corporate sports events and later expanded into managing and producing large-scale sporting events.

In 2000, Procam International Pvt. Ltd. organised its first major event, the Mumbai International Marathon, in partnership with the Mumbai Athletic Association. The event was a huge success, attracting elite athletes from around the world, and quickly became one of the most prestigious marathons in Asia. 
 

According to the company's founder, Anil Singh:

“Inspired by the London Marathon, we believed that Mumbai would support such a road race. The first event was held in 2004, titled the Standard Chartered Mumbai International Marathon.” 

Standard Chartered Bank continued as the event's title sponsor for 14 years up until 2017. In 2004, the company launched its flagship event, the Tata Mumbai Marathon, which has since become one of the most popular and well-known marathons in the world, attracting over 50,000 participants annually.
 

In 2018, the Tata Group and Tata Consultancy Services replaced Standard Chartered as the Marathon sponsor for a period of 10 years.
Over the years, Procam International Pvt. Ltd. has organised several other sporting events, including the Airtel Delhi Half Marathon, the TCS World 10K Bengaluru, the Tata Steel Kolkata 25K, and the IDBI Federal Life Insurance New Delhi Marathon, among others. 

The company has also expanded into other sports, such as cycling, and has organized events such as the MTB Himalaya, India's toughest mountain biking race.
 

In addition to organising events, Procam International Pvt. Ltd. offers a wide range of services to sponsors, athletes, media, and other stakeholders. These services include hospitality management, media management, athlete management, volunteer management, and medical management. 
 

Procam International Pvt. Ltd. has also been actively involved in promoting sports and healthy living in India, through initiatives such as the Procam Slam, which aims to promote tennis at the grassroots level, and the Procam Running Club, which provides training and support to runners across the country.

The mission of Procam International Pvt. Ltd. is to promote and develop sports in India by creating world-class sporting events that inspire people to participate in and adopt an active, healthy lifestyle. The company aims to achieve this by organising sporting events that are of the highest quality, which attract the best athletes and promote the sport to a wider audience.

It also aims to provide a platform for Indian athletes to showcase their talents and compete with the best in the world. The company is committed to creating a sustainable sporting culture in India, where sports are not only seen as a form of entertainment but also as a means of promoting physical fitness and well-being.

According to its website:

“Founded in 1988 by the ingenious Anil Singh and Vivek B. Singh, Procam International is committed to elevate and enliven the professional face of sports and players. With an open, transparent culture founded on an unshakeable core of integrity, Procam offers turnkey solutions for the wide spectrum of services required to successfully conduct premium sporting events. Procam International has pioneered several sporting events in India in 50 events held worldwide. This proficient and impeccable modus operandi has resulted in forming valuable relationships with our partners.”

The company aims to use its events and initiatives to create a positive impact on society and promote the values of fairness, equality, and respect.

Marathons - Procam International is known for organizing some of the largest and most popular marathons in India, including the Tata Mumbai Marathon, Tata Consultancy Services World 10K Bengaluru, and the Airtel Delhi Half Marathon.

Cycling events - Procam International also organizes cycling events such as the Hero MTB Himalaya, the MTB Arunachal, and the Hero MTB Challenge.

Corporate events - The company also provides customized event management services for corporate clients, including product launches, team-building activities, and conferences.

Sporting events - Procam International has organized several other sporting events such as the Pro Kabaddi League, the Indian Super League, and the Premier Badminton League.

The company also organises various events for other sports including cricket, squash, Tennis, horseracing, and P1 powerboat. 

Live entertainment shows - The company has organized several live entertainment shows such as concerts, stand-up comedy shows, and cultural events.

Sports tourism - Procam International also offers sports tourism packages that combine sporting events with travel packages for both domestic and international tourists.

Sponsorship Management: The company offers sponsorship management services, helping brands and organizations to connect with sports events and athletes.

Athlete Management: Procam International Pvt. Ltd. manages a number of elite athletes and offers athlete management services, including training, coaching, and sponsorship support.