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Raghad Zamel is a Jordanian entrepreneur, digital marketing professional, content creator, and founder and CEO of MediaFactory.
Raghad Zamel is a Jordanian entrepreneur, digital marketing professional, trainer and social media creator whose work combines marketing, technology, psychology and artificial intelligence.
She is the founder and Chief Executive Officer of MediaFactory, a marketing consultancy working across content creation, advertising, campaigns, marketing strategy and personal branding. She is also the founder of Raghad’s Academy, an education platform established in 2021 to provide practical training in digital marketing, social media and branding.
Zamel studied Finance at the University of Jordan before beginning her career in accounting and subsequently moving into digital marketing, entrepreneurship and professional content creation.
Through educational videos and social media content, she has developed a substantial online audience across platforms including Instagram and TikTok. Her content increasingly focuses on the intersection of AI and technology with marketing psychology, consumer behaviour and digital communication.
Her work has included collaborations with organisations such as Zain, ZINC, Careem and Canary. MediaFactory and Raghad’s Academy were also recognised through their inclusion in the Jordan edition of Philip Kotler's Essentials of Modern Marketing.
Raghad Zamel is a Jordanian entrepreneur, digital marketing professional, trainer and content creator whose career has developed across finance, social media, marketing consultancy, education and technology.
Zamel studied Finance at the University of Jordan between 2016 and 2020. During her university years, she also undertook professional training in areas including workplace communication, social media management, professional advertising and training delivery.
Her early professional career included work outside the marketing sector. In 2018, she worked as a Project Specialist at the Jordan River Foundation. She later worked as an invigilator for the British Council in Amman before joining Azadea Group in 2020.
At Azadea, Zamel worked within accounting and progressed through several roles, including Junior Accounting Associate and Accounting Associate. This period coincided with her growing interest in digital marketing and content creation.
In 2021, she established Raghad’s Academy, creating training programmes focused on digital marketing, social media, personal branding and related professional skills. The academy later received accreditation through the CPD Standards Office and developed accredited educational programmes, including a Meta Digital Marketing Course.
Published sources state that the academy has trained more than 2,000 students, while a later Forbes Middle East Events profile reported more than 2,600 people trained.
During the same period, Zamel began building her public career as a content creator. She started producing Instagram content in 2021 and expanded to TikTok in 2022. Her content initially focused strongly on marketing, business and social media before expanding into technology, psychology and artificial intelligence.
Her entrepreneurial activities expanded through MediaFactory, a marketing consultancy operating from Jordan. Public sources associate Zamel with the company from approximately 2022, while the company's public profile lists its establishment in 2023.
MediaFactory provides services related to marketing strategy, content creation, advertising, campaign development and consultancy. Zamel's work through the company includes content planning, marketing strategy, advertising management, brand positioning, research, campaign development and personal branding.
She has also developed ByRaghad, a product-focused venture connected to personal and professional development. Products associated with the venture include Your Growth Planner, which was reported to have sold more than 1,000 copies within two months, and the 3x Cheerful Interactive PDF, which reached customers across several countries.
In 2023, Zamel announced that MediaFactory and Raghad’s Academy had been selected for inclusion in the Jordan edition of Philip Kotler's Essentials of Modern Marketing. Available editions of the publication also list Raghad Zamil, CEO of Media Factory, as an editorial board member.
Her public profile has subsequently evolved toward the intersection of AI, technology, marketing and psychology. She uses educational content to explain digital tools, marketing principles and audience behaviour to entrepreneurs, creators and marketers.
Zamel has also participated in regional and international events. Published professional biographies identify her as a TEDx speaker in 2024, while in 2026 she participated in creator activities involving Google Gemini and the wider AI creator ecosystem.
As of 2026, she continues to operate MediaFactory and Raghad’s Academy while creating digital content, providing training and consulting on marketing, personal branding, technology and artificial intelligence.
Raghad Zamel's professional vision centres on making digital marketing, technology and personal branding practical and accessible to entrepreneurs, creators and professionals.
Across MediaFactory and Raghad’s Academy, she combines marketing strategy with education and content creation, helping individuals and businesses understand how digital platforms can be used to develop audiences, strengthen brands and generate commercial opportunities.
Her more recent work increasingly incorporates artificial intelligence, technology and behavioural psychology. Rather than approaching AI purely as a technical subject, Zamel focuses on its practical applications in marketing, content production, communication and audience development.
A recurring theme in her work is translating complex marketing and technology concepts into accessible methods that people can apply in their businesses and careers.
