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RE/MAX Holdings

#7892

Rank

$256.38M

Marketcap

US United States

Country

RE/MAX Holdings
Leadership team

Mr. David L. Liniger (Co-Founder & Non-Exec. Chairman)

Mr. Stephen P. Joyce (CEO & Director)

Ms. Gail A. Liniger (Co-Founder & Vice Chair of the Board)

Products/ Services
Commercial Real Estate, Franchise, Property Management, Real Estate
Number of Employees
500 - 1000
Headquarters
Denver, Colorado, United States
Established
1973
Company Registration
SEC CIK number: 0001581091
Net Income
20M - 100M
Revenue
100M - 500M
Traded as
RMAX
Social Media
Overview
Location
Summary
RE/MAX Holdings, Inc. operates as a franchisor of real estate and mortgage brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. In addition, the company provides First mobile app, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; RE/MAX University platform, a learning hub designed to help each agent in their professional expertise; and Booj platform. The company was founded in 1973 and is headquartered in Denver, Colorado.
History

Early history: 1970–1976

RE/MAX was founded in January 1973 by Dave Liniger and Gail Main . The company was established with a maximum commission concept, meaning agents would keep nearly all of their commissions and pay their broker a share of the office expenses, rather than paying their broker a share of the commission of each sale, which is common in residential real estate. In 1975, Dennis Curtin purchased the first RE/MAX franchise outside of Colorado, in Kansas City, Missouri. The company grew to 100 franchises in two years. RE/MAX held its first convention in Las Vegas in 1976, which became an annual event.

International expansion and introduction of hot air balloon: 1977–1998

RE/MAX Ltd. Canada was started by Michael E. Hagel, of Vancouver BC, opened its first office outside the United States in Calgary, Alberta, Canada in 1977. In 1978, the red, white and blue hot air balloon became the official logo. By 1981, the company had 30 franchises in Canada. RE/MAX became the top real estate company in Canada in 1987.In 1994, the company expanded outside North America with the establishment of RE/MAX Europe. Regional operations expanded in Germany, Italy, Spain and South Africa. RE/MAX expanded to Australia and New Zealand in 1996.In November 1994, the RE/MAX Satellite Network was launched in the US. Programs included training and company news.In 1998, Liniger attempted the first manned balloon flight around the world in a stratospheric gas balloon. The flight was canceled due to design and weather problems.

Online expansion and IPO: 2006–current

In 2006, RE/MAX began to list all U.S. homes for sale on its website, including homes being sold by competitors. By 2009, the company had franchises in 70 countries.In April 2010, the Obama Administration announced the "Home Affordable Foreclosure Alternatives" program. The day the announcement was made, leaders from the U.S. Treasury Department and Bank of America participated in a live, national broadcast detailing the initiative at RE/MAX Headquarters in Denver. By 2011, the company had more than 6,000 franchises.In 2013, UN Special Rapporteur Richard Falk released a report which alleged that real estate groups, such as RE/MAX, found to promote or sell properties in Israeli settlements may be held liable for complicity in the crime of promoting settlement activity in occupied territory. As of November 2015, RE/MAX Israel was still selling properties in 18 different Israeli settlements in the occupied Palestinian territories.RE/MAX’s parent company, RE/MAX Holdings Inc, raised $220 million in its initial public offering in 2013. A secondary offering was completed of approximately $185 million in November 2015. REMAX Holdings owns 58.3% and RIHI owns 41.7% of RE/MAX LLC. Total diluted share count as of December 31, 2015, was 30.2 million shares.The company expanded into China in 2014 by opening an office in Beijing. The company had more than 15,000 agents in Europe. As of 2016, RE/MAX operates in about 100 countries and has more than 115 hot air balloons in operation, the largest corporate hot air balloon fleet in the world.In 2018, former president of the company Geoff Lewis, and Liniger stepped down from their roles to retire. Responsibilities were handed to CEO Adam Contos. In 2018 it was announced that founder David Liniger had violated company ethics with a multi-million-dollar loan of his own personal money to Contos.

Mission
To be the worldwide real estate leader, achieving our goals by helping others achieve theirs. Everybody wins.
Vision
RE/MAX will always be the right place for real estate entrepreneurs who want a combination of independence, support and unique competitive advantages - and the right choice for customers who understand the benefits of having someone like that working on their behalf.
Key Team

Ms. Karri R. Callahan (Chief Financial Officer)

Mr. Adam Grosshans (VP & Chief Accounting Officer)

Ms. Serene M. Smith (Chief of Staff & COO)

Mr. Andrew Schulz (VP of Investor Relations)

Mr. Nicholas R. Bailey (Pres & CEO RE/MAX, LLC)

Mr. William Grady Ligon (Chief Information Officer)

Mr. Ward M. Morrison (Pres of Motto Franchising, LLC)

Recognition and Awards
RE/MAX won 1 award in 2022. In 2022, RE/MAX won for Best Places to Work in Denver 2022. Based on 1,751 ratings and 200 participants, employees at RE/MAX are very satisfied with their work experience. The overall culture score, 77/100 or A, incorporates employee ratings based on their feedback on the Compensation, eNPS, Executive Team and more.
References

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RE/MAX Holdings
Leadership team

Mr. David L. Liniger (Co-Founder & Non-Exec. Chairman)

Mr. Stephen P. Joyce (CEO & Director)

Ms. Gail A. Liniger (Co-Founder & Vice Chair of the Board)

Products/ Services
Commercial Real Estate, Franchise, Property Management, Real Estate
Number of Employees
500 - 1000
Headquarters
Denver, Colorado, United States
Established
1973
Company Registration
SEC CIK number: 0001581091
Net Income
20M - 100M
Revenue
100M - 500M
Traded as
RMAX
Social Media