Russell Brunson is an American entrepreneur and author who co-founded ClickFunnels, a leading sales funnel software platform. He is widely recognized for popularizing sales funnel strategies and has authored the bestselling Secrets trilogy, helping over a million entrepreneurs grow their businesses online.
Russell Brunson is a prominent American entrepreneur, author, and the co-founder and CEO of ClickFunnels. [1][2] He is widely recognized for popularizing the concept of sales funnels and for his leadership in the software-as-a-service industry. [3][4] Since co-founding ClickFunnels in 2014, he has guided the platform to become a leading marketing automation tool with over 100,000 active users. Brunson is a New York Times bestselling author of the Secrets trilogy, which includes DotCom Secrets, Expert Secrets, and Traffic Secrets. [1] His influence extends through the Two Comma Club, an award program recognizing entrepreneurs who have generated over one million dollars using his frameworks. [5] A former All-American wrestler at Brigham Young University, Brunson applies a high-performance mindset to his business ventures and mentorship programs. He also oversees philanthropic initiatives, including support for World Teacher Aid and charitable contributions tied to active user engagement on his platform. [3]
Russell Brunson is an American entrepreneur, author, and digital marketing strategist. [1][6][7][8] He is the co-founder and CEO of ClickFunnels. [2][9] Born on March 8, 1980, in Provo, Utah, he developed an early interest in advertising by collecting junk mail at age 12. Brunson was a highly successful competitive wrestler, winning a state championship in high school and achieving All-American status. He later competed as a Division I wrestler at Boise State University, where he graduated with a degree in Computer Information Systems.
His entrepreneurial career began during his college years. He launched his first successful online business selling instructional DVDs on how to build potato guns. [1] In 2003, he released ZipBrander, a viral marketing software tool. By the time he graduated, he had earned his first million dollars through various online ventures. In 2014, Brunson co-founded ClickFunnels with Todd Dickerson. [1][10] The platform was designed to simplify the creation of sales funnels for entrepreneurs. [11] The company grew to 100 million dollars in revenue within its first three years without external venture capital.
In October 2022, Brunson launched ClickFunnels 2.0, a completely rebuilt version of the platform featuring integrated e-commerce and CRM tools. In September 2025, he unveiled OfferLab, a collaborative marketplace designed to bring creators and affiliates together through shared funnel systems. [12][13] He also established the Secrets of Success program, a membership focused on personal growth and entrepreneurial mindset. [8] Brunson has recently focused on integrating artificial intelligence into marketing workflows, a concept he refers to as AI funnel hacking.
Brunson is a New York Times bestselling author known for the Secrets trilogy, which includes DotCom Secrets, Expert Secrets, and Traffic Secrets. His business interests extend to preserving marketing history. [1] He acquired Magnetic Marketing, the company founded by his mentor Dan Kennedy. He also maintains a significant partnership with the Napoleon Hill Foundation to preserve and republish rare historical manuscripts, including Hill's 1917 advertising course.
His philanthropic work is a central part of his professional mission. He is a major supporter of Village Impact, which builds schools in Kenya. He also serves as a prominent donor for Operation Underground Railroad, an organization dedicated to rescuing children from human trafficking. Brunson resides in Boise, Idaho, with his wife, Collette, and their five children.
Russell Brunson views entrepreneurship as a calling to deeply serve others rather than a pursuit of profit. His mission through ClickFunnels is to liberate entrepreneurs from technical obstacles so they can focus on their core message. [14] He advocates for a funnel mindset that prioritizes long-term customer journeys over single transactions. Brunson emphasizes community building as the primary growth strategy for 2026. He believes human connection and context provide more value than commoditized information. His Secrets of Success initiative focuses on personal development and preserving historical success principles. [15][16][17] He is currently establishing the Atlas Research Center to house a vast collection of rare manuscripts for future generations. Brunson follows a philosophy of growth through contribution and consistently aims to over-deliver in every interaction. [18] His philanthropic efforts include supporting the construction of schools in Africa through a dedicated donation for every new funnel launched on his platform.
Russell Brunson has received multiple honors for his leadership in digital marketing and entrepreneurship. [19] In 2018, he was named the EY Entrepreneur of the Year for the Utah Region in the Technology category. That same year, the American Business Awards presented him with a Silver Stevie Award for Entrepreneur of the Year in Advertising, Marketing, and Public Relations. His company, ClickFunnels, was also recognized with a Bronze Stevie Award for Fastest Growing Tech Company of the Year. ClickFunnels achieved high rankings on the Inc. 500 list of fastest-growing private companies, placing 76th in 2018 and 440th in 2019. [20] Forbes included the company on its list of America's Best Startup Employers in 2020 and 2021. Brunson is a prolific author whose Secrets Trilogy has earned widespread acclaim. [21] Traffic Secrets and Expert Secrets reached the New York Times bestseller list. [21][22][23] DotCom Secrets achieved number one status on the Wall Street Journal bestseller list and was recognized as a USA Today bestseller. [20] His athletic background includes being a high school state champion wrestler and a national runner-up. [19][24] He later earned All-American honors as a collegiate wrestler at Boise State University.
1. Russell Brunson’s Next Chapter: Preserving Success Secrets | Success
2. Russell Brunson | Entrepreneur
3. Russell Brunson Net Worth 2026: How He Grow His Business | Entrepreneursclass
4. Russell Brunson: In-Depth Biography and Profile | Markinblog
5. Russell Brunson Net Worth 2026: ClickFunnels Founder, Books and $100M Empire | Guidenetworth
6. One Way to End Child Sex Trafficking – Morgan James Publishing | Morgan-james-publishing
10. ClickFunnels 2.0 Release Date, Pricing, Predictions and More | Webfriendly
11. ClickFunnels 2.0 – Review Of Russell Brunson’s Sales Funnel Building Software Released | Prweb
12. OfferLab Launch Event: The Future of Collaborative Funnels | Marketersmedia
13. Russell Brunson's OfferLab Certification Review (2025) - $497 | Findfocus
14. How ClickFunnels Grew to $170 Million in Annual Revenue | Founderreports
15. Secrets Of Success Review And Bonus By Russell Brunson 2026 | Projectmasterypath
16. Russell Brunson’s ‘Secrets of Success’: Reviving the Lost Wisdom of Achievement | Atlwire
17. Secrets of Success | Russellbrunson
18. https://www.youtube.com/watch?v=SdQf7f3D63s | Youtube
19. Russell Brunson Biography 2026 | Booksresume
21. Top 10 Russell Brunson Books: Which One To Read First? | Myfunnelsecrets
23. Russell's Books | Russellbrunson
24. https://www.youtube.com/shorts/Ml5y42wJOhc | Youtube
25. Russell Brunson Biography | Allamericanspeakers
26. Russell Brunson Profile | Capitalism
27. Russell Brunson | En-russellbrunson
28. The Remarkable Journey of Russell Brunson | Work-on-your-business
30. Russell Brunson Chosen Entrepreneur of the Year in 2018 American Business Awards® | 24-7pressrelease
