Safari Industries

Safari Industries (India) Limited manufactures and markets luggage and luggage related accessories in India. The company's products include hard and soft luggage bags; laptop, rain cover, and formal backpacks; and overnighters. It sells its products under the Safari, Magnum, Genius, and Genie brands through stores, as well as through online. The company was incorporated in 1980 and is based in Mumbai, India.

At Safari Industries, we believe in providing quality gear and apparel that is accessible to everyone. We strive to promote sustainability through ethical sourcing, reduce our carbon footprint, and generate better awareness of the outdoors in teens and young adults.

Our vision is to be the world's leading source of outdoor gear and apparel and to be the driving force behind a global drive to get people active and outdoors. We strive to design innovative products that are both stylish and practical, that anyone can enjoy.

Safari Industries has been recognized for its quality and innovation in the outdoor industry, winning numerous awards such as the DIG Outdoor Gear of the Year Award, the Outdoor Life Open Air Award for Best Camping Gear, and the National Geographic Adventure Magazine Gear of the Year Award. In addition, the company has been honored with accolades from the Environmental Protection Agency for its eco-friendly practices.