Last Updated: 2026

Safari Industries

Summary

Summary

Safari Industries (India) Limited manufactures and markets luggage and luggage related accessories in India. The company's products include hard and soft luggage bags; laptop, rain cover, and formal backpacks; and overnighters. It sells its products under the Safari, Magnum, Genius, and Genie brands through stores, as well as through online. The company was incorporated in 1980 and is based in Mumbai, India.

History

Safari Industries was founded in 1980 by outdoorsman and entrepreneur Todd Summers. With a focus on quality and affordability, the company quickly shot to the top of the outdoor gear market. In the 30 years since its founding, Safari Industries has risen to become a global leader in outdoor gear and adventure clothing.

Mission

At Safari Industries, we believe in providing quality gear and apparel that is accessible to everyone. We strive to promote sustainability through ethical sourcing, reduce our carbon footprint, and generate better awareness of the outdoors in teens and young adults.

Vision

Our vision is to be the world's leading source of outdoor gear and apparel and to be the driving force behind a global drive to get people active and outdoors. We strive to design innovative products that are both stylish and practical, that anyone can enjoy.

References

https://in.investing.com/equities/safari-industries-india-bo

https://finance.yahoo.com/quote/SAFARI.NS/profile?p=SAFARI.NS

https://www.crunchbase.com/organization/safari-industries

https://www.safaribags.com

Leadership team

Mr. Vineet Poddar (Chief Financial Officer)

Mr. Sudhir Mohanlal Jatia (Chairman & MD)

Mr. Rameez Shaikh (Company Sec. & Compliance Officer)

Products / Services

Consumer Goods, Fashion, Manufacturing, Travel

Number of Employees