Safe Graph

SafeGraph is a leading data provider specialising in creating the most accurate global places dataset available. Their primary focus is on delivering precise, comprehensive information about physical locations around the world. SafeGraph's Places dataset is updated monthly, ensuring that users have access to the latest and most reliable data for location-based applications and analytics. This dedication to quality data supports businesses in building top-tier applications and gaining valuable insights into the physical world.

The company’s mission is to democratise data by making high-quality, ethically sourced physical places data easily accessible to all. SafeGraph believes that open access to data is vital for driving innovation and technological progress. They provide a clean, accurate dataset with rich attributes such as geographic coordinates, business hours, and detailed industry classifications, which are crucial for creating effective and user-friendly products.

SafeGraph supports modern businesses by offering flexible delivery options and transparent pricing. They collaborate closely with their partners to meet their specific data needs and ensure seamless integration into existing systems. Through partnerships with leading platforms like Snowflake and AWS, SafeGraph facilitates easy access to their data, allowing businesses to focus on leveraging the insights rather than managing the data itself.

SafeGraph, founded in 2016, has quickly established itself as a leading provider of global places data. The company was set up with the clear mission to provide the highest quality location data available, a crucial resource for businesses relying on precise and comprehensive geographical information.

Since its inception, SafeGraph has focused on building a robust dataset of physical places worldwide. The company's core product, the SafeGraph Places dataset, includes detailed information on millions of points of interest (POIs) across numerous countries. This dataset is meticulously curated, with updates made every month to ensure accuracy and relevance. SafeGraph’s commitment to data quality has set it apart in the competitive field of location intelligence.

In its early years, SafeGraph concentrated on refining its data collection and verification processes. The company employed advanced engineering and machine learning techniques to ingest, clean, and classify data. These efforts were supported by a dedicated team of experts who ensured that the data was accurate and enriched with valuable attributes such as geographic coordinates, business hours, and industry classifications. This meticulous approach allowed SafeGraph to deliver a dataset that businesses could rely on for making informed decisions and developing cutting-edge applications.

By 2018, SafeGraph began to gain recognition in the industry for its high-quality data and innovative approach. The company attracted significant investment, which enabled it to expand its operations and further enhance its data offerings. During this period, SafeGraph also developed partnerships with major technology platforms such as AWS, Snowflake, and Esri. These partnerships facilitated easier access to SafeGraph’s data and integration with various business systems, helping companies leverage location insights more effectively.

In 2019, SafeGraph launched its Geometry data product, which provided detailed building footprint polygons and spatial hierarchy metadata. This product aimed to offer even more precise location data by detailing the shapes and boundaries of places. It was designed to help businesses reduce errors in location attribution and improve the accuracy of their spatial analyses.

The company's commitment to innovation and quality continued into the early 2020s. SafeGraph expanded its dataset to include a wider range of attributes and POIs, catering to diverse industries and use cases. This period also saw the launch of SafeGraph's rich attribute data, including opened/closed dates and brand-specific IDs, which provided users with deeper context and insights.

In recent years, SafeGraph has maintained its focus on democratising access to high-quality data. The company has prioritised transparent pricing and flexible delivery options to ensure that businesses of all sizes can benefit from its services. SafeGraph’s emphasis on customer support and proactive problem-solving has reinforced its reputation as a trusted data partner.

Today, SafeGraph continues to lead the market in providing accurate and comprehensive location data. The company’s efforts have transformed the way businesses access and utilise geographical information, enabling them to create innovative products and gain valuable insights. With its ongoing commitment to quality and customer satisfaction, SafeGraph is well-positioned to remain at the forefront of the data industry for years to come.

SafeGraph’s mission is to deliver the highest quality location data to help businesses make better decisions. The company aims to provide accurate, comprehensive, and up-to-date information on physical places worldwide. By leveraging advanced technology and meticulous data management, SafeGraph ensures that organisations can rely on their datasets for reliable insights and analysis. Their focus is on creating data that supports innovation and operational efficiency, enabling clients to effectively understand and engage with the physical world.

SafeGraph envisions becoming the leading global provider of location data, transforming how businesses interact with geographical information. The company aims to empower organisations by offering unparalleled data accuracy and insights, facilitating smarter decision-making and driving industry advancements. SafeGraph strives to make high-quality location data accessible to all, fostering a more connected and informed world where businesses can leverage geographical intelligence to achieve their goals. Their vision is to set the standard for data excellence and innovation in the location intelligence space.

SafeGraph specialises in providing high-quality location data, crucial for businesses needing accurate and reliable information about physical places worldwide. Their flagship product, the SafeGraph Places dataset, is at the core of their offerings. This dataset includes extensive details about global points of interest (POIs), such as businesses, landmarks, and other locations, ensuring comprehensive coverage and precision.

SafeGraph Places Dataset

The SafeGraph Places dataset is meticulously curated to deliver accurate and up-to-date information. It features a wide array of attributes, including exact geographic coordinates, business hours, open and closed dates, and more. This level of detail helps businesses create robust applications and perform in-depth analyses. The dataset is updated monthly to reflect any changes, ensuring that users always have access to the latest data.

The dataset includes various POI types, such as retail stores, restaurants, offices, and transit stops, each tagged with rich metadata. This metadata provides context about each location, such as its size, the services offered, and its relationship to nearby places. SafeGraph's attention to detail means that their data is not only accurate but also categorised and tagged effectively, making it easy for users to find and utilise relevant information.

Geometry Data

In addition to the standard Places dataset, SafeGraph offers Geometry Data. This product includes detailed building footprint polygons, which outline the exact boundaries of a place. This is crucial for businesses needing precise location information for tasks such as spatial analysis, site selection, and real estate development. The Geometry Data includes attributes like spatial hierarchy metadata, which shows the relationships between different places, such as a store within a shopping mall. This data helps organisations gain a deeper understanding of the spatial dynamics of their locations.

Data Integration and Delivery

SafeGraph provides flexible data delivery options to fit various business needs. Users can receive data through bulk downloads, direct integration with cloud platforms like Snowflake, or other methods that suit their existing workflows. This flexibility ensures that businesses can seamlessly incorporate SafeGraph’s data into their systems and processes.

Custom Data Solutions

SafeGraph also offers customised data solutions tailored to specific business requirements. This includes sourcing additional data upon request and providing dedicated support throughout the data integration process. The company's team works closely with clients to ensure that the data meets their unique needs and helps them achieve their objectives.

Pricing and Support

SafeGraph’s pricing model is straightforward, offering a clear annual fee based on the scope and specifics of the data purchased. This transparency helps businesses manage their budgets effectively. Alongside competitive pricing, SafeGraph provides comprehensive support, including an account manager dedicated to assisting with data-related challenges and ensuring successful implementation.

Customer Applications

SafeGraph’s data supports a variety of applications, from enhancing mobile apps to powering detailed market analyses. For instance, Clear Channel Europe uses SafeGraph Places to optimise outdoor advertising campaigns, while Avison Young leverages the dataset for commercial real estate site selection. By providing reliable and detailed location data, SafeGraph enables businesses across different sectors to make informed decisions and deliver high-quality user experiences.