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Sanrio Japan

Sanrio Japan
Leadership team

Mr. Shintaro Tsuji (Founder & Honorary Chairman)

Mr. Tomokuni Tsuji (Pres, CEO & Director)

Susumu Emori (Advisor)

Products/ Services
Consumer Goods, Wholesale
Number of Employees
1,000 - 20,000
Headquarters
Nishi-shinagawa, Tokyo, Japan
Established
1949
Net Income
20M - 100M
Revenue
100M - 500M
Traded as
TYO:8136
Social Media
Overview
Location
Summary
Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan and internationally. The company also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the production and sale of videos and DVDs; planning and presentation of musicals and live performances; copyright licensing activities; and planning and operation of theme parks. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Tokyo, Japan.
History

Shintaro Tsuji founded Sanrio on August 10, 1960, then known as the Yamanashi Silk Company using ¥1,000,000 in capital. In 1962, Tsuji expanded his enterprise from silk to rubber sandals with flowers painted on them. Tsuji noticed his success gained by merely adding a cute design to the sandals. He began using existing cartoon characters for his merchandise. In the late 1960s the company began producing goods with the dog character Snoopy, from the American comic strip Peanuts, after acquiring the Japanese licensing rights.In 1973 the company was officially established under the name Sanrio. In the book Kore ga Sanrio no Himitsu Desu or These are Sanrio's Secrets Tsuji, Sanrio's founder, said that Yamanashi , part of the company's former name, has an alternative on'yomi reading of Sanri. The remaining o was added from the ou sound people make when they are excited. The company's European website gives another origin of the name, saying the name comes from the Spanish words san and río .Tsuji hired his own designers to create characters for Sanrio, to not have to pay outside royalty fees. The first original Sanrio character, Coro Chan, was introduced in 1973. Hello Kitty was added to the lineup of early Sanrio characters in 1974 and the first related merchandise was released the following year. The popular feline whose mouth is usually invisible has had both peaks and drops in sales over the years, but always has been the highest contributor to Sanrio's sales. Sanrio constantly adds new characters to its lineup. Specific characters are rotated in and out of active production. For a short time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio's lineup; however the rights to Unico shifted to Osamu Tezuka's own company after Tezuka's death in 1989.

In late 2003, Sanrio won the "Top Brand with a Conscience" award from the Medinge Group of Sweden for its communication principles. The company has partnered with UNICEF since 1984. In 2006, Sanrio launched Sanrio Digital together with Typhoon Games to expand to the Internet, online games, and mobile services. 2010 was Sanrio's 50th anniversary. In conjunction with this, Build-A-Bear Workshop released limited edition stuffed toys of several Sanrio characters, including Hello Kitty, Chococat, My Melody and Keroppi.Hello Kitty is alleged to be drawn in a similar style to the rabbit Miffy. On August 26, 2010, Mercis BV, representing Miffy's creator Dick Bruna brought suit against Sanrio. They claimed that one of Hello Kitty's companion characters, a rabbit named Cathy, infringes on the copyright and trademark of Miffy. On November 2, 2010, a Dutch court ruled against Sanrio and ordered the company to stop marketing Cathy products in Belgium, Luxembourg, and the Netherlands. Following the March 11, 2011 earthquake and tsunami in Japan, Sanrio and Mercis reached an out-of-court settlement on June 7, 2011, for Sanrio to halt production worldwide of merchandise that feature Cathy. They also jointly announced a €150,000 donation to earthquake victims.In December 2011, Sanrio Global acquired the rights to the Mr. Men characters, which includes the subsidiary Mr Men Films Ltd, taking over Chorion's THOIP company.In 2019 the European Commission fined Sanrio 6.2 million euros for blocking cross-border sales of its licensed products.In June 2020, it was announced that the company's founder and President, Shintaro Tsuji would step down from the role and hand control of the company to his grandson, Tomokuni Tsuji. Shintaro Tsuji ran the company for 60 years.

Mission
Our mission is to spread the kawaii culture and spread our message of love and friendship by creating experiences and products that inspire happiness, joy and creativity.
Vision
Our vision is to be an international lifestyle company that inspires smiles and joy around the world. We want to bring our mission to life by creating products and experiences that can make people happy.
Key Team

Mr. Kosho Nomura (Sr. MD & Director)

Kokoroyuki Okumura (Exec. Officer & Head of Character Creation Office)

Mr. Jiro Kishimura (Sr. MD, Managing Exec. Officer, Deputy Head of Corp. Planning, Head of Overseas & Director)

Kazuaki Tanimura (Managing Exec. Officer & Deputy GM of Licensed Sales Division)

Yuko Tsuji (Managing Exec. Officer & Head of Overseas Bus. Division)

Hideshi Fukuda (Exec. Officer & Head of Overseas Bus. Division)

Mr. Kiyoshi Saito (MD & Director)

Recognition and Awards
Sanrio has won numerous awards for its designs and products, including the Japan Good Design Award, Character of the Year Award, and the Japan License Industry Award.
References

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Sanrio Japan
Leadership team

Mr. Shintaro Tsuji (Founder & Honorary Chairman)

Mr. Tomokuni Tsuji (Pres, CEO & Director)

Susumu Emori (Advisor)

Products/ Services
Consumer Goods, Wholesale
Number of Employees
1,000 - 20,000
Headquarters
Nishi-shinagawa, Tokyo, Japan
Established
1949
Net Income
20M - 100M
Revenue
100M - 500M
Traded as
TYO:8136
Social Media