Seneca Foods

Summary
Seneca Foods Corporation provides packaged fruits and vegetables in the United States and internationally. The company offers canned, frozen, and bottled produce; jarred fruit; and snack chips and other food products under the private label, as well as under various national and regional brands that the company owns or licenses, including Seneca, Libby's, Aunt Nellie's, Cherryman, Green Valley, and READ. It also packs canned and frozen vegetables under contract packing agreements. In addition, the company engages in the sale of cans and ends, as well as trucking and aircraft operations. It provides its products to grocery outlets, including supermarkets, mass merchandisers, limited assortment stores, club stores, and dollar stores; and food service distributors, restaurant chains, industrial markets, other food packagers, and export customers in 90 countries, as well as federal, state, and local governments for school and other feeding programs. The company was incorporated in 1949 and is headquartered in Marion, New York.

History

The company was founded in 1949 in Dundee, New York, by Cornell University business student Arthur S. Wolcott. In the 1950s, Seneca contracted with Minute Maid to co-pack the first frozen grape juice in the nation. Apple processing, specialty syrups, and maraschino cherries were added to the product line. The development of private label, bulk, industrial and co–pack segments also took place during this time. Fruit processing remained the primary focus for the next several decades.

During the 1960s, the company expanded with new plants and products, including the nation's first frozen apple juice concentrate, under the Seneca brand. The corporate name was changed from Seneca Grape Juice Company to Seneca Foods Corporation. During this time frame, the Prosser, Washington plant was opened for the production of applesauce and fruit juices, and the company added brokers and expanded distribution. Seneca stock began trading in the over-the-counter market, and apple juice enriched with vitamin C was introduced – a first in the industry.

The company grew in the 1970s through acquisitions of companies in the food distribution, canned vegetable, glass, paint and textile businesses. Through one of these acquisitions, Julius G. Kayser joined Seneca and played a key role in the company's growth until his death in 1988. The corporate name was changed to S.S. Pierce Company, and production of metal cans began.

During the 1980s, the corporate name changed back to Seneca Foods Corporation, and the company consolidated most of its non-food operations and focused on its fruit and vegetable lines. The company produced the first natural frozen grape juice and expanded the juice line into white grape, cranberry, and cranberry blends. The company entered the private label retail and food service vegetable business in the Midwest, and began producing IQF frozen vegetables for the food service and industrial markets.

In the 1990s, through further acquisitions and internal growth, Seneca became the world's largest processor of canned vegetables. The company acquired six plants from Pillsbury and entered into an alliance with them to manufacture products under the Green Giant label. At the end of the decade, the company sold its juice and applesauce operations and raised capital with a shareholder rights offering. It expanded to global markets, and purchased an apple chip business. Seneca Flight Operations also became the fixed-base operator at the Penn Yan, New York, Airport, and a hangar complex was constructed.


Mission
Seneca Foods' mission is to feed the world safe and nutritious products that are valued and enjoyed by families everywhere.

Vision
Our vision is to consistently be the best performing, most innovative and trusted source for canned vegetables and fruits.

Key Team

Mr. Carl A. Cichetti (Chief Information Officer and Sr. VP of Technology & Planning)

Ms. Cynthia L. Fohrd (Sr. VP & Chief Admin. Officer)

Mr. John D. Exner (Gen. Counsel & Sec.)

Mr. Dean E. Erstad (Sr. VP of Sales & Marketing)

Amiee Jo Castleberry (VP of HR)

Mr. Aaron Michael Girard (Sr. VP of Logistics)

Mr. Matthew John Henschler (Sr. VP of Technical Services & Contract Manufacturing)


Recognition and Awards
Seneca Foods has been honored with various national recognitions including Forbes magazine's list of "America's Largest Private Companies", “Supplier of the Year” from the National Grocer’s Association, and the Snack Food Association’s “Outstanding Member Achievement Award.”

References
Seneca Foods
Leadership team

Mr. Paul L. Palmby (Pres, CEO & Director)

Mr. Timothy John Benjamin (Sr. VP, CFO & Treasurer)

Mr. Timothy R. Nelson (Sr. VP of Operations and Pres of Fruit & Snack)

Products/ Services
Hospitality
Number of Employees
1,000 - 20,000
Headquarters
Modesto, California, United States
Established
1949
Company Registration
SEC CIK number: 0000088948
Net Income
20M - 100M
Revenue
Above - 1B
Traded as
SENEA
Social Media
Mon Feb 26 2024
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