Similarweb Ltd. provides a platform for digital intelligence in the United States, Europe, Asia Pacific, the United Kingdom, Israel, and internationally. It offers digital research intelligence solutions that allow senior leaders, strategy, business intelligence, and consumer insights teams to benchmark performance against competitors and market leaders, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and digital marketing solutions, which enable marketing leaders, search engine optimization, and content managers, pay-per-click, performance marketers, affiliate marketers, and media buyers to understand their competitors' online acquisition strategies in each marketing channel. The company also provides shopper intelligence solutions that allows digital commerce leadership, and category and product managers to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process; and sales intelligence solutions, which enables sales management and operations, sales representatives, and account management teams to access relevant buying signals and digital insights of their customers in to generate leads quickly. In addition, it offers investor intelligence solution that allows portfolio managers, investment professionals, data scientists, and research analysts to access an end-to-end view of market, sector or company performance to ideate and monitor investment opportunities, forecast market performance, and perform due diligence. The company serves retail, consumer packaged goods, travel, consumer finance, business-to-business software, and logistics companies; and consultancies, marketing and advertising agencies, media and publishers, payment processors, and institutional investors. Similarweb Ltd. was incorporated in 2009 and is headquartered in Tel Aviv, Israel.


The company was founded in 2007 by Or Offer in Tel Aviv, Israel. By 2009, Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year.

On September 24, 2013, the company closed a Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management.

On February 24, 2014, South Africa media giant Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.In November 2014, Similarweb raised $15 million in a Series D investment.In July 2015, Similarweb acquired personalized content discovery platform developer Swayy.In July 2017, the company announced a $47 million round of financing led by Viola Group, Saban Ventures with participation from CE Ventures and existing investors.In May 2021, Similarweb made its public debut on the NYSE at a $1.6B valuation.In October 2021, Similarweb won "Best Alternative data Provider" at Hedgeweek Americas Awards 2021, for their investors intelligence suite.On February 16, 2022, Similarweb reported earnings for Q4 2021, Q4 revenue of $40.2m and Q4 ARR of $165m.

The mission of the company is to allow brands, agencies and analysts to break free of the data silos, combine all the digital data they need, and make sense of it. By providing the best data, insights and reports they enable their users to make decisions based on real data and take business decisions.

SimilarWeb's vision is to become the leader in digital and competitive market intelligence, and provide solutions that enable business owners and professionals to uncover actionable insights and forge successful tactics.

Key Team

Mr. Ron Asher (Chief Technology Officer)

Mr. Raymond Jones (VP of Investor Relations)

Mr. Benjamin Seror (Chief Product Officer & Chief Marketing Officer)

Mr. Uri Perelman (Chief M&A & Corp. Devel. Officer)

Ms. Sigal Gillmore (Chief People Officer)

Dr. Stephen Kraus (Chief of Insights)

Ms. Carrie Lazorchak (Chief Revenue Officer)

Recognition and Awards
SimilarWeb has won numerous awards, including “Technology Pioneer” and “Innovator of the Year” recognition. In 2019, SimilarWeb was named a Gartner “Cool Vendor” in marketing and CX and was also honored by Deloitte as one of the “Technology Fast 500” fastest growing technology companies.

Leadership team

Mr. Or Offer (Co-Founder, CEO & Director)

Mr. Jason E. Schwartz (Chief Financial Officer)

Mr. Lior Degani (Chief Operation Officer)

Products/ Services
Analytics, Artificial Intelligence, Business Intelligence, Market Research
Number of Employees
500 - 1000
New York, New York, United States
Company Registration
SEC CIK number: 0001842731
100M - 500M
Traded as
Social Media
Thu Feb 29 2024

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