Siti Najaa Zulkifli

Siti Najaa Zulkifli is an Assistant Director of Innovation & Entrepreneurship Center at Asia School of Business. She obtained her PhD in Organic Chemistry from the University of Queensland (UQ) in 2016 and has a Bachelor degree in Biotechnology (with Honours Class 1) majoring in Drug Design and Development in 2011 from the same University. 

Prior to joining ASB, she worked with UQ as a chemistry university tutor handling total over 500 diverse groups of undergraduate students in tutorials, laboratories, and workshops in one semester. With her educational background in Chemistry, affords her two skills that are essential in Management: to “see” the world around in multiple dimension; and the “see” process, time, and entropy.

Dr. Siti's educational journey commenced at a prestigious Malaysian university, where she pursued a Bachelor's degree in Biotechnology (Honours) with a major in Drug Design and Development. Her dedication to her studies resulted in her achieving a Class 1 grade, reflecting her academic excellence and strong foundation in the field of biotechnology.

After completing her undergraduate studies, Dr. Siti continued to excel academically by pursuing a Doctor of Philosophy (Ph.D.) in Organic Chemistry at The University of Queensland. Her research and academic contributions during this period were nothing short of exceptional, solidifying her reputation as a scholar with a profound understanding of her chosen discipline.

Dr. Siti's commitment to academic excellence extended to her role as a Tutor/Demonstrator at The University of Queensland, where she dedicated six years to educating and guiding students in the field of chemistry. Her role as a mentor to high school students during the Australian National Chemical Analysis Competition showcased her dedication to nurturing future generations of scientists.

In addition to her academic pursuits, Dr. Siti's career journey has been characterized by her role as an Innovation and Entrepreneurship Assistant Director at Asia School of Business. Over the years, she has held various positions, including Innovation and Entrepreneurship Manager, Senior Academic Associate, and Academic Associate at the same institution. Her contributions to the fields of innovation and entrepreneurship have been instrumental in shaping the educational landscape.

Dr. Siti's commitment to community service and volunteer work is also noteworthy. She served as a Liaison Officer during the SEA Games in 2017, providing assistance to the deputy of the chief de mission of Myanmar during the biennial games held in Kuala Lumpur. Furthermore, her role as a mentor to underprivileged children in the Yellow House Project showcased her dedication to making a positive impact on society.

Dr. Siti envisions a world where the principles of economic equity and sustainable development are at the forefront of global policies and practices. She is committed to fostering financial systems that prioritize the well-being of individuals and communities, aiming for economic growth that transcends traditional metrics to encompass broader societal benefits. Dr. Siti's vision is one where her expertise in economics and finance serves as a catalyst for positive change, promoting financial inclusivity and responsible economic practices that empower individuals and uplift societies.

In her vision, Dr. Siti seeks to bridge the gap between academic research and real-world impact, where her contributions to economic theory translate into practical solutions for pressing global challenges. She aspires to be a driving force in reshaping financial landscapes, advocating for policies that prioritize environmental sustainability, social equality, and economic resilience. Dr. Siti's vision is to leave a lasting legacy of informed, ethical, and equitable economic practices that inspire future generations and contribute to a more just and sustainable world.