MarketCap DE

DE Germany


Ströer SE & Co. KGaA provides out-of-home media and online advertising solutions in Germany and internationally. The company operates through three segments: Out-of-Home (OOH) Media, Digital & Dialog Media, and Data As A Service (DaaS) & E-Commerce. It offers various forms of outdoor advertising media, such as traditional posters; advertisements at bus and tram shelters, and on public transport; and digital advertising installations. The company also operates, as well as special interest portals, such as,,, and for online advertising. In addition, it provides DaaS under the Statista brand name; and operates an online cosmetic store under the AsamBeauty brand. The company operates approximately 1,000 Websites. It sells its products to private and corporate customers in the area of telecommunications, energy, IT, tourism, multimedia, retail, financial services, and e-commerce sectors. Ströer SE & Co. KGaA is based in Cologne, Germany.


Ströer was founded in 1996 as a small street newspaper kiosk in Cologne, Germany. Over the years, the company expanded its operations to include outdoor advertising spaces, digital advertising solutions, and performance marketing. As of 2019, Ströer is a leading platform-based OOH media company operating in more than 20 countries across Europe.

Our mission is to create long-term value for customers, employees and partners, by offering innovative products and services enabled by data-driven technologies.

Our vision is to be the leading provider of data-driven out-of-home media solutions in Europe.

Key Team

Mr. Christoph Löhrke (Head of Investor & Credit Relations)

Anne Ossenberg (Head of Legal Department)

Marc Sausen (Director of Corp. Communications)

Ms. Birgit Ossendorf-Will (HR Director)

David Haag (Sustainability Management)

Recognition and Awards
Ströer has been recognized for its innovation in different areas. In 2019, the company won the “Best Outdoor Advertising Award” from the international advertising organization XMPie for its performance-based solutions.

Leadership team

Mr. Udo Müller MBA (Founder, Chairman of Management Board & Co-CEO)

Mr. Christian Schmalzl (Co-CEO & Member of Management Board)

Mr. Henning Gieseke (CFO & Member of Management Board)

Products/ Services
Advertising, Marketing, Retail
Number of Employees
1,000 - 20,000
Cologne, Nordrhein-Westfalen, Germany
Net Income
100M - 500M
Above - 1B
Traded as
Social Media
Sat Feb 24 2024

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