Sunny Enterprises

Sunny Enterprises is a diversified company that operates in a range of sectors including footwear, rubber, plastics, chemicals, technology, defence, and food processing. It was founded in 1976 as a family business manufacturing auto parts and components of rubber. Over the years, the company has expanded its operations, diversified its products, and formed joint ventures with international partners, including BOMIX Chemie and GUM Germany.

Sunny Enterprises has a long history of consultancy support to Indian and foreign companies, assisting with market entry strategies, PPP projects, and custom manufacturing. The company has been instrumental in designing market entry strategies for global small and medium businesses to enter the Indian market, finding distributors, wholesalers, and channel partners for their products and services. They also organize B2B meetings and events to promote companies and their products across sectors.

In recent years, Sunny Enterprises has focused on sustainable and eco-friendly products, such as recyclable fashion footwear and innovative coatings and paints for niche segments. The company also has a vision for the future in the field of defence, aerospace, and infrastructure. They have consulted on greenfield low-cost airports, bullet and blast protection systems, and smart border systems, among other projects.

Sunny Enterprises has had a significant impact on the Indian economy and global markets, with a strong presence in India, Europe, the Middle East, and Africa. The company has helped numerous small and medium businesses grow their exports and expand their reach. With over 45 years of experience as a family business, Sunny Enterprises remains committed to its goals of innovation, growth, and supporting the global business community.

Sunny Enterprise is a part of the Priya Group of companies, which began as a family business in 1976. The parent company started by manufacturing auto parts and components of rubber, and over time, started producing footwear components such as shoe soles, heels, rubber sheets, PVC and TPR Soles.

In 1985, the company diversified through a joint venture with BOMIX Chemie, which brought in German technology. Later in 2007, the company collaborated with GUM Germany. During the early 2000s, Sunny Enterprises established an IT division, which focused on developing websites and portals for the footwear industry.

In 2007, the company started manufacturing speciality paints through a German collaboration and began supplying them to global markets. Sunny Enterprises also expanded exports to Europe, the Middle East, and Africa. The group diversified into manufacturing soundproofing systems and sheeting for the auto industry for inner lining in cars.

Through innovation and family values, Sunny Enterprises adapted to changing times with changes in technologies. The company began a consultancy division to support fellow Indian companies in accessing global markets and growing their exports. Merchant exports have become a major revenue-generating factor for the company.

The company was also a licensee of Cartoon Network/Warner Bros. products until 2015 for consumer products. Today, the group has a presence in sectors such as Paints, Chemicals, Footwear, Rubber, Plastics, Home and Consumer Products, Technology, Defense systems, Information Technology, Food processing, and Agro Tech. The company has a separate consultancy division that caters to most verticals.

Sunny Enterprises specializes in serving as the right partner in India for long-term cooperation. Their experience of being a family business for nearly 5 decades has helped them understand India through changing times and challenging periods of global situations. They remain to support their clients.

In terms of products, Sunny Enterprises produces eco-friendly and recyclable footwear at their own factories near Mumbai. They have been manufacturing and producing ladies' and children's footwear since 1976, and have innovated and changed with the times in line with fashion and trends. They now focus on recyclable and eco-friendly fashion footwear for the global markets. Their factory also produces footwear components like soles and heels made from PVC, rubber, TPR, TPE, TPU, and other advanced materials. They have worked with many global brands in the past.

Sunny Enterprises also produces speciality paints and chemicals, custom coatings, and paints for niche segments like marine, coil coatings, and innovative applications. Their technical collaboration with Gum Germany since 1985 has allowed them to manufacture and export speciality paints for various applications. Their access to German technology makes them a prime innovator in the segment, and they can customize to your requirements. They currently service (but are not limited to) marine applications, footwear finishes, rubber coatings, road marking paints, and many others.

In addition, Sunny Enterprises has a focus on the future of defence and security. Having consulted in the past for green field low-cost airports, their consulting division is now stepping up on infra projects, bullet and blast protection systems, smart border systems, and SEA and AIR ports connectivity under the SAGARMALA projects, among others. The special focus is currently on Drone and Anti-Drone technologies.

Sunny Enterprises also has a merchant trading division that currently deals in commodities, imports, and exports.

Sunny Enterprises aims to provide high-quality and innovative products and services to meet the evolving needs of its customers while ensuring sustainable growth and profitability for the company.

Sunny Enterprises envisions becoming a global leader in their industry by continuously improving its products, services, and processes to exceed customer expectations and create value for all stakeholders. They aspire to achieve this vision by leveraging their expertise and technology, fostering a culture of innovation and collaboration, and maintaining a commitment to ethical and socially responsible business practices.

In essence, Sunny Enterprises' mission and vision are centred around delivering value to their customers, shareholders, employees, and the communities they operate in. They strive to achieve this by focusing on excellence, innovation, and sustainability in all aspects of their business.

Sunny Enterprises strives to be a reliable and long-term partner for its clients, leveraging its experience as a family business for nearly five decades. Sunny Enterprises offers a range of services to its clients, including:

• Market Entry Strategies: Sunny Enterprises provides consultancy support to Indian and foreign companies looking to enter the Indian market. They help design market entry strategies for global small and medium businesses and assist in finding distributors, wholesalers, and channel partners.
• Merchant Export Services: The company also provides merchant export services that support MSME companies looking to reduce their compliance and documentation burden.
• B2B Meetings and Events: Sunny Enterprises organizes B2B meetings and events to promote clients' companies and products across sectors. They also provide support with product launch events, arranging distributor and importer meets, and finding franchising partners.
• Support with PPP Projects: The company specializes in government relations across many countries, including India. They provide support with government coordination, meeting support, and understanding of rules, regulations, taxation, and Indian law applicable to projects in sectors such as infrastructure, technology, and more.
• Custom Manufacturing Services: Sunny Enterprises finds the right manufacturing partner for clients' products in sectors such as rubber, plastics, packaged food and beverages, paints, footwear, defence, and more. They also support clients in finding JV partners in India and abroad.

The Enterprise offers a range of products that cater to different segments. Here are the products offered by the company:

• Footwear & Footwear Components: Sunny Enterprises has its own factories near Mumbai that manufacture and produce ladies' and children's footwear since 1976. The company has innovated and changed with time in line with fashion and trends. The focus is now on recyclable and eco-friendly fashion footwear for the global markets. Sunny Enterprises also produces footwear components like soles and heels made from PVC, rubber, TPR, TPE, TPU, and other advanced materials.
• Speciality Paints & Chemicals: Sunny Enterprises offers custom coatings and paints for niche segments like marine, coil coatings, and innovative applications. The company has had a technical collaboration with Gum Germany since 1985 and manufactures and exports speciality paints for various applications. Sunny Enterprises can customize the coatings and paints to meet the specific requirements of its clients. The company currently services marine applications, footwear finishes, rubber coatings, road marking paints, and many others.
• Defense & Security: Sunny Enterprises has the vision to journey into the field of defence, aerospace, and infrastructure. The company's consulting division is currently stepping up on infra projects, bullet and blast protection systems, smart border systems, SEA and AIR ports connectivity under the SAGARMALA projects, and others. The company has a special focus on drone and anti-drone technologies.
• Merchant Exports: Sunny Enterprises has a merchant trading division that deals in commodities, imports, and exports. The company is waiting to collaborate and grow with its partners.