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SuperSeed

SuperSeed provides investors with access to a diversified portfolio of technology startups
SuperSeed
Leadership team

Mads Jensen (Managing Partner)

Dan Bowyer (Partner)

Daniel Pitchford  (Venture Partner)

Ellie Bennetts (Head of Talent)

Ferdinand Reynolds (Senior Associate)

Elena Klijn (Associate)

Number of Employees
0 - 50
Headquarters
London, United Kingdom
Established
2013
Social Media
Summary

SuperSeed is a dynamic venture capital firm with a distinct focus on the future of business automation. Founded by seasoned tech entrepreneurs, Dan Bowyer and Mads Jensen, in 2018, SuperSeed is driven by a passionate belief in the transformative power of technology, entrepreneurship, and sustainability. 

At its core, SuperSeed's mission is to empower and back Europe's most promising B2B entrepreneurs, providing them with essential capital and support to realize their global ambitions. By investing primarily at the Seed stage, SuperSeed helps startups at a critical juncture of their development, positioning them for success as they navigate the challenging early phases of product development and market validation. This strategic approach allows SuperSeed to identify the technology champions of tomorrow and contribute to their growth while their valuations are still attractive.

SuperSeed's investment criteria are thoughtfully crafted to target startups with substantial market potential, resource efficiency impact, and a strong alignment with their values. With a particular emphasis on business automation, SuperSeed's portfolio spans diverse sectors, including Enterprise Software, Industry 4.0, Future of Work, and Cyber Security. They prioritize talented and ambitious founding teams, recognizing that entrepreneurship is the driving force behind impactful technology solutions.

History

SuperSeed was founded in 2018 by Dan Bowyer and Mads Jensen, both of whom are seasoned entrepreneurs and operators. Their shared vision was to assist the next generation of ambitious founders in building great software companies. Drawing upon their extensive experience in the startup ecosystem, Bowyer and Jensen established SuperSeed with a mission to provide vital support to early-stage startups.

From its inception, SuperSeed chose to focus exclusively on the B2B sector, particularly in companies that harnessed software and machine learning to automate various aspects of business operations. This strategic choice allowed them to specialize in a niche area with high growth potential.

What sets SuperSeed apart from traditional venture capital firms is its hands-on approach. Bowyer and Jensen, being experienced software entrepreneurs themselves, decided to actively collaborate with the startup teams they invest in. They not only provide capital but also work closely with these teams to refine their products, business models, and value propositions.

SuperSeed places a significant emphasis on sales and customer traction as the foundation for long-term success. They assist startups in developing effective sales strategies and help them identify real customer prospects to test their value propositions.

Throughout its history, SuperSeed has remained committed to its mission of empowering ambitious founders to create successful software companies. 

Investment criteria

SuperSeed has a clear set of investment criteria that guide its decision-making process when considering startups for investment. These criteria are designed to identify promising opportunities that align with SuperSeed's mission and focus on business automation. Here's an overview of SuperSeed's investment criteria:

  • Stage of Investment: SuperSeed primarily invests at the Seed stage of a startup's development. This stage is characterized by companies that are in the early stages of product development and market validation. SuperSeed recognizes the importance of providing capital and support at this crucial phase when startups often need it the most.
  • Industry Focus: SuperSeed's investment focus revolves around business automation. This encompasses a range of sectors and technologies that are at the forefront of reshaping how businesses operate. SuperSeed seeks startups that are innovating within areas such as Enterprise Software, Industry 4.0, Future of Work, and Cyber Security.
  • Market Potential: Startups considered for investment by SuperSeed should demonstrate significant market potential. SuperSeed looks for companies that address sizable market opportunities and have the potential to achieve substantial growth. This often involves startups targeting industries with room for technological disruption and efficiency improvements.
  • Founding Team: The founding team is a critical factor in SuperSeed's investment decision. They look for ambitious and talented founders who have a deep understanding of their industry and possess the skills and passion needed to drive innovation and build successful technology companies. SuperSeed's commitment to supporting founders is reflected in their choice of teams that are likely to succeed.
  • ESG Performance: SuperSeed evaluates the prospective investee companies based on their Environmental, Social, and Governance (ESG) performance. This includes assessing how well these companies manage ESG risks and opportunities within their operations. Strong governance, data security, privacy practices, and legal and regulatory compliance are key considerations.
  • Resource Efficiency Impact: SuperSeed's primary impact priority is resource efficiency. They seek investments that enable customers to achieve more output with fewer resources. Startups should demonstrate a commitment to optimizing the production and delivery of goods and services without compromising environmental well-being.

Overall, SuperSeed's investment criteria are designed to identify startups with the potential for significant growth and disruption. The company's focus on the founder team, market opportunity, unique value proposition, traction, and team fit helps to ensure that it invests in startups that have a high likelihood of success.

Values

SuperSeed, as an organization, operates with a set of core values that guide its actions, decisions, and interactions with stakeholders. These values reflect the principles and beliefs that define SuperSeed's identity and shape its approach to venture capital and supporting startups. Here are some of SuperSeed's key values:

  • Innovation and Technology: SuperSeed values innovation as the driving force behind technological progress. They believe in the transformative power of technology to address global challenges, improve efficiency, and empower humanity.
  • Efficiency and Sustainability: SuperSeed places a strong emphasis on efficiency and sustainability. They recognize that efficiency is central to sustainability, as it enables responsible resource deployment and minimizes environmental impact.
  • Entrepreneurship and Impact: Entrepreneurship is celebrated as a means to develop and deliver impactful technology solutions. SuperSeed values entrepreneurs who are committed to making a positive difference in the world through their ventures.
  • Resource Optimization: SuperSeed's commitment to resource efficiency extends to its portfolio companies. They value investments that enable customers to achieve more output with fewer resources, promoting responsible production and delivery of goods and services.
  • Governance and Compliance: Strong governance, data security, and regulatory compliance are fundamental values at SuperSeed. They prioritize effective management of ESG risks and opportunities within their operations and those of their portfolio companies.
  • Transparency and Accountability: Transparency and accountability are integral to SuperSeed's approach. They require their portfolio companies to report on key sustainability-related information, fostering transparency and responsible business practices.
  • Continuous Learning and Adaptation: SuperSeed values continuous learning and adaptation. Their ESG framework is continuously updated to align with evolving best practices and regulatory requirements, ensuring they stay at the forefront of responsible investing.
  • Positive Impact: Above all, SuperSeed is driven by a commitment to making a positive impact on society and the planet. They aim to back entrepreneurs who share this commitment and actively work toward achieving meaningful change.

These values reflect SuperSeed's dedication to not only financial success but also to creating a more sustainable and responsible business ecosystem. By adhering to these principles, SuperSeed seeks to support startups that align with their values and contribute to a better future for all.

Mission

“Our mission is to empower ambitious founders to create great software companies. We do this by providing capital and hands-on support that helps accelerate startups from Seed to Series A.

The company's focus on entrepreneurship and economic growth demonstrates its belief in the power of startups to drive positive change, and its commitment to building a collaborative and inclusive ecosystem helps to ensure that it creates value for all stakeholders.

Portfolio

SuperSeed has a diverse and impressive portfolio of companies across various sectors, all leveraging technology and artificial intelligence in innovative ways. Here's a brief overview of some of the companies in SuperSeed's portfolio:

  • Verisian: Verisian offers a data platform that accelerates drug testing and FDA approval, speeding up the process of getting effective medicines to patients.
  • Octaipipe: Octaipipe is an Edge AI platform optimized for creating, deploying, and managing AI solutions for autonomous systems.
  • Ankra: Ankra specializes in AI-powered design, configuration, and management of Kubernetes and microservices clusters.
  • Garvis: Garvis provides AI-driven demand forecasting to help manufacturers and distributors produce and stock just the right amount of inventory.
  • Finteum: Finteum offers groundbreaking blockchain-based liquidity management solutions for banks.
  • Uhura: Uhura has an AI-powered contract intelligence platform that helps corporates automate and optimize their document workflows.
  • Integrated Finance: Integrated Finance is building a platform that powers the next generation of fintech companies.
  • Techsembly: Techsembly provides next-generation e-commerce solutions for luxury hospitality properties globally.
  • Duel: Duel is a leading platform for sophisticated brand advocacy programs.
  • Kleene: Kleene enables business analysts to rapidly create a single source of truth using AI technology.
  • Kamma: Kamma has developed an AI-powered RegTech platform that makes local legislation globally accessible.
  • Ai Build: Ai Build has developed an AI-powered software platform that delivers rapid and reliable large-scale 3D printing.
  • ThingTrax: ThingTrax transforms manufacturing plants into modern facilities with AI to increase production efficiency.
  • MetadataWorks: MetadataWorks assists medical researchers in reducing the time spent searching for and cleaning data, allowing more time for value-added research.
  • Vaticle: Vaticle provides a graph database and query language designed to handle complex relationships in the AI age.
  • Dopay: Dopay is revolutionizing finance in emerging markets by providing sophisticated banking services to the unbanked population.
  • Scribeless: Scribeless has developed AI technology that turns Word documents into beautifully handwritten letters.
  • IntelligentAI: IntelligentAI provides global insurers with a comprehensive 360-degree risk analysis.

SuperSeed's portfolio reflects its focus on technology-driven solutions, artificial intelligence, and innovation across various industries, from healthcare and finance to manufacturing and hospitality. Their support and investment in these companies aim to empower ambitious founders to achieve their goals and create successful businesses.

References
SuperSeed
Leadership team

Mads Jensen (Managing Partner)

Dan Bowyer (Partner)

Daniel Pitchford  (Venture Partner)

Ellie Bennetts (Head of Talent)

Ferdinand Reynolds (Senior Associate)

Elena Klijn (Associate)

Number of Employees
0 - 50
Headquarters
London, United Kingdom
Established
2013
Social Media