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Launched by husband-wife design duo Sonam and Paras Modi in 2013, Indian luxury label SVA Couture has created a unique design vocabulary by protecting and preserving the rich legacy of the nation's textiles and textile crafts through a modern design vocabulary.
Launched by husband-wife design duo Sonam and Paras Modi in 2013, Indian luxury label SVA Couture has created a unique design vocabulary by protecting and preserving the rich legacy of the nation's textiles and textile crafts. Drawing inspiration from traditional textile heritage allows them to imbibe an authenticity to their contemporary occassionwear and bridal wear while empowering the grassroots' weaver clusters and artisans and also celebrating the beauty of handmade craftsmanship.
SVA by Sonam and Paras Modi has time and again redefined the India modern aesthetic with their collections, stunning campaigns, sprawling stores and a work culture steeped in empowerment. Upholding the values of sustainability, reviving ancient Indian textile crafts and making indigenous textiles relevant to today's well travelled and evolved style cognoscenti while staying true to its commitment to empowering craftsmen - SVA Couture has been a beacon of luxury fashion with a strong conscience.
Per Vogue: 'Since its launch in 2013 SVA by Sonam and Paras Modi has become synonymous with the new-age bride. The brand has created a unique imprint on Indian bridal wear with eclectic prints, experimental silhouettes and non-traditional colours that often transport you to exotic destinations. Inspired by their colourful history, the duo designed their new flagship in the artistic hub of Mumbai, Kalaghoda, and recently opened doors… The store houses dedicated sections comprising bridal ensembles, a groom’s corner and light festive pieces from recent collections.'
Per Pernia's Pop Up: ‘The duo's love for travel and architecture forms the base of their inspiration. Designs and motifs from these historic architectural structures are translated into weaves and embroideries. Mughal and Mediterranean influences are reflected in their work and that adds an old world charm to the ensembles.'
The duo's SS2020 showing was a milestone. per Explosive Fashion: 'If not exactly minimal there was a modernist punch about it all that was fresh particularly when the duo used bold prints influenced steeped in Persian and Turkish culture. Their inspiration from the old souks and grand bazaars manifested into a showing that delivered extravagance, decadence and craftsmanship to Mumbai A-list.'
As a fashion brand deeply rooted in sustainable values and circular economy SVA Couture believes in zero wastage, recycling and upcycling by intelligently using all leftovers in trims and handmade potlis. Creating a healthy ecosystem with an allegiance to its artisans and workers, the company ensures that its beating heart - the atelier's craftsmen - are empowered and their creativity is valued by nurturing their talent and harnessing their craft in a good work environment. Moreover the fashion brand provides its artisans with medical insurance and educational support for their families.'
Per Fashion Network: 'SVA by Sonam and Paras Modi is known for its modern, often carefree take on bridal wear. The brand launched in 2013 and has pioneered the use of non-traditional prints and colours for bridal wear, which has complimented the trend for destination weddings. The brand also retails from its dedicated e-commerce store.'
SVA Couture by Sonam and Paras modi revives ancient Indian textiles and textile crafts and makes indigenous textile craft relevant to today's well travelled fashion- conscious Indian while staying true to its commitment to empowering weaver clusters and craftsmen in rural areas.
SVA Couture brand philosophy is steeped in the design duo's commitment to revive, sustain and empower India’s rich textile crafts. Beautiful bespoke fabrics are created by a team of weavers and artisans under close supervision of the designers so they can develop collections that merge textile history with contemporary fashion.
SVA Couture offers Bespoke Bridalwear- Luxury Prêt and Menswear steeped in traditional textile craft. From chic dresses to luxurious separates for woman and sharp suits to casual-chic separates, the duo offer fashion-forward pieces crafted with impeccable attention to detail. 'Galeecha' at Lakme Fashion Week best exemplifies this. Per Explosive Fashion: "There was a modernist punch about it all that was fresh particularly when the duo used bold prints influenced steeped in Persian and Turkish culture. Their inspiration from the old souks and grand bazaars manifested into a showing that delivered extravagance, decadence and craftsmanship to Mumbai A-list. The perfect destination holiday wardrobe, each look was versatile, wearable and could be styled differently. Hot-sellers include kaftans, maxis, skater dresses, structured denim and outerwear — with abstract textures, geometric prints and florals inspired by Persian carpets. Menswear made a statement particularly the striped shirt worn with slim navy pants, navy stole and printed waistcoat."
