
The company was first listed on the Stock Exchange of Thailand on 21 November 1994 . It remains 70% owned by Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company.
In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV.
Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At the same time sales of the Xciter, based on the Nissan Frontier D22, were around 100 units per month.