The RealReal

The RealReal was founded in 2011 by Julie Wainwright, an e-commerce entrepreneur. By July 2018, the company had raised $288 million in venture capital funding.In 2017, The RealReal opened its first permanent retail store in New York City and opened pop-ups in San Francisco and Las Vegas. In 2018, it opened its second location in Los Angeles. In 2019, The RealReal opened a third location, its second in New York, on Madison Avenue. In 2020, the company opened its fourth location in San Francisco’s Union Square, a fifth in Chicago on the Magnificent Mile, and a sixth in Palo Alto, California. In 2021, the company opened locations in Brooklyn, New York, Newport Beach, California, Greenwich, Connecticut, Austin, Texas, Dallas, Marin, California, Atlanta, Manhasset, New York, and Palm Beach. In 2022, The RealReal opened a location in Brentwood, Los Angeles. As of February 4, 2022, The RealReal had 19 consignment offices across the U.S., 16 of which in its retail stores.

In early 2019, The RealReal announced it would be adding a half-million square foot e-commerce space in Perth Amboy, New Jersey, to its existing e-commerce centers in Secaucus, New Jersey, and Brisbane, California. In 2020, the company announced it signed a lease to open an additional e-commerce center in Phoenix, Arizona.On May 31, 2019, The RealReal submitted a preliminary filing to the SEC to go public.On June 28, 2019, The RealReal went public on Nasdaq under the symbol REAL and raised $300 million during its IPO.